d kerpen presentation_oct2011
TRANSCRIPT
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15 Strategies to Make Your Organization More
Presented by:@DaveKerpen, CEO, @LikeableMedia
Author of @likeablebook
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Warnings about Social Media
1) Social media is not free.
2) Social media will not bring you instant results.
3) Social media cannot make up for a bad product or service.
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Like is the New Link
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It’s Not About You…
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Likeable Social Media: How to Delight Your Customers,
Create an Irresistible Brand, and Be Generally Amazing on
(& other social networks)
15 ways…
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1. listen first and never stop listening
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2. think – and act – like your customer
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3. compel your customers to be your first fans
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4. respond quickly to all bad comments
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5. respond to good comments
too
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online influencers…
the new celebrities?
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6. be authentic
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7. should you ask a lot of
questions?
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1. Pose a question or challenge directly to fans
2. Ask fans to “like” it
3. Announce winners of a Facebook-hosted contest or sweepstakes
4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories
in a recent study, Likeable Media looked at status updates that…
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• In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.*
• In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”.
Likeable Media found the following…
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8. provide value(yes, for free!)
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9. share stories(they’re your social currency)
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10. inspire your customers to share stories
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11. integrate facebook into
the entire customer
experience
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12. use facebook ads for greater
impact
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13. admit when you screw up then leverage your mistakes
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14. consistently deliver
excitement, surprise, &
delight
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15. don’t sell! just make it easy & compelling for
customers to buy
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Listen Up!
Be Transparent!
Respond to Everyone!
Just Be Likeable!
if 15 rules is too much to remember…
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