THE ULTIMATEGUIDE TO

INSTAGRAM ADCREATION FOR

BEGINNERS

D E V V R A T S I N G H

W H E N Y O U L E T G O

TABLE OF CONTENTS

Types of Instagram AdsPhoto AdsVideo AdsCarousel AdsStories AdsCollection Ads

Ways to create ads for InstagramWithin the appWith Facebook Ads Manager

Types of Instagram ads

1) Photo adsBusinesses can showcase theirproducts to tell their stories withcompelling images. You can use asquare, landscape or portrait image inInstagram ads.Supported Call-to-Action Buttons

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2) Video adsYou can add the power of visual andaudio to present your story better. Videoads can be up to 60 seconds long inlandscape or square format.Supported Call-to-Action Buttons

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3) Carousel adsThey let users swipe through a series ofimages or videos in a single ad, with acall- to-action button to connect themdirectly to your website.Supported Call-to-Action Buttons

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4) Stories adsInstagram Stories Ads are full-screenads that appear to users betweenStories they are already viewing frompeople they follow. Because Storiesexpire after 24 hours, they’re the idealformat for sharing limited-time offersand promotions.Supported Call-to-Action Buttons

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5) Collection adsYou can use collection to visuallyinspire and help your audiencediscover, browse and purchaseproducts. Tell an integrated story witha product or lifestyle focus, throughvideo, images or both.Supported Call-to-Action Buttons

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Ways to create ads forInstagram

Method 1- Within the app

1) Choose a post to promoteNavigate to your feed and choose thepost that you want to promote. Belowthe post you will see a blue ‘Promote’button. Click on it.

2) Choose you objectiveYou can add the power of visual andaudio to present your story better.Video ads can be up to 60 seconds longin landscape or square format.

4) Choose your budget anddurationIn this step you can define the durationfor which you want to run the ad andthe budget that you want to allocate.

3) Select your target audienceCreate your audience to whom youwant to display your ad.

5) Review and Billing detailsGo through your ad once more and fillthe billing information. Then click‘Create Promotion’.

Method 2- With Facebook Ads

Manager

1) Set some goals for yourInstagram Ads Before jumping onto your computer and creating theadvert, it’s important to know whyyou want to run this ad, what doyou want to achieve with it. Setrelevant and achievable goals.Your goals must be aligned to thekind of results that you want to get.

Some examples of goals can be:1) Set some goals for your InstagramAds

Get more traffic on your websiteGet more people to engage withyour contentGenerate new leads Increase attendance at your event

2) Create your Facebook AdsManager AccountAll of Facebook’s ad campaigns runthrough the Facebook Ads Managertool. You can open it via direct link oryou can click on any of the Call toActions on your Facebook page. Thenclick on the green ‘Create’ button inthe campaign section.

3) Choose your objectiveNext, choose the objective for the ad. Itshould be aligned to the goal that youhave already set to achieve. You canchoose from the several objectivetypes.

1)Raising awareness : This includes campaigns to raise brandawareness, local awareness and tomaximize reach. 2)Consideration : These are ads that drive traffic to yourwebsite, boost the engagement of yourposts, increase app downloads or videoviews and help you collect customerdata (leads) to use in follow-upcampaigns. 3)Conversion : These are ads that increasethe conversion on your website oronline shop, advertise specificproducts to users who have interactedwith your shop before, or get people tovisit your local store.

4) Define your audience andplacementFacebook gives you various targetingoptions which you can combine toreach your specific audience.1)Location: Target users by country, state, city,zip code, or the area around yourphysical business. 2)Demographics: Target users by age, gender,education, and the languages theyspeak. 3)Interests: Target users by interests, based onprofile information, pages, groups orcontent they engage with. You canchoose from hundreds of categorieslike sports, movies, music, games, orshopping. You can also target userswho like specific pages.

4)Behaviors:Target users based on whatFacebook knows about user behavior,such as the way they shop, the phonethey use, or if they plan to buy a houseor a car. 5)Connections: Target users who like your pageor app and their friends.6)Custom: Target existing customers based ondata (e.g., emails, phone numbers) youprovide. You can also create LookalikeAudiences –people who are similar to yourexisting customers.

After that select your ad placement, orwhere you want your ads to appear onInstagram. You can choose the‘Manual Placement’ option and selectthe recommended option, i.e Instagram News Feed'.

5) Set up your budget anddurationOnce you have created your targetaudience and selected the placements,you next have to define the budget foryour ad. It can be the maximumamount that you want to spend on thead or you can state the daily budget too.Along with that you have to define theduration of the ad(the start date andthe end date).

6) Create your advertThe next step is to create your advert.Choose the ad type that best suits yourad requirement.You also have the option to create youradvert using existing posts. But if youare creating a new advert these are thead types that you can choose from are:

After choosing the ad type and coming tothe bottom of the page you will have toupload the media that you would like todisplay in the ad. Furthermore, write anattention grabbing headline and descriptionalong with your website(if any).Afterchoosing the ad type and coming to thebottom of the page you will have to uploadthe media that you would like to display inthe ad. Furthermore, write an attentiongrabbing headline and description alongwith your website(if any).

7) Launch your campaignAfter creating your advert, you canreview your ad and make necessarycorrections. Next, fill up the billingdetails and launch the campaign.Don’t forget to monitor your campaignregularly and keep optimizing it forbetter results.

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