CzeChBookIdealScenario

This book is flow of thoughts, so please care to step in and follow me...

PURPoSeTo get back on the case of creating new institution with fresh innovative at-titude.

To start the case of our design centre.

To get others opinion and to start the dialogue about how it should be formed.

To create a written ap-peal to government as the case progresses.

Past eventsLets not get involved in the past experience with the enclosure of the previous institution, as there were plenty of questionable steps taken. More important is to concentrate on the estab-lishment of new one and learn from the past.

aim

Services for business & government in area of innovation, sustain-ability.

Publishing - share and exchange our experi-ence within our exter-nal but also internal audience. Routes: web, news bulletin, magazine periodical, newspaper publish-ing, letters, annual reports, etc.

Competitions, na-tional awards system (students awards, packaging award, in-novation award, etc.)

Resource directory - database of contacts, history, contemporary arts, international design, exhibitions, seminars, conferenc-es, workshops, case studies, diagrams, etc.

Representation of Czech creative indus-tries, of our creative culture, in the inter-national professional organizations.

Certification of pro-fessionals as every profession with responsibilities has a certification. Our profession has one the biggest respon-sibilities on its neck and that is moral and ethical impact on our culture.

Ethical codex docu-ment setting the boundaries for ad-vertising responsible practitioners and oth-ers people in practice.

Professional serv-ices for practitioners, experts and any other possible audience in wide range of area.

Education of good practise, innovation, strategy and other re-lated topics in a way of seminars, confer-ences, workshops, consultancy.

PEOPlE-PEOPlE meeTIngS

public . council meetingsconferences .workshops .seminars .exhibitions .

PRESEnTaTiOnwithin . the international organizationsof the Czech design for .the inter/national public

RESEaRCh diRECTORyonline database .use for businesses, .students, professionals, experts, government, individuals

COnSulTanCybusiness aimed: .innovation packages supported by government, student placements, marketing know-how

ExhibiTiOnSnational .international .

awaRdSstudents .innovation .product design .sustainability .

aCtivitieS

CoMMUNiCatioN

eDUCatioN

CoMPetitioN

LInkSwith . other similar inter/national bodiesinstitutions within Czech .Republic possibly related (schools, art council, professional organizations, other active groups, etc.)

media .government .public .businesses .professionals .experts (science, .other related industries)

PubliShing web .magazine .media .social networking .

student aimed: internship .mediation, education in earlier stages, seminars, workshopsprofessionals: connection .with businesses and

experts, project based dialogueindividuals: design .education and information resourcesgovernment: ethical .

issues consult, campaign help, connection with professionals and expertsother institutions: shared .resource of research and people

who are we creating this organization for?

professionals: .within design industryexperts: .scientists, subject are experts...external help: .students, professionals, voluntary, individualsburo support: .media communicators, copy writers, etc.)

audience

iNteRNal exteRNal

government .public .businesses .students .individuals .institutions .other groups .

design council is sitting in the interface between government, industry, education and design.

eDUCatioN GoveRNMeNt

iNDUStRY DeSiGN

DC

what feel do we want to spread across...

creative

collaborative

innovative

knowledgeable

inspirational critical

no aging

influential

strategic

clarity

responsibility

professional

flexible communicative

effective

fresh

authoritative exciting

we are the experts in how the information is communicated so they are understood clearly and effectively. There is no better person to do this job, it is time to show them how professional attitude, creative and innovative thinking always brings you closest to the ideal scenario?

how to get to ideal scenario?

Czech book!it is introduction into the problems we are facing as a society today. The overview of the issue is supported with research. This book is avail-able in english and czech version.

ideal Scenario bookbasic outlines of ideal scenar-io and guide to start dialogue about this matter. written request to professionals and people who might be inter-ested in this issue.

letters and mailsnext stage consists of net-working within the profes-sionals themselves and shar-ing their views and opinion.also other international bod-ies with similar interest will be contacted and notified about this movement. last but not least inter/national businesses who might be con-nected in any possible way will be contacted as well.

spread the word

website

website will be created where all the comments and opinions can be gathered, information shared and progress will be displayed.

Final documentFrom the website we can will gain bigger picture of the problem and will be able to finalize The ideal scenario of the institution and create a document with appeal to the government stating our request.

mediaCan be a big help to spread the word and involve wider audience. also to open our topic to the public and get insight of opinions of others.

So please lets’ show the government they cannot silent the word of professionals and that it is time to face this issue and over-looking it is not an option.

For us it is yet another audi-ence to who we need to sell the products of our culture and creativity. This institution is lying in the middle of Czech culture and as we learned from previous regimes cannot be pushed to the background of their interest.

The power lies in our hands, not theirs!

‘’Thought are mightier than armies. Principles have achieved more victories than horsemen or chariots.’’ william Miller Paxton

a perfect storm of increasing visual literacy, rising awareness and collaborative technology makes this a perfect time to embrace design as a solution.

if you can spare time please do not hesitate to contact me as we will need network of people processing the infor-mation, from copy writers to website developers, profes-sionals and their opinions, lobbyists and many more.

we are also looking for the core people who are interest-ed in representing this case.

until we find all the people needed and will create the website all the comments and data will be stored with me. Please do not hesitate to re-quest any information on this matter and feel free to com-ment share your views and question

Team

be the change you want to see in the world.Mahatma gandhi

ducement created byVeronika Pechova

www.veronikapechova.czme@veronikapechova.cz+44 0775 670 1381