CzeChBookIdealScenario

This book is a flow of thoughts, so please care to step in and follow me...

PURPoSeTo get back on the case of creating a new institution with fresh and innovative attitudes.

To resume the case for our own design centre.

To obtain others’ opinion and to start the dialogue about how it should be formed.

To create a written proposal to the government as the dialog evolves.

Past eventsLets not get involved in the past experience with the enclosure of the previous institution, as there were plenty of questionable steps taken. More important is to concentrate on the establishment of new one and learn from the past.

aim

Services for business & government in the areas of innovation and sustainability.

Publishing - share and exchange our experi-ence within our exter-nal but also internal audiences. Methods: web, news bulletins, magazine, periodicals, newspaper publish-ing, letters, annual reports, etc.

Competitions national awards system (student awards, packaging award, innovation award, etc.)

Resource directory database of contacts, history, contemporary arts, international design, exhibitions, seminars, conferenc-es, workshops, case studies, diagrams, etc.

Representation of Czech creative industries and of our creative culture, in the international arena.

Certification of professionals as every profession with responsibilities has a certification. Our profession carries one the biggest responsibilities on its shoulders — is moral and ethical impact on our culture.

Ethical codex docu-ment setting the boundaries for ad-vertising responsible practitioners and oth-ers people in practice.

Professional services for practitioners, experts and any other possible audiences in a wide range of areas.

Education in terms of good practise, inno-vation, strategy and related topics by way of seminars, confer-ences, workshops, consultancy.

PEOPlE-PEOPlE MEETingS

public . council meetingsconferences .workshops .seminars .exhibitions .

PRESEnTaTiOnwithin . the international organizationsof the Czech design for .the inter/national public

RESEaRCh diRECTORyonline database .use for businesses, .students, professionals, experts, government, individuals

COnSulTanCybusiness aimed: .innovation packages supported by government, student placements, marketing know-how

ExhibiTiOnSnational .international .

awaRdSstudents .innovation .product design .sustainability .

aCtivitieS

CoMMUNiCatioN

eDUCatioN

CoMPetitioN

linkSwith . other similar inter/national bodiesinstitutions within Czech .Republic possibly related (schools, art council, professional organizations, other active groups, etc.)

media .government .public .businesses .professionals .experts (science, .other related industries)

PubliShing web .magazine .media .social networking .

student aimed: internship .mediation, education in earlier stages, seminars, workshopsprofessionals: connection .with businesses and

experts, project based dialogueindividuals: design .education and information resourcesgovernment: ethical .

issues consult, campaign help, connection with professionals and expertsother institutions: shared .resource of research and people

who are we creating this organization for?

professionals: .within design industryexperts: .scientists, subject are experts...external help: .students, professionals, voluntary, individualssupport for media .communicators, copy writers, etc.)

audience

iNteRNal exteRNal

government .public .businesses .students .individuals .institutions .other groups .

design council is positioned as the interface between government, industry, education and design.

eDUCatioN GoveRNMeNt

iNDUStRY DeSiGN

DC

what feel and attitude do we want to project ...

creative

collaborative

innovative

knowledgeable

inspirational critical

no aging

influential

strategic

clarity

responsibility

professional

flexible communicative

effective

fresh

authoritative exciting

we are the experts in how information is communicated so that it is understood clearly and effectively.

There is no better organization to do this job.

it is time to demonstrate our professional attitude and practices.

Creative and innovative thinking always brings one closeer to the ideal scenario.

how to get an ideal scenario?

Czech book!it is introduction to the problems we are facing as a society today. The overview of the issue is supported with research. This book is avail-able in English and Czech versions.

ideal Scenario bookbasic outlines of the ideal scenario and a guide to start the dialogue about this issue. written proposal to profes-sionals and people who might be interested in this issue.

letters and mailsThe next stage consists of networking with the profes-sionals themselves and shar-ing their views and opinion.also other international bod-ies with similar interests will be contacted. last but not least inter/national business-es who might be connected in any possible way will be contacted as well.

spread the word

website

a website will be created where all comments and opinions can be gathered, information shared and progress displayed.

Final documentFrom the website we will obtain a bigger picture of the problem. we will be able to finalize ‘the ideal scenario’ of the institution and create a document which appeals to the government stating our request.

MediaThis can be a big help to spread the word and involve a wider audience. it will also help to open our topic to the public and get their insights.

So please lets’ show the government they cannot silence the words of profession-als and that it is time to face this issue and ignoring it is not an option.

For us it is yet another audi-ence to whom we need to sell the products of our culture and creativity. This institution is positioned in the middle of Czech culture and as we have learned from previous regimes, cannot be pushed to the back-ground.

The power lies in our hands, not theirs!

Thought are mightier than armies. Principles have achieved more victories than horsemen or chariots.’’ william Miller Paxton

a perfect storm of increasing visual literacy, rising awareness and collaborative technology makes this a perfect time to embrace design as a solution.

if you can spare the time, please do not hesitate to contact me as we will need a network of people processing all kinds of information; from copy writers to website developers, professionals, lobbyists and many more.

we are also looking for the core people who may be interested in presenting this case.

until we find all the people needed and create the website all the comments and data will be stored with me. Please do not hesitate to request any information on this matter and feel free to comment and share your views.

Team

be the change you want to see in the world.Mahatma gandhi