Cyto means cell, and cells keep

an organism alive and thriving.

The cells of an organization are

its people.

Cyto Communications helps

organizations succeed by improving

communication with and among

their people…people who make the

difference between surviving and

succeeding.

Whether you’re challenged by

change or enticed by opportunity,

Cyto delivers clarity, purpose,

momentum, and financial results

through strategic and creative

organizational communication.

In short. We help you

So, how do we do it?

By tapping more than one body of knowledge

Effective organizational communication

takes more than one tool kit. It takes a

blend.

Marketing helps. Management theory offers

insight. Behavior Modification models help

explain complexity.

Cyto blends all three.

And because we’re quick to credit others

and cite our sources, you don’t get opaque,

“proprietary” methodology.

What you get are the right resources, open

minds, talent, and a collaborative process

that result in the best solutions for your

specific situation.

Marketing Management Behavior Modification

Fleeting Practical Cultural

Entertaining Leader-influenced Serious, heartfelt

Convincing, persuasive Directive, collaborative Enabling self-discovery

Simple Multi-dimensional Complex

Low stakes Medium stakes High stakes

Casual Professional Intimate

Mass Group Individual/Small Group

Output-driven Objective-based Outcome-driven

Low switching cost Medium switching cost High switching cost

Reach Restricted Richness

Fast Medium Slow

Distinct toolkits, distinct attributes, distinct results

rational emotional

Despite our focus on “data” and “facts,”

&

So, to be successful, communication must be both.

people are both rational and emotional.

provides…• strategic, creative services to

help organizations change and grow from within.

specializes…• in managing key relationships

by harnessing communication to achieve business goals.

produces…• tangible deliverables and

creative products which we integrate into the way employees work.

That’s why

puts communication to work…at work.

provides services that work…at work

For example…

• Workplace Branding

• Workplace & Consumer Brand Integration

• Corporate Event Planning & Execution

• Change Management & Strategy Roll-outs

• Restructuring Communication

• Enterprise Integration (M & A) Communication

• Mission, Vision, Values Development

• Awareness & Compliance Programs

• Retreats, Executive Off-sites & Planning

• Cross-Functional, Inter-Group Communication

• Intranet Design & Optimization

• Human Resource Initiatives:Associate Referral and RecruitmentNew Hire OrientationPerformance Management & Competencies RetentionBenefits Roll-outWork/Life ProgramsAttitude Research

We strive for the simplicity on the far

side of complexity, so that your

internal communications efforts

are clear, realistic, and effective.

By integrating our strategic insight

with creative execution, Cyto is

uniquely qualified to help leaders

meet challenges with solutions that

make sense, make efficient use of

resources and, above all, make a

difference.

That’s how we help you

5457 Twin Knolls Road, Suite 101Columbia MD 21045-3263

443.542.5822 P443.542.5823 F

info@cytocommunications.comcytocommunications.com

Cyto Communications LLC