1. Reputation management

2. Customer experienceSocial media 3. Social media facts1 broadcast reaches 132 people on facebook onaverage20 million USA citizens 60+ on facebookIn January 2012 Twitter tweets reach 16,000 persecond. (source: mediabistro)Facebook is used by 1 in 13 people on earth andover 50% log in every day (source: digital buzz)More than 250 million people access Facebookthrough their mobile devices 4. Marketing turn-aroundMonologue brand voice Consumer own voice 5. Engaged 6. WOM the key 7. CX & Soc MPeople ProcessTechnology 8. 3 Key social media benefitsService Sales Marketing 9. Sociala storyTwitter not just for twatsE.g. ken folletBerbatovNewsDell (Marketing)FNB (Sales & service)YuppiechefDion Wired (?) McDonalds 10. Social is worth jack without realdelivery! 11. Successful soc mediaListen Measure Engage 12. You wantA better customer experienceOnlineOfflineTo know what people are saying about youTo manage your online reputationTo market to individualsTo respond in real time to customersTo integrate online to traditional media campaignsA good reputation and visibilty to sell and improveprofits 13. We DeliverThorough Cx (customer experience)management processSocial Ads nano targetingSocial media content & designCombined CX and Social StrategyListening teams track & follow conversationMonitoring, analysis & reportingTrack & integrate traditional campaigns 14. Number one Soc media tool 15. Create great customer experience 16. Costs?Depends on your needsBut social media monitoring structured asbelow; TrainingR650 per hour Licence Variable on mentions per month. Starts at R5,670 for