(cwmc) - iim skills · introduction to content writing • types of content writing (article, blog,...
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CONTENT WRITING MASTER COURSE
(CWMC)4 Weeks of Live Training
IIM SKILLS
COURSE FEATURES
16 Hours Live Lectures
Tools Worth 35k absolutely free for Lifetime
Lifetime Access For Latest Content & Class Recordings
Global Placement Support through Dedicated Placement Cell
60 Hours Practical Assignments
Global Accreditation Certification
24*7 Online Discussion Forum
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WHO SHOULD PARTICIPATE
Our CWMC Course is specially designed for:
• Students• Working Professionals• Businessmen & Entrepreneurs Marketers/Digital
Marketers• Bloggers, Content Writers• Retired, Housewives, Aspiring College Dropouts
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MODULE CONTENT
WEB DEVELOPMENT
• Importance of WordPress Website. • Setting Up WordPress Account. • Web Hosting.• Content Delivery Network Setup. • Setting Up Plugins.• HTTPS Secure Server Set up. • Basic Technical Understanding.
WEB DEVELOPMENT
UI UX SET UP
• Understand the psychology behind your web traffic.
• Creating killing landing pages which attract users.
• Using Landing Page Creators.• Setting up Accelerated Mobile Pag-
es. Identifying UI UX Experience of your website or blog.
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MODULE CONTENT
INTRODUCTION TO CONTENT WRITING
• Types of Content Writing (Article, Blog, E-Books, Press Release, Newsletters Etc)
• Exploring Content Publication Chan-nels. Distribution of your content across various channels.
WEB DEVELOPMENT
KEYWORD RESEARCH
• What is Keyword Planner? • How to use Keyword Planner. (Google
Ad Words, 3rd party tool)• Types of Keyword. (Short & Longtail)• Selection of Keywords. • Understanding competitive Keywords.
Analysing market competition before starting.
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MODULE CONTENT
CONTENT NICHE DEVELOPMENT
• Exploring topics you can write about. • Understanding what people want to read.• Creating Influential Content using story-
telling. • Why people click on your content? • Using infographics and custom pictures
(How to create) • How to write more.• Building up your Personal Brand.
WEB DEVELOPMENT
HOW TO USE CONTENT WRITING TOOLS
• Avoiding Grammar mistakes without having great writing skills.
• Using Internet tools to check writing Quality. What is the content length strategy?
• What is Content Engagement? • Making People Read.
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MODULE CONTENT
PLAGIARISM DETECTOR
• What is Plagiarism?• How to avoid writing plagiarism content.• How to appeal to Google or search
engines if penalised.• Exploring online tools to check duplicate
content. • Growth Hacking using the content.
WEB DEVELOPMENT
EMAIL AUTOMATION TOOLS
• How to capture leads for subscribers. • Setting up contact form 7.• Setting up 3rd party Email Marketing
Tools. • Setting up automation.
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MODULE CONTENT
GOOGLE MY BUSINESS
• What is Google Local Pages?• How to set up Google Local Pages. • Multiple locations set up.
WEB DEVELOPMENT
SOCIAL MEDIA PRESENCE
• Creating Social Media Pages.• Setting up Social Media Sharing buttons
at Website.• Most known Social Media Do’s and Don’t.
WEB DEVELOPMENT
SOCIAL MEDIA TOOLS
• What is Social Media Listening Tools? • Practice at Social Media listening tools. • How to use 3rd party tools to auto post? • Quick Hacks for content engagement.
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MODULE CONTENT
HOW TO MAKE MONEY USING CONTENT WRITING SKILLS
• How to Monetise Your Writing Skills.• What is ideal pricing for content work?• How to approach industry to grab
freelance work or work from home opportunities.
• Creating eyes catching proposals using infographics.
WEB DEVELOPMENT
WEB DEVELOPMENT
HANDS ON ASSIGNMENTS
• Participants will be provided with weekly assignments to work on live projects.
• These are mandatory assignments.• Weekly Assignment Submission.
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Learning Outcome
• Hands-on learning about Website Development. • Mastering various plugin.• Understanding Cpanel and how to manage it. • Technical understanding of server integration.
ASSIGNMENT -1
Tools Coverage
• WordPress theme• Web Hosting• Various WordPress Plugins• Domain Registration or Migration (in case of an existing
domain)
WEB DEVELOPMENT
Duration: 5 Hours
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Learning Outcome
• Build effective Social Media Pages. • Auto Scheduling for Social Sharing. • Micro-Blogging at Twitter. • Introduction to Facebook Ads
Tools Coverage
• Buffer• Facebook Ads• TweetDeck• Social Media Listening Tools
SOCIAL MEDIA MARKETING
Duration: 10 Hours
ASSIGNMENT -2
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Learning Outcome
• Analyzing Low, medium and high competition keywords. • Developing Local Pages SEO.• User targetting at Mobile.• Earning Back Links.• Social Book Marking.• Broken Link detection and repairing it.
Tools Coverage
• Uber Suggest• Google Keyword Planner• Rank Watch• SERP Rank Checker• Google My Business• Various Social Book Marking Sites
SEARCH ENGINE OPTIMIZATION
Duration: 15 Hours
ASSIGNMENT -3
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Learning Outcome
• Write Better Quality Content Which Ranks faster at Search Engines. Picking up right short and long tail keywords.
• Build Pro Skills in your niche.• Do’s & Don’t of Content Marketing.• Competition Analysis• Build Strong Command on all Content Creation Tools.
Tools Coverage
• Google Keyword Planner, Answer the public, Uber Suggest • Keywordtool.io• WordCount.net• Small SEO Tool• Plagiarism Detector• Grammarly
CONTENT DEVELOPMENT
Duration: 30 Hours
ASSIGNMENT -3
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CWMC EXAM DETAILS
You need to complete all the lectures to clear the examination through live or recorded classes.
Examination will be done online as per your convenience post successful completion of your assignments and training.
Number of Question20 Questions
Question Types Objective
Maximum Marks 50 Marks
Exam Duration 30 Minutes
Attendance in Live Class 70%
Exam Location Online
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PLACEMENT PROCESS
We have also partnered with various jobs consultants who are seeking right content writers across the world.
On the other side..
Content Writers are frequently approached for work from home opportunities & doing freelance for start up and solopreneurs. Our students are proficient to grab these works with the help of PRO skills which they learn in CWMC Course.
PLACEMENT PROCESS
Post successful completion of the course participants will be provided with end to end placement service with the help of our dedicated placement cell.
Our strong presence at Global Level influence various companies to approach us for their hiring needs. Our placement team plays an important role for scheduling your interviews, getting your resume screened & shortlisting your profiles.
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REGISTRATION FEES:
Course Fee: INR 11,900 + Taxes
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Call us on +91 9211099503 to register for this course