nail your content writing
TRANSCRIPT
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nail contentwriting
FELDMAN CREATIVE
and inspire your readers to respond
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agenda
P L A N N I N GOBJECTIVES
MEDIARESEARCHMESSAGE
STORY
W R I T I N GHEADLINESVOICECONNECTIONEMOTIONSCONVERSATIONACTIVATIONEXPRESSIONSIMPLICITYFUNSTORYTELLINGAROUSALCALL FOR ACTION
N A I L C O N T E N T W R I T I N G
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nail great writingrequirespreparationgreat contentrequiresplanning
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nail ZERO INON THE GOAL
PLAN & PREPARE
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nail ALIGNthe specific objective of each piece with the broad objective of the marketing plan
PLAN & PREPARE
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nail whatRESPONSE will you aim for?
PLAN & PREPARE
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nail how will you deliver
value?
what questions will you
answer?think: i’m here to help
PLAN & PREPARE
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nail KNOW THE
TURF
PLAN & PREPARE
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nail THE MEDIAWHERE WILL THE INTERACTION BE?
WHEN? WHY?
PLAN & PREPARE
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nail RESEARCH WHO’S DOING WHAT? WHAT’S OLD? WHAT’S NEW? WHO ARE THE INFLUENCERS?
PLAN & PREPARE
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nail HAVE A MEANINGFUL
MESSAGE
PLAN & PREPARE
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SERVE A BIG IDEA MIX IN SOME TASTY INGREDIENTS
PLAN & PREPARE
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nail HOW WILL YOUR CONTENT BE
RELEVANT?
PLAN & PREPARE
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nail HOW WILL YOU TELL A UNIQUE
STORY?BRAND
PLAN & PREPARE
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writeit’s time to
it’s time to make your content come alive
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it’s time to make your content come alive
HIT YOUR HEADLINEHARD
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it’s time to make your content come alive
MAKE IT A PARTY STARTER
TANTALIZE AND TEASE
TOUCH A NERVE
HIT YOUR HEADLINEHARD
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it’s time to make your content come alive
GET OVER yourself
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it’s time to make your content come alive
the reader is the maincharacter
MAKE ‘YOU’ YOUR MOST USED WORD
GET OVER yourself
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it’s time to make your content come alive
GET THE
NOD
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it’s time to make your content come alive
pose a question
make a statement
go on a journey together
GET THE
NOD
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it’s time to make your content come alive elicit
feelings
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it’s time to make your content come alive
emotions first, reasoning second
desires
motivations
elicit
feelings
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it’s time to make your content come alive
write to a friend
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it’s time to make your content come alive
write to a friendhave a conversation no formalitiestype the way you’d talk
questions
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it’s time to make your content come alive
activate with verbs
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it’s time to make your content come alive
activate with verbsuse adjectiveseconomically
use verbs with vigor
action
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it’s time to make your content come alive
express yourself
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it’s time to make your content come alive
express yourselfput your fingerprintsall over the content
find your voice
use it
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it’s time to make your content come alive
speak HUMANbeing
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it’s time to make your content come alive
speak HUMANbeing technobabble is a buzzkill
put a lid on the lingo
little words, big ideas
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it’s time to make your content come alive
HAVE FUN
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it’s time to make your content come alive
HAVE FUN lighten upbe cheekyuse rhetorical questionsuse your sense of humor
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it’s time to make your content come alive
tell stories
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it’s time to make your content come alive
tell stories storytelling elementstime and placecharactersconflictresolution
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it’s time to make your content come alivearouse
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it’s time to make your content come alivearouse
make hearts poundbuild curiosityforeshadowcliffhangerssurprise
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it’s time to make your content come aliveteach
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it’s time to make your content come aliveteach
your mission:educateshare your knowledgegenerously
deliver value
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it’s time to make your content come alive
call foractiondon’t say goodbye. tell readers what to do next...
sign-upsharedownloadregistertrybuy
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REVIEWW R I T I N G R E Q U I R E S P R E P A R A T I O N
C O N T E N T R E Q U I R E S P L A N N I N G
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nail it and the reader
shallrespond
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content marketingcopywritingcreative direction
email [email protected] @feldmancreative.com
PRESENTED BY
barry feldman