cutting an issue
DESCRIPTION
Community organizers must 'cut an issue' from a broader social problem in order to effectively mobilize people to action. This set of slides presents considerations in cutting an issue. It is based on the book, Organizing for Social Change, by Kim Bobo, Jackie Kendall, and Steve Max.TRANSCRIPT
CUTTINGAN ISSUE
COMMUNITY ORGANIZING
WHAT IS THEDIFFERENCE BETWEEN A
“PROBLEM” AND AN “ISSUE”?
A problem is something that you don’t like about the world, but that is seemingly too big to do something about (example: pollution).
An issue is a solution or partial solution to a problem (example: stopping a specific source of water pollution).
CRITERIA FOR CUTTING AN ISSUE
IT MUST RESULTIN A REAL
IMPROVEMENTIN PEOPLE’S LIVES.
IT MUST GIVE PEOPLE A SENSEOF THEIR OWN POWER.
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IT MUST ALTER THE RELATIONS OF POWER.
IT MUST BE WORTHWHILE.
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IT MUST BE WINNABLE.
IT MUST BE WIDELY FELT.
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IT MUST BE DEEPLY FELT.
IT MUST BE EASY TO UNDERSTAND.
IT MUST HAVE A CLEAR TARGET.
IT MUST HAVE A CLEAR TIME FRAME THAT WORKS FOR
YOU.
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IT MUST BE NON-DIVISIVE.
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IT MUST BUILD LEADERSHIP.
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IT MUST SET YOURORGANIZATION UP
FOR THENEXT CAMPAIGN.
IT MUST HAVE A POCKETBOOK ANGLE.
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IT MUST RAI$E MONEY.
IT MUST BE CONSISTENT WITH YOUR VALUES AND VISION.
For details,see this book.
www.mncampuscompact.org/clio