CUT AND EDGE HAIR

AND BEAUTY SALOON

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TABLE OF CONTENTS

Business Plan SummaryThe BusinessThe MarketThe FutureThe Finances

The BusinessBusiness detailsRegistration detailsBusiness premisesOrganisation chartManagement & ownershipKey personnelProducts/servicesInnovationInsuranceRisk managementLegal considerationsOperationsSustainability plan

The MarketMarket researchMarket targetsEnvironmental/industry analysisYour customersS.W.O.T. analysisYour competitorsAdvertising & sales

The FutureVision statementMission statementGoals/objectivesAction plan

The FinancesKey objectives & financial reviewAssumptionsStart-up costs for [YEAR] Balance sheet forecast

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Profit and loss forecastExpected cash flowBreak-even analysis Supporting documentation

EXECUTIVE SUMMARY

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THE BUSINESS

Business name: Cut and Edge Beauty and Hair saloon

Business structure: Partnership

SECP:4234380903

Business location: Islamabad

Date ectablished:

Business owner(s):Saima khalid and maheen mushtaq

Relevant owners experience: Saima Khalid Owner has done her graduation from Melbourne college in 2008 in Hair dressing and Beauty.She has been beautician for 4 years in different salons of Australia as Adorbeauty and hair saloon in perth, A little luxury beauty and hair saloon in Sydney and beauty x in ST Morris But her main interest is in hair styling.

Maheen mushtaq owner has done numerous courses in beauty from La belle beauty college Miami of USA and has loads of experience in beauty enhancing techniques of women and men.

Umer ishfaque has done a bachelor,s degree in finanace from Karachi university.He has enough experience managing people and businesses.He has worked as a business consultant for office organizers

Products/services: we offer number of services in hair styling and beauty.

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Hair: cuts .relaxers,perms,colours,shampoo,conditioning,curling,reconstructing,weaving,waving

Nail: manicures, pedicures, polish, sculptured nails.

Skin care: American and European facials, body waxing, massage.

THE MARKET

Target market

Following market is envisaged

Youth including both girls and boys inspired by western fashion . Women always tempt to Beauty and hair salons. Business persons now also a major customer of hair and skin care

centres according changing trends Actors and actresses are a prime customers as far as fashion and

appearance is considered.

Marketing strategy

Advertising in the news papers Advertising in the local tv channels Capturing the bill boards for advertisements Advertisement on local islamabad radio stations Monthly package for the regular customers

THE FUTURE

Vision statement:

We would provide best possible hair and beauty services initially to the people of Islamabad and then afterwards enhance our salons to the other megacities of Pakistan . As we have a very well qualified owners and the barbers working under them we would ultimately gain supremacy in the field of hair styling and beauty.

Goals/objectives:

Short term goals

Enhancing the capacity of existing salon

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Increasing the number of salons throughout the country Online service to the customers very soon Maintaing the standard of salon through efficient labour and

handsome pay

Long term goals Entering into the world of boutiques introducing western and

eastern fashion to the people of pakistan Combine boutiques and salons together and then form a

company

Established an institution of beauty and hair styling to facilitate the people of Pakistan and thus in this way we would produce fresh hair stylists and beauticians annually for the company.

We would also like to have some dermatologists in our company which would give suggestions to the customers so that they can take care of their hair and skin.

THE FINANCES

Our goal is to maximize the profits of our salon manifolds by applying the above strategy

The business wouldn,t take long time for its success because we have very good market strategy.

Revenue would increase at 15% per month expectedly and in the month of September revenue can increase at arate of 20% .Estimates for revenue and growth are intentionallyConsidered low our main concern is not on selling products but by selling services.We are expecting 200,000 profit for the first month and then increasing at a rate of stated above.Initial costs are the costs of a place to purchase then the building and finally the equipment for hairStyling and beauty techniques. Annual income for our salon is up to 6500,000 and we would reach to break even point in three years

The BusinessBusiness detailsProducts/services: Our main concern is to provide people with beauty and hair styling sevices

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Hair: cuts .relaxers,perms,colours,shampoo,conditioning,curling,reconstructing,weaving,waving

Nail: manicures, pedicures, polish, sculptured nails.

Skin care: American and European facials, body waxing, massage.

Details of our services is in Products/services table below

Registration detailsBusiness name: CUT AND EDGE BEAUTY AND HAIR SALON

Trading name(s): SPEX

Date registered: When registered

Location(s) registered: Pakistan (Islamabad)

Business structure: Partnership

Domain names: http://www. spex.pk ;

Licences & permits: To be registered at secp

Business premises

Business location: The following business premises are proposed:

Islamabad

Buy/lease: we are looking to buy a land for our salon in Islamabad upto 5 marlas and price 70 lac of land only.

Proposed Organisation chart

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UMER ISHFAQUE

ACCOUNT MANAGER MARKET MANAGER

MAHEEN MUSHTAQ SAIMA KHALID

Management & ownership

Names of owners: SAIMA KHALID AND MAHEEN MUSHTAQ

Details of management & ownership:

The proposed organisation will be run in the following manner:

Saima Khalid Owner has done her graduation from Melbourne college in 2008 in Hair dressing and Beauty. Maheen mushtaq owner has done numerous courses in beauty from La belle beauty college Miami of USA and has loads of experience in beauty enhancing techniques of women and men. Partnership between maheen and saima is 50 percent each so both equally shares the power of salon.

Experience: Saima Khalid She has been beautician for 4 years in different salons of Australia as Ador beauty and hair saloon in perth, A little luxury beauty and hair salon in Sydney and beauty x in ST Morris But her main interest is in hair styling

Key personnel

Current staff

Job Title Name Expected staff turnover Skills or strengths

accountant

Umer ishfaque

10 months 2 year experience

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RECEPTIONIST

SEVEN QUALIFIED HAIR STYLISTS

FOUR QUALIFIED BEAUTICIANS

Market manager Ali shah 10 months

Nice marketing skills

Hair stylist zubaira 10 month 4 years experience

Hair stylist sumaira 20 month 3 years experience

Hair stylist aalia 20month 6years experience

Hair stylist wasim 15 month 3 years experience

Hair stylist waqas 15 month 3years experience

Hair stylist sajjad 11month 2years experience

Hair stylist tony 8 month 1 year experience

beautician palwasha 8months4year experience with courses

beautician Alex 8months3 year experience with courses

beautician Hsy 8months2 year experience with courses

beautician masumsa 8months innovative

Required staff

Job Title Quantity Expected staff turnover

Skills necessary Date required

gunman 02 2 year Army retired At operating time

sweepers 05 1 year na At operating time

beauticians

03 2 years Equipped with courses and experience

At operating time

Computer operator

01 2 years Bs computer sciences At operating time

Recruitment options

Recruit of new workers is done purely on merit and they are informed through local tv channels and news papers.

Training programs

Training of the workers enhanced by the owners them selves as they are foreign qualified and have tons of experience.

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Products/services

survey/que DESCRIPTION MONEY IN RUPEESMen Haircut only 1500Men's Shampoo & Cut - Starting a 1700

Mens - Hair Color - Starting at 2500Childern's Haircut (upto 10 years old) 1200Kids - Girls Haircut & Style 1800

Womens Haircut & Style Revenues would increase at 15% expectedly per month. Services earnings

Shampoo & Cut - Starting at 1800Shampoo, Cut, & Style/Express Blowdry - Starting at 2500Shampoo & Set Starting 2500Shampoo & Style/ Express Blowdry - Starting at 2200Shampoo & Blowdry Straight - Starting at 2500Threading - Hair RemovalEyebrows 1000

Lip or chin 800Full face including neck 3000Waxing - Hair RemovalEyebrows 1000Legs ( Full) 5900Under Arms 1500Back/ Chest - Starting at 4400NAIL SERVICESManicure - Classic 1200Pedicure - Classic 3300

Combo - Mani & Pedi - Classic 3500Skincare- Facial ServicesExpress Facials (1/2 Hour) 3500

European Facial 6600Paraffin Facial 4000Body Polish - Starting at 4900MASSAGE THERAPYSalt scrub 4500Hot Stone 1-Hour 6500

Deep Tissue Massage 1-Hour 5500Reflexology Massage - 30 Min 3500

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Market position:

The salon is expected to have a lot of success because of its foreign services provided by foreign owners.

Unique selling position:

As we have services that no one is providing in the whole of Islamabad .our services are more and we have a lot more experience workers as compared to any other saloons.

Anticipated demand: Our workers work like sales persons more pay if the number of customers are more so in this a competitive environment would exist and hence the quality of our services.

Pricing strategy: our prices would be moderate as compared to our services provided by us. how evwer after one year we start increasing our prices because of our fame.

Value to customer:

Customers would be treated nicely and they would be offered monthly packages we also introduce combined services which would cost less as compared to single service.

Innovation Research & development (R&D)/innovation activities

New styles according to modern trends are made possible for our beloved customers.workers are encouraged to take part in seminars.

Intellectual property strategy

N/A

Risk management

Risk Likelihood Impact Strategy

Terrorists attack Likely Medium gunman

competitors Likely high Efficient services

Operations

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Production process

We have services for our beloved customers which would be provided by skilled staff.

Suppliers

Our main suppliers are from cosmetic industry and some equipment which is necessary initially for the business

Plant & equipment

Equipment Purchase date

Purchase price

Running cost

15 special chairs Have to purchase yet

20000each 20000

3 phonesHave to purchase yet

3000each 3000

O1computerHave to purchase yet

15000 15000

20 Mirrors 4*4 Have to purchase yet

5000 each 5000

01 Fax machine Have to purchase yet

4000 4000

Technology (Software): not applicable

Trading hours: our trading hours would be from morning 8 t0 10 o clock night.

Communication channels: telephone ,mobile email , facebook and shop front

Payment types accepted: cash payment , credit card and check

Credit policy: no credit policy yet

Warranties & refunds: our services are non refundable

Quality control: quality is ensured through worker customer ratio which would be 1:3.

Memberships & affiliations: we are affiliated with Pakistan fashion industry.

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Sustainability plan

Environmental/resource impacts

No considerable impact on environment

Community impact & engagement

People would get the best possible beauty and hair services and people can maintain their status according to their job and

Risks/constraints

Nil

Strategies

Not applicable

Action plan

Not applicable

The Market

Market research People in Pakistan now like to be stylish as they are inspired by international actors and actresses

Customer demographics

Youth including both girls and boys inspired by western fashion . Women always tempt to Beauty and hair salons. Business persons now also a major customer of hair and skin care

centres according changing trends Actors and actresses are a prime customers as far as fashion and

appearance is considered.

Customer management

Regular customers would be given discount and we have employers who know how to deal with your customers .customers are our first priorities.

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S.W.O.T. analysis

Strengths Weaknesses

Foreign qualified staff

Experienced staff

Good Location

High demands

High pay

High Property tax and gst

Opportunities Threats

boutiques as mentioned earlier

chain of salons

advanced beauty and hair techniques

Time and cost

Time ,cost and less management hold

Angry customers

Competitor details

Competitor

Established date

Size Market share (%)

Value to customers

Strengths Weaknesses

Saima,s boutique

2008 n/a 15 Service quality

Experienced staff Old fashion

Diva house 2007 n/a 10Free transportation

Experienced staff expensive

Nargis beauty house

2010 n/a 20Quality service

Following new trends

expensive

Advertising & sales

Advertising & promotional strategy

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Planned promotion /advertising type

Expected business improvement Cost ($) Target date

Local news papers and local radio stations

Through this channel people would come to know about new hair and beauty boutique

100000-200000

After completion

Tv chanels and internetThis would also increase our customers

150000-300000

After completion

Shop face Direct source of advertisemenr 0After completion

Unique selling position

As we have foreign qualified hair stylists and beauticians so in this way we have a fair chance to grasp major share of market because our skillful workers know modern trends and also know to implement them.

The Future

Vision statementWe would increase our salons in different cities of Pakistan and also want to establish an beauty and hair style institution.

Goals/objectivesOur primary goal is to provide quality services to our customers and and then to expand our business

Action plan

Milestone Date of expected completion

Persons responsible

Flourished salon Within2 years of completion

owners

Chain of salons across different countries of pakistan 5 years owners

Fashion institution 10 years owners

The Finances

Key objectives & financial review

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Financial objectives

To increase the revenue and profit as well manifolds but first to achieve the break even point.

Finance required

The start up cost require is up to 1.5 crores which would be returned with in 3 years

Assumptions Required fund would be provided We would earn the revenue and profit annually at a rate as

predicted

Start-up costs for [YEAR]

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Balance sheet forecast

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Profit and loss forecast

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Expected cash flow

Break-even analysis

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