customer trust - the foundation to better customer experience · speaker sunny singh, field...
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Customer Trust -The foundation tobetter customer experienceFreshworksNov 2019
Speaker Sunny Singh,Field Marketing Manager - Freshworks
What does “trust” mean?
What does trust mean in business?
Competence(Expectation)
Consistency(Reliability)
Communication(Transparency)
3 Cores of Trust
Some popular brands that we trust
Customer Experience is KEY to gaining ‘Trust’
Impact of your products/services on customer experience
Competence
Ensure consistent customer experience at
every point in the customer’s journey
Consistency
Have the right data to communicate the right
information
Communication
Freshworks customer-for-life engagement platform
Our engagement engine powers an effortless experience* for the customer
*“Customer loyalty depends on how easy you make it for your customers to do business with you”- Gartner
OmnichannelEngagement
Predictive Engagement
Contextual Engagement
Collaborative Engagement
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