customer persona + mvp1
TRANSCRIPT
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Nudge
Team DiscoveryJames Kotzian, Felix Angelov, & Prashant Iyer
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The Problem
Reluctance to “break the ice”
Desire to filter
Technology vs. Physicality
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Meet Kevin
Freshman in College
Out of state
Shy but wants to be more social
Avid reader
Math Major
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Meet Carly
Sophomore in college
Knows the town well
Social butterfly
Loves to read
Needs help with Math
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Kevin Makes An Account
Bored in math class
Creates a nudge account
Uploads a picture
Gives a snippet of personality
and interests
“I’m looking for…”
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Kevin Finds Carly
Sees that she’s in class
Also enjoyed the last book she read
Seems like a good person to explore
the area with
Decides to nudge!
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Carly Gets Nudged
Views Kevin’s profile
Likes that he’s a reader
See’s that he’s good at math
Decides to nudge back!
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Kevin And Carly Meet!
Kevin sees that Carly nudged him back
Introduces himself after class
Decide to get coffee before their next class
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Where Are Kevin And Carly Now?
Kevin and Carly are good friends
Met a lot of like-minded people through Nudge
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Our MVP Plan