Customer Needs and Solutions (CNS)

A Marketing Journal

Publisher, Websites, Issues

• Published by Springer

• Journal’s own website: http://www.cns2014.org• Journal’s website on Springer (and submission

site): http://www.springer.com/journal/40547

• Four issues each year– March 2014: Vol 1, Issue 1

Customer Needs and Solutions (CNS)

http://www.springer.com/journal/40547

Customer Needs and Solutions (CNS)

http://www.cns2014.org

Customer Needs and Solutions (CNS)

Content• CNS accepts any research papers in marketing,

regardless methods, paradigm, topics.

• Special issues currently include:– Emerging Markets, co-edited by John Roberts, Ujwal

Kayande, Rajendra Srivastava– Trends in Business Markets, co-edited by Raj Grewal

and Gary Lilien– Future of Quantitative Marketing, co-edited by Donald

Lehmann, Oded Netzer, Olivier Toubia

Customer Needs and Solutions (CNS)

6

Vol 1. Issue 1 (March 2014)Editorial

Customer Needs and Solutions - Mission, Vision, and Strategies

Perspective

David Schmittlein. David Schmittlein on Marketing

Research Articles (listed in alphabetic order of the last name of the first author)

Chakravarty, A., Rajdeep Grewal, Suprateek Sarker, V. Sambamurthy. Choice of Geographical Location as Governance Strategy in Outsourcing Contracts: Localized Outsourcing, Global Outsourcing, and Onshore Outsourcing

Fennell, G, Greg M. Allenby. Conceptualizing and Measuring Prospect Wants: Understanding the Source of Brand Preference

Groening, C., J. Jeffrey Inman, William T. Ross Jr. Carbon Footprints in the Sand: Marketing in the Age of Sustainability

Kumar, V., Anita Pansari. The Construct, Measurement, and Impact of Employee Engagement: a Marketing Perspective

Lehmann, D. R., Shuba Srinivasan. Assessing Brand Equity Through Add-on Sales

Manceau, D, Jehoshua Eliashberg, Vithala R. Rao. Meng Su. A Diffusion Model for Preannounced Products.

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Customer Needs and Solutions (CNS)

Customer Needs and Solutions (CNS)

Customer Needs and Solutions (CNS)

Customer Needs and Solutions (CNS)

Scope and Aim

Customer Needs and Solutions (CNS)

Type 1. Research

Paper

Customer Needs and Solutions (CNS)