designing around customer needs

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Designing Around Customer Needs

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Page 1: Designing around customer needs

Designing Around Customer Needs

Page 2: Designing around customer needs

Neil Hand

Vice President

Product Strategy and Innovation

Today’s speaker

Page 3: Designing around customer needs

A divide still exists

between IT and innovation Only 34% of companies are

taking advantage of using IT as a source of innovation

Page 4: Designing around customer needs

And the workforce is anticipating Innovation….

46%of employees feel that technology

has increased their productivity and enabled them to communicate

faster with coworkers

92%believe voice recognition will be used instead of a keyboard 87%

believe all computers will use hand gestures

Page 5: Designing around customer needs

Customer technology desired outcomes

Freedom from Wires Front of Screen ExperienceGreat Design

Most Interactive UX Worry Free PowerOptimized Performance

Page 6: Designing around customer needs

The emergence of new markets

IoT Commercial Wearables

Extended Reality

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Anchor usages that make businesses work

A more engaging workspace providing natural interactionwith technology

Enabling a increasing mobile and fluid workforce to achieve more

Enabling collaboration in new ways that break down the walls of traditional interaction.

Destination ComputingMobile Access Collaborative Computing

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•“The ability of one to affect many is scaling exponentially — and it's scaling for good and it's scaling for evil.”

Marc Goodman, Future Crimes: Everything is Connected,

Everyone is Vulnerable, and What We Can Do About It

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Thanks!

Page 12: Designing around customer needs

Building upon our legacy of Innovation

1984-1987 1988-1995 1996-1999 2000-2008 2009-2013

The Birth of a Company

At age 19, Michael founds PC’s Limited with $1,000 and a game changing vision

Going Public & Going Global

Dell completes its initial public offering and expands its operations and product portfolio to better serve customers

Winning the Web

Dell rapidly expands its global operations and the company takes sales online, setting the bar for e-commerce

Beyond the PC

Dell is #1 worldwide in system sales and is evolving to add peripherals and data center offerings

A new Dell emerges

Dell ramps up its solutions portfolio & capabilities with significant investments in intellectual property and R&D