Customer Journey in

Tracking digital customer journey with Piwik PRO

About The Presenter

Maciej Zawadziński Technical leader

AdTech/MarTech entrepreneur since 2003. Co-founder & CEO of Piwik PRO.

Co-founder & CEO of Clearcode, the leading specialists building custom advertising and

marketing platforms

About Piwik

• Project started in 2007, today the leading open-source analytics platform

• Used by more than 1 million websites worldwide

• Community of 100,000+ users around the world, translated into 54 languages

• Piwik PRO - provider of premium functionality and enterprise-level support for Piwik Analytics

Piwik in the web analytics ecosystem

• The only enterprise-grade On-Premises digital analytics platform

• 100% data ownership.

• Easy to customize & extend

• Made for accuracy: no data sampling, referrer spam contained, adblock resistant.

• Full privacy compliance as acknowledged by leading regulators like:

Different reports for different steps in the journey

• Referrers & Campaigns reports: where does the journey begin?

• Entry pages & Visitor log: where are the first touch points with the brand?

• Tracking touch points in the middle of the sales funnel, also for individual users.

• Tracking non-standard touch points

• Tracking customers in the final stages of the conversion funnel

• Touch points beyond the funnel

• Reports on length of the customer journey

• Intranet analytics

• App Store analytics

• Custom dashboards

• Custom variables & dimensions

Awareness Consideration Conversion Retention

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Tracking customers in the awareness stage

Reporting on customers entering the awareness stage

Tracking & reporting where the journey with the brand begins

• Reports on traffic sources to learn where customers begin their journey with the brand

• Comprehensive reporting on how our customers learn about the brand.

Tracking & reporting where the journey with the brand begins

• Online campaigns reports for measuring effectiveness in building brand awareness among potential customers

Tracking & reporting on first touch points

• Aggregated reports on where new visitors enter our website

Tracking & reporting on first touch points

• User-level reports for first touch points with our brand for new visitors

Tracking & reporting first touch points of individual users

• With Piwik User-Level reporting you can analyze the new visitors segment and uncover first touch points with the brand for individual users.

• An ideal alternative to aggregated data!

Reporting & comparing awareness KPIs across visitor segments

• Comparison dashboard: view data from 3 different segments in one place.

Tracking customers in the consideration stage

Reporting on customers entering the consideration stage

Tracking & reporting touch points in the middle of the sales funnel

• Filter out data with returning visitors segment • Entry pages report • Analyzing the flow of returning visitors from the top entry page. • Insights on touch points in the middle of the sales funnel

Tracking & reporting touch points in the middle of the sales funnel

• Filter out data with returning visitors segment • Entry pages report • Analyzing the flow of returning visitors from the top entry page. • Insights on touch points in the middle of the sales funnel

Tracking & reporting touch points in the middle of the sales funnel

• With Piwik User-Level reporting you can analyze the returning visitors segment on a more individual basis and uncover more touch points when the customer is researching the brand.

• An ideal alternative to aggregated data!

Tracking & reporting non-standard touch points

• File downloads & outbound links clicks.

Tracking & reporting non-standard touch points

• Content & Event reporting: track touch points with dynamic content and rich media

Tracking customers in the conversion stage

Reporting on customers entering the conversion stage

Tracking & reporting customers in the final conversion funnel

• Reporting and comparing the final touch points before conversion across diverse user segments

Uncovering new touch points beyond the conversion funnel set up

• Click Path reports: uncover customer touch points beyond the conversion funnel steps.

Tracking & reporting the length of the customer journey

• Tracking & reporting the length of the customer journey

Tracking & reporting the length of the customer journey

• Number of days in the journey before conversion.

Tracking & reporting touch points in the conversion funnel for individual customers

• Using segments to filter out converting users.

• Visitor-log for individual touch points of recently converted users.

Tracking & reporting touch points in the conversion funnel for individual customers

Tracking customers in the retention stage

Reporting on the customers entering the retention stage

Tracking returning customers with custom variables

• Custom Variables & Dimensions for further touch points in recognized customers’ journeys.

Tracking & reporting returning customer purchase history

• Using Piwik e-commerce log to report on individual customer post-sale touch points and purchase history

Thank you for your attention

@piwik.pro

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