¡ Intro¡ Piwik¡ An Alternative¡ Getting Started¡ Questions

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¡ Principal Consultant, Digital Analytics & Operations with The Encima Group, an independent consultancy

¡ Native Chicagoan§ BSBA - Finance, University of Illinois§ MBA - Marketing, Loyola University of Chicago

¡ Author of Tip of the Spear Blog, Adjunct Prof

¡ Viewthrough Measurement Consortium

¡ Co-founder, Streams Online Media Development, Lilypad

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¡ Open-source software (OSS) is computer software with its source code made available with a license in which the copyright holder provides the rights to study, change and distribute the software to anyone and for any purpose.

SOURCE: Wikipedia 4

Open Source Applications§ Linux§ MySQL§ R for Statistics§ Open Office§ Wikipedia§ Arduino§ Drupal§ Piwik

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¡ Piwik is an open analytics platform developed by a team of international programmers§ Initially released in 2007

¡ It is globally used by individuals, companies and governments ranking #7 with 2.1% share§ #2 in Germany & Switzerland with 16% share.

¡ Piwik is an alternative to Google Analytics and paid enterprise site analytics solutions

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¡ Free Web Analytics Platform¡ Based on PHP& MySQL¡ >1MM Web sites Globally¡ >50 Languages¡ >Share than Adobe, WebTrends and Coremetrics combined¡ New Releases Every Few Weeks

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Tracking API Database Analytics

API

Email reports

Piwik UI

Mobile App

PHP

JS

Python

Java

iOS Analytics Tracking Admin User

Two APIs: one is for Data Collection (Tracking) and the other is for Reporting (Analytics).

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¡ Behavioral Data is Valuable§ Used for Retargeting and Lookalike Modeling§ Whether Cookies or Machine Fingerprinting§ Multi-device Universal IDs

¡ Data Independence & Control§ Can be used for secure Intranet,

Extranet applications§ Opt-out capability

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Facet Piwik Google AnalyticsLicense Open Source Limited

Data Hosting Your Choice, Host Anywhere Google

Installation Easy Very Easy

Interface Simple, Web-based Simple, Web-based

Data Source Not Sample May Be Sampled

Reporting Speed Real-time, Depends on Server Not Real-time, Fast

Customizable Extensive Limited

Data Sharing Its Your Data Share with Google

Popularity Growing in US Ubiquitous

Log Data Full-access No Access

Historical Data Import GA N/A

Track Robots Yes No

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¡ Link to Bid Manager for Remarketing Lists

¡ Refusal to integrate S2S

¡ Pervasive: Tag Manager, AdWords, GDN

¡ Past History§ Search Not Provided§ WiFi Spying

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¡ Data Collection§ Event-level, Automatic (Download ,Outlinks)§ Campaign Tracking, SEO-friendly, Can Leverage UTM

¡ Reporting§ Adaptable Dashboard Widgets, Actual UV Trending§ Segments, User Opt-out, Page Speed Monitoring§ Real-time Reporting; Delivery via Mobile, Email

¡ Optional Modules available in MarketPlace§ Tracking opt-out functionality

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Pilot-testing Piwik alongside existing install in simple, an easy way to compare platforms.

1. Identify Web hosting service with MySQL and PHP2. Download Piwik file to a local machine3. Unpack archive on the local machine4. Login (FTP ok), create a subdirectory, e.g. "/piwik"5. Upload local folders and files to subdirectory6. Open in Web browser and begin configuring7. Like other platforms, tracking code added to pages

Initial installation took 10-20 minutes; adding Web sites as simple as creating an instance and then adding page tags

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¡ Finding good digital analysts is challenging

¡ Piwik is very visual and easy to learn

¡ Extensive information and documentation at Piwik.org

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What You Can Do…

¡ Use¡ Discuss¡ Suggest¡ Beta Test¡ Support - http://crowdfunding.piwik.org/¡ Create Modules¡ Develop Code

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¡ Scott Respa – Open Analytics Summit

¡ Maciej Zawadziński – Piwik.org

¡ Brett Mowry – Second Act Marketing

¡ Todd Kelsey - Consultant

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Contact: Domenico Tassone▪ dtassone@encimagroup.com

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