Current Status &

History of Social

Commerce

Mobile Commerce, Big Data

Agenda:Social Commerce*Definition *SubTopics *Stakeholders

*Statistics *Support *Trends

Knowledge and Reseach*Mobile Commerce-1 *The Cloud *Mobile

Commerce-2

Social Commerce-The overarching topic

A form of electronic commerce which uses social networks to

assist the buying or selling of products. This type of

commerce utilizes user ratings, referrals, online communities

& social advertising to facilitate online shopping”.

.

-Business Dictionary.com

(2015)

Social Commerce-The Overarching Topic

- Subset of E-Commerce (Liang & Turban, 2011)

- Breaks down traditional market barriers – geography

- Holds two specific functions (Curty & Zhang, 2011)

- Developing since the first SM Site BBS

Social Commerce-The overarching topic

Two Business Functions:

- Advertising / Transaction (Curty & Zhang, 2011)

- Market Research (Magnauld & Faulds (2009)

Social Commerce-Drivers and Issues

Social Drivers of SM:

- “See what’s out there” (Peterson & Merino, 2003)

- “Tell our story” (Heinonen, 2011)

Social Commerce-Drivers and Issues

Political/Legal Drivers of SC:

- Loopholes in GST – Unequal Retailer Rights

- Pressured by Increased NZ International Spending

.

-$1.3b in 2014 – NZ Herald (2015)

Social Commerce-Drivers and Issues

Technical Issues of SC:

- Mobile Friendly User Interfaces

- 57% site abandonment for slow site load-up speed

(Radware, 2015)

Mobile Commerce

• Purchase goods• Sell goods• Online

transactions• Internet

banking• Bill payment• Information

sharing

Stakeholders:

• Interlinked network of servers

• Minimize hardware• Quicker operations

Stakeholders

The Cloud

Agencies these are designed for

• M-commerce is gaining more popularity

• Shopping on your device

Statistics

Design Features & Back-end Processes

Essential Characteristics•On-demand self-service•Broad network access•Measured Service

Service Models•Cloud Software as a Service (SaaS)•Cloud Platform as a Service (PaaS)•Cloud Infrastructure as a Service (IaaS)

Deployment Models•Private cloud•Community cloud•Public cloud •Hybrid cloud

Design Features & Back-end Processes

Apps•GPS store finder•Click to Call•FiltersEasy Sharing•Easy share buttons•Available Keyboards•Links with social media

Functions•Swipe, Pinch, double-tap•Visibility

Critical Success Factors

The Cloud

Security

Privacy

Time

Trends / Future LandscapeThe Cloud:

Multi-Cloud Services

Diversity Security Privacy

Trends / Future LandscapeM Commerce:

Next 5 Years

Increase in Wearable Tech

Influence More Personalized

MarketingIncreased ‘Noise’

Trends / Future LandscapeM Commerce:

• Tablet use for POS system

Mobile CommerceCurrent State & Knowledge

Mobile Commerce

Definition:

**understood as a business model that allows a

consumer to complete all steps of a commercial

transaction using a mobile phone or personal

digital assistant.

-(OECD, 2007)

Self Reflection:

How many times have you used a

mobile device to buy something?

Importance:

79.1% of the Global Online Population

Accessed the Internet via mobile in

2014

(Statista, 2015)

Importance:

Mobile Web Adoption is Growing 8X

faster now than it did in the 1990s

and Early 2000s

(Sterling, 2008)

Importance:

91% of Mobile Internet Access is for

Social Activities, Versus just

79% on Desktops.

(Microsoft, 2011)

Development History:- 1997 SMS Coke Cola payments in Helsinki

- 2000 HMV & Amazon (+Others) develop M.C.

capabilities

- 2001 – Global transactions reach $2.4b

- 2006 - 100 New M.C. companies launched

monthly –UK

- 2007 onwards – Billing systems & mobile banking

Development Drivers:Social Drivers:

(Microsoft, 2012)

Development Drivers:Legal Drivers:

Development Drivers:Legal Drivers:

Development Drivers:Tech Drivers:

Framework:3 Modes of Mobile User Experience: (Google, 2012)

Urgent

Now

RepetitiveNow

Bored Now

Used to understand the behavioural aspects of consumers & uses of mobile commerce products.

Framework:3 Modes of Mobile User Experience: (Google, 2012)

Repetitive Now

•Seek Recurring Realtime Info for Ongoing Changes•ie. Sport Scores, Weather, Stock Exchange, Online Sales•Characteristics: Short Stay, Need Quick Load Speed, Accurate Info Paramount

Framework:3 Modes of Mobile User Experience: (Google, 2012)

Bored Now

•Seeking distraction through mobile device•Ie. On Buses, In Waiting Rooms, In lectures•Characteristics: Time filler content, Social Media, Emailing– engaged in personal pursuits.

Framework:3 Modes of Mobile User Experience: (Google, 2012)

Urgent Now

•Urgent information sought to address a time/location need•Ie. Online Banking, Movie Times, Bus Schedule etc.•Characteristics: ‘Snap Decisions’ due to pressures. Possibly; Impatient, Judgmental, Demanding

Framework:3 Modes of Mobile User Experience: (Google, 2012)

Repetitive Now• Seek Recurring Realtime Info for

Ongoing Changes

BoredNow

• Seeking distraction through mobile device

UrgentNow

• Urgent information sought to address a time/location need

Framework:3 Modes Key Takeaway:

How does your consumer intend to use

the service you are providing?

Framework:3 Modes Key Takeaway:

By matching their needs with an

appropriate solution, mobile commerce

can be an effective way to drive revenue.

Identify:Percieved Gaps: Virality

How can we

Create & Facilitate Viral Contentto boost mobile commerce efforts?

Identify:Potential Future Research:

Tablets & Phablet utilisation to offer a different

experience to that which can be had on

smartphones.

Identify:Potential Future Research:

Almost half a billion tablets will ship

in 2013 and 2014 alone. (Gartner, 2015)

Identify:Implications for Practitioners:

.

How can we stand out from the noise?.

What networks do we need to create?

Defining Social Commerce & The Cloud Social Commerce

“A type of electronic commerce that employs social media to promote online transactions”

The Cloud

“A type of computing that relies on sharing computing resources rather than having local servers or personal devices to handle applications”

How The Cloud Works

What is The Cloud?

Remote storage of data. A way to collaborate with a team no

matter where they are. Information sharing with anyone

around the world.

Sean R Fox, 2010. Service-oriented modelling framework (SOMF)

Social FactorsEconomic FactorsTechnological

Factors

Implications

2014 Cloud Computing Survey

Compliancy Security Privacy

The Future of Cloud

The Future of The Cloud Close Financials & Financial Bookkeeping Organise & Plan Manufacturing Recruiting & Training Prospecting & Marketing to Customers Shipping Inventory Tracking receipt to customers

Mobile Commerce

• Purchase goods• Sell goods• Online

transactions• Internet

banking• Bill payment• Information

sharing

History• 1997• Merita Bank

Importance• Bridges the gap • Increased

transactions

• 2008 9 million • 2014 increased by

101%

• 24/7• Mobile apps

Drivers

P

ES

T

L

• Avoid paying a lot• Taxes

• Demand for apps is increasing• Money leaving NZ

• Security

• Complex apps• 3G 4G

• Want it instantly• Cultural shift towards mobile activities

Mobile App Framework• Richer user

experience• Speed• Ease of use

• Cost• Updates

• Multi Platform use• Speed• Offline use

• Performance• Development

• Multi platform

• Rendering• Secure sotrage

• Why don’t they just develop hybrid apps and discard native and web apps altogether?

• What app development do major retail and social media use?

• Businesses moving from “brick and mortar” to “websites” and now to “apps”

• Stores with omni channel strategies will continue to thrive.

• Mobile will continue to grow in all directions.

Questions remaining

Potential future R&D

Future directions

• Social networks will serve as shopping platforms.

• https://youtu.be/0Uov24IWk-8