case study e-commerce: big star
TRANSCRIPT
Big Star belongs to the biggest Polish sales chains. Brick and mortar (B&M) sales network embraces over 260 stores located in Poland and in the world. The company products are very popular among Polish customers.
eCommerce challenges
eCommerce challengesThe brand has been selling products online since a few years. Intensive development led to the fact that there appeared the need to adopt more effective and advanced solutions. In the course of the pre-implementation analysis the most important tasks of the new eCommerce system were identified.
eCommerce challenges
eCommerce challenges
Preparation of network infrastructure in the cloud
Preparation of the new integration with ERP class system
Preparation of logistics processes that support transborder sales
Preparation of an online store based on the best responsive web design and user experience standards
Effective combination of online and offline sales
Creation of dedicated solutions of information exchange between the systems
OmniChannel
OmniChannel retailing in eCommerceWhen Big Star brand discovered the potential resulting from the combination of online sales with B&M sales and the change of clients' behaviour in the way of buying, it decided to become open to OmniChannel issues.
The works on OmniChannel solutions have been planned for the second stage of new system implementation.
OmniChannel
The system of product reservation in an online store, with the possibility of picking up the product in a brick and mortar store.
The possibility of checking online if the products are available at the closest B&M store.
They will concern:
“I’m sure that the line between offline and online points of sale will soon be
blurred out completely.”
Kamil Kordelas eCommerce Manager at Big Star
Integrations as the key to success in eCommerceSome part of the works related to the combination of different environments of information exchange.
Integrations
Dedicated integration with accounting and warehouse management programme Impuls 5 of MRP II class. The main goal of this integration is to support companies in managing their capital, team, production, document flow and relationship with the customers.
Dedicated integration with the Allegro Brand Zone. It enables advanced control over the product structure, comprehensive after-sales service as well as process automation.
Integrations
Following types of integrations can be distinguished:
Transborder salesBig Star has B&M stores in over a dozen countries in the world. A new online store is prepared for international sales. The store has the possibility of fixing prices for a given domain and a given language, the possibility of determining banner adverts and dynamic graphic elements for a given language version. In addition, the brand introduced the mechanisms for optimizing the costs of international shipment.
Transborder sales
eCommerce solutions related to salesThe solutions that support network sales have also been prepared and implemented in the new Big Star eCommerce system.
eCommerce solutions related to sales
eCommerce solutions related to sales
the module of personalizing badges on the brand products
the module of promotion creator that allows effective creation of sales promotion by store administrators according to the set of configurable parameters
abandoned carts module that makes it possible to send an information about uncompleted purchases to the customer
product recommendations presented when the customers go to the store cart (cross-selling)
a solution that makes it possible to create sales promotions that can be configured in any way
a module that facilitates promotion management, integrated with B&M stores
Among them we can find:
The power of cloud hosting
Big Star is a very popular brand. An online store must serve many people
and be prepared for fast and effective increase in server resources
in case of large promotional campaigns. To meet these challenges
i-systems has prepared a dedicated server infrastructure in the cloud,
called cloud hosting
Cloud hosting
Currently the Big Star online store is visited by several hundred thousand users every month. Cloud servers are a flexible and optimally organized environment for application operation and it allows scaling. Thanks to this solution the store can also increase the power of a given element of that environment when the application generates increased traffic.
In order to improve the performance of servers in the cloud all elements of system application, as database and WWW server, work on their own, dedicated virtual server.
Cloud hosting
The monitoring serviceThe whole BIG STAR eCommerce system is monitored 24/7. The aspects that are subject to monitoring include, among other things, database response time, www server response time, error occurrence or the percentage of resource use by particular virtual servers.
Cloud hosting
The monitoring service also allows diagnosing the cloud elements which can be optimised in terms of speed of website.
“We appreciate technological and business consultancy. One of our
expectations was to work with specialists who are not afraid to say
that our vision has deficiencies and at the same time are able to suggest more
beneficial solution instead of the old one. The i-systems team carries out all
the tasks imposed on it.”
Kamil Kordelas eCommerce Manager at Big Star
Design and implementation: contellio.com
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