Presenter: Ms Janey Lee

Culture & Language

Management

in China

DEFINITION OF CULTURE?

Culture is the characteristics of a particular group of people, defined by everything from

Language Religion/beliefs Customs Cuisine Social habits Attitude

Values Norms Etiquette History Arts Jewelry & clothing styles

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DOMINANT CULTURE IN CHINA

Confucianism Taoism Buddhism

Marxism-Leninism

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Mao’sthought

Deng’stheory

Ancient China

Urgency to strengthen

China

Western technologieslearning

Democracy & Science Capitalism system

1840 -1949

Contemporary China

INFLUENCE FROM WESTERN CULTURE

Encompasses various aspects nowadays in China:

Festivals Food Art Movie Music

Language Religion Education Technology Literature

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KEY CULTURAL DIFFERENCES BETWEENCHINESES AND WESTERNERS/AUSTRALIANS

a) Directness vs. Indirectnessb) Criticism and praisec) Hierarchyd) Law vs. ties of friendshipe) Face/Dignityf) Importance of literacyg) Taboo conversationsh) Value on moniesi) Gifts sendingj) Collectivism vs. individualismk) Education system … …

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THE REASON OF UNCILVILIZED CHINESE

China is considered as one of the four civilizationsin ancient times but why Chinese people are nowconsidered as un-civilized in the world?

Running the red light, not queuing up,spitting,talking loud in public are now consideredas Chinese “specialty” , why?

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SIMILARITIES BETWEEN CHINESESAND AUSTRALIANS

There are much more similarities between the Eastand the West than their differences, such as:

Love their children and families Desire a good job Like honest and kind people Like to have loyal and intelligent employees Enjoy comfortable environment Love for beauty Like delicious food… …

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LANGUAGE – WHAT IS IT?

Language is considered as thecarrier of a Culture, which includes:

Written Spoken Expressions Sign Actions Attitude

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LANGUAGE – WHAT IS IT?

Chinese Language has been developing over 5,000 years :

Verbal Language is regionalized as dialectsWritten is generally standardized as Chinese

Est 95% population understand Mandarin Est 30% population can’t speak MandarinEst 50% population speak Mandarin with an accent

There are over 80 dialects in China and 6 major ones:

Yue (Cantonese) est. 71million

Xiang est. 36million Min est. 60million

Hakka est. 34 million

Gan est. 31million Wu est. 77million

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IMPORTANCE OF GETTING THE RIGHTTRANSLATOR/INTERPRETER

Efficient Straight forward Information Localized Lessen stress Valuable feedbacks Accident management Opportunities seized Relationship building Decent impression

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WHAT MAKES A GOOD INTERPRETER

Not only able to speak two languages andhave a grasp of background knowledge;

but also can provide valuable feedback,accelerate and decelerate the process whennecessary

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HOW TO SUCCEED

Product Strategy Partner

Communications

THE DEVILS IN THE DETAIL

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POOR TRANSLATIONS

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POOR TRANSLATIONS

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POOR TRANSLATIONS

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POOR TRANSLATIONS

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SUCCESSFUL BRANDING TRANSLATIONS

Coca Cola可口可乐

IKEA宜家

Nike耐克

Channel香奈儿

Revlon露华浓

Master万事达

Benz奔驰

Carrefour家乐福

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WHAT MAKES A GOOD TRANSLATOR

Besides qualified written bilingual ability, the following are also required:

Right attitude Diligent Spirit of study Sense of Responsibility Not too critical with others’ translations

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INCLUDE BUT NOT LIMITED TO:

Victorian and Northern Territory Government

Austrade

Gadens Lawyers Law

Herbert Smith Freehills Law

Kreab Gavin Anderson PR

Aurizon Rail

Think Global Advisory

Isentia Media

FM Evolution IT

SGS Economics & Planning Pty Ltd City Design

Mister Mixer Wine and Alcohol

Perth Dev Sites Real Estate

Independence Australia Healthcare

Nexus Designs Design

Wattle Clinic Medical

Greenco Water Manufacture

National Australian Bank Financial

Buel Pty Ltd Mining

Our Clients

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NIHAO AT WORK

Bottom Left:

Greenco Water

presentation at Austrade

Bottom Right:

Food Expo, Victorian

Trade Mission

Top left:

Minister of Department

of Mines and Energy,

Willem Westra van

Holthe with NIHAO

interpreter

Top right:

Economist Tim Harcourt

Book Launch in China

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Meeting Interpretation

Document Translation

Chinese Market Research

Temp Personal Assistant

Contractors and Recruitment

Boutique China Tour Services

SERVICE SCOPEYour

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WHERE WE ARE

Shenyang

Dalian

Shenzhen Guangzhou

Changsha

Shanghai

Qingdao

Chongqing

NanjingChengdu .

Tianjin . Beijing

Haerbin

Wuhan

Kunming .

Hangzhou Xiamen

Xi’an .

Hong Kong

Broad network

Price competitive

Advanced servicing system

Qualified staff

Efficiency

Independent without hidden fees

Western and Chinese owned

Advantageous company

structure

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RECOMMENDATIONS

Hi Janey, I just wanted to let you know that all went well last night with the translator service and that Linda was very helpful - Patrick Stringer, Commissioner to Greater China and Mongolia, State Government of Victoria

Hi Janey and Terri, Thanks, we've met up with Jesse today- she's excellent. - Fiona Park, Director, Investment Attraction Department of Mines and Energy, NT Government

Everything is good, keep it up - Chuck Yang, Business Development Manager, Australian Embassy China, Australian Trade Commission (Austrade)

Hi Janey, We were very impressed with Jane and her interpreting skills. She did a great job and we were also pleased with how you worked with us to help set up the meetings. Thanks again and we will be recommending Nihao Global - Tom Parker, Director, Red Tape Consulting

Janey, I, and my clients, have no problems whatsoever with KangNan’s assistance last week! In fact, we thought she had a great attitude, and her bubbly personality and enthusiasm was greatly appreciated. So please convey our thanks to her. - Thanks Tim Lai - Dalu Venture Solutions

Hi Janey, Nasca was great. We just arrived back at the Hotel and I am more than grateful. –Justin Dowling, General Manager, Health Solutions of Independence Australia

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OFFICE LOCATIONS

CHINA

BEIJING

SHANGHAI

HONG KONG

AUSTRALIA

MELBOURNE

UNITED KINGDOM

LONDON

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