“ Cultural Attitude In International Business”

Name : Manisha Thapa MagarBBA 2 yearTilottama Campus

Content: INTRODUCTION CULTURE IN BUSINESS PROBLEM OF INTERNATIONAL BUSINESS ROLE OF CULTURAL ATTITUDE IN GLOBAL BUSINESS PRESERVATION OF CULTURAL ATTITUDE

Culture and Cultural attitude Culture is a set of attitudes, beliefs,

behaviors and customs. Beliefs about the role of business

and how business activities should be carried out fall into this understanding of culture, since business partners interact within their own cultural context

culture attitude differ from one country to another.

Culture in Business

Culture is a key component in business and has an impact on the strategic direction of business.

Culture influences management, decisions and all business functions from accounting to production.

You may now be thinking predominantly about national culture but this is only one aspect, business culture is its own unique dimension that includes getting off on the right foot, meetings, negotiation, formalities, social media use, internships and work placements and other elements

Business culture is related to behavior, ethics, etiquette and more. A business culture will encompass as organization's values, visions, working style, beliefs and habits.

INTERNATIONAL BUSINESS

International Business conducts

business transactions all over the world.

These transactions include the

transfer of goods, services,

technology, managerial

knowledge, and capital to other

countries.

International business involves

exports and imports.

An international business has many options for doing business, it includes1.Exporting goods and services.2.Giving license to produce goods in the host country.3.Starting a joint venture with a company.4.Opening a branch for producing & distributing goods in the host country.5.Providing managerial services to companies in the host country.

Problem of international businessLegal IssuesLanguage IssuesCultural BarriersSupervisory OversightPolitical Problems

Legal Issues

Language Issues

Cultural Barriers

Supervisory

Oversight

Political Problems

Understanding of cultural attitude in global business.

The list of fast-growing emerging markets goes on and on. The U.S. forecast is a meager 2.4 percent, comparable with most Western economies. The domestic companies that are likely to see incremental growth in the coming decades are those that are not only doing business internationally, but that are developing the strategic skill set to master doing business across cultures. Cross-cultural core competence is at the crux of today’s sustainable competitive advantage.

If one day you’re asked to manage a supply chain in Malaysia, the next day you’re managing your virtual team in China, and the next you’re optimizing your company’s call center in India, you know that it’s just not possible to be an expert in every culture or geography in which you do business. What is possible is developing the mindset of a globalist — or, in other words, mastering cross-cultural core competency.

If I tell you that when you engage in a sales call in the United States, the acceptable spatial proximity between you and your prospect is 2.5 feet, I have accomplished the equivalent of a fisherman giving you a fish. If I demonstrate to you, instead, how uncomfortable you feel when I say hello and proceed to shake your hand while standing 6 inches from your face, I have accomplished the equivalent of teaching you to fish. You now know that every culture has a specific, acceptable space proximity. By sheer observation, you have added this to your cross-cultural tool belt. The next time you get off the plane anywhere in the world, you will look around and observe how far apart people are standing, log that information somewhere in your busy brain, and proceed to your next meeting armed with information that will avoid instant discomfort and a potential disconnect that may jeopardize business with your international counterpart.

A Framework for Understanding

Culture has many definitions. My own definition is that culture is our collective experience as a society, and its impact on our reaction and decision-making relative to every-day facts and circumstances.

Why is cross-cultural competence critical to your professional future and the viability of your company? It’s omnipresent in every business interaction and strategic decision. According to a May 2006 Accenture study, optimizing this process through training can increase productivity by 30 percent. For example, if a company’s director of marketing embarks on a campaign demonstrating how speedy its service is, when the underlying cultural motivation of the international customer is almost completely focused on customer service, the value proposition consists of selling ice in the wintertime — there’s plenty of it, and it was never wanted to begin with.

It is not feasible to be an expert on all the world’s cultures. It is possible, however, to incorporate a cross-cultural framework that improves cross-cultural understanding and interactions

Preservation of cultural attitude

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