Cultivation Theory

Austin Lee

What is it?Cultivation Theory is a social theory

that examines the long term effects of television.

“Hey Patrick, Do you watch tv?”

“Yes……!!”

THEN YOU USE IT!!

WOO HOO!

Researchers believe that the more time people spend “living” in the television world, the more likely they are the believe that social reality is what is portrayed on tv.

OH NO!!!‘So what…?’

“Society’s views can be affected by other issues”

“You didn’t analyze the positive effects.”

“That’s too simplistic, Dog!”

“I feel the audience is too passive….”

Criticism

But what happens when violence-related

content of mass media makes viewers believe that the world is more

dangerous than it actually is?

“Ma’am, I’m sorry, but I believe you have……

MEAN WORLD SYNDROME!”