cu tomized if de tination guide arrive on urowing · crowdfunding platform kick-start new wa to ack...
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8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
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Cutomized IF Detination Guide Arrive onurowing23 Augut, 2016 in ntertainment Written Jordan Yerman
The ArrivalGuide ervice, which i delivered through PXCom on 71 urowing aircraft, enale paengerto dicover activitie and point of interet that will make their arrival moother and their journe moreexciting. Image via PXCom
APX Inight: PXCom ha partnered with ArrivalGuide to offercutomized detination content acro urowing’ YOD IF tem. Themultimedia experience allow paenger to reearch hundred ofdetination, while airline and IF provider gain deeper inight into theneed and want of traveler.
On Augut 1t, paenger on the urowing flight from Cologne to Palma de Mallorca were thefirt to experience ArrivalGuide – a new feature in the airline’ YOD IF tem, including uniquedetination guide along with the muic, movie, and game alread on offer.
The ArrivalGuide ervice, which i delivered through PXCom on 71 urowing aircraft,enale paenger to dicover activitie and point of interet that will make their arrivalmoother and their journe more exciting. From accommodation and hopping to ar and
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8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
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nightlife, ArrivalGuide provide ueful travel information in everal different language — utcreating a eamle paenger experience require heav lifting ehind the cene. “A for anairline project, it’ a long path,” aid PXCom cofounder and CO Cril Jean. “For thi pecificproject, it took u nearl one ear.”
“We offer DMO the unmatched opportunit tohowcae their detination to million of traveleron a dail ai.” — Magnu Aideorn,ArrivalGuide
The ArrivalGuide multimedia experience cover nearl 600 detination, introducing paengerto over 48,000 point of interet. Tourim companie from acro urowing’ flight map arepromoting their activitie directl through ArrivalGuide. “Traveler can now acce uefulinformation on oard in different language, plan their trip and tart pre-ooking,” aArrivalGuide CO Magnu Aideorn. “DMO [detination marketing organization] pla theimportant role here a the can promote their detination directl to paenger on oardthroughout ArrivalGuide network. We offer DMO the unmatched opportunit to howcae theirdetination to million of traveler on a dail ai.” Participating companie can place coupondirectl into the guide, making direct cutomer contact a reeze.
“PD-aed entertainment enhance paengertracking efore, during and after the flight,conequentl leveraging digital advertiingopportunitie.” — Cril Jean, PXCom
Paenger aren’t the onl one enefitting from ArrivalGuide: Jean ee huge opportunit forairline, IF provider and DMO, not onl in epoke content ut in the wirele IF (W-IF) andring-our-own-device (YOD) trend a well. “PD-aed entertainment enhance paengertracking efore, during and after the flight, conequentl leveraging digital advertiingopportunitie,” aid Jean. “We have developed an ad-erver for IF which enale ver precietargeting (language, operating tem, origin, detination, gender and age).”
ArrivalGuide i a prime example of an edutainment IF offering that enefit all involved. It givepaenger an excue to put off holida plan to eond the lat minute, or jut explore a citefore landing, and it give marketer an opportunit to learn aout and engage with cutomerthrough a medium that’ onl increaing in popularit.
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8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
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Jordan Yerman
Jordan juggle deadline acro variou time zone a he write aouttravel, culture, entertainment, and technolog.
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8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
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8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
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8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
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8/24/2016 Customized IFE Destination Guides Arrive on Eurowings
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