csr-trends in india
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TRANSCRIPT
CSR in India Trends & Challenges
Stockholm
December 9th ,2010
Overview
• India
• Responsible business in the Indian context
• Variances in approach and in focus
• Trends
The non linear walk of the Indian Elephant…!!
Ground Realities for CSR
• Inequity and Poverty a driver for CSR
• Business challenged by Inadequate Infrastructure
• Reactive; not Proactive CSR
• Good Legislation but Poor Implementation
• Corruption
• Variance in governance
• CSR not trickled down to SME sector
To complete the Puzzle…
Global Issues
Community Development Ethics hand
Corporate Governance
Social Impact Assessment
Health and Safety
Employee Engagement
Variance in Approach - Size and Ownership
• MNC’s - Driven by global standards
• SME’s – Work under pressure of global markets for compliance
• Corporate – Sometimes pushed by FI’s/Global Markets – Focus on stakeholder engagement and business linked CSR
• PSU’s – Mandatory allocation of 2-5% of profits – Progressed from donations towards work in core business
areas
Variance in Approach – Industry Sectors
• IT: Employee engagement
• Transport: Environment & climate
change
• Manufacturing: Environment & labor
• Extractive Sector: Environment & communities
• Service Sector: Raising human development index
Emerging Trends in Responsible Business
• Regular discussions on ‘Responsible Business’ in business forums
• CSR embedded in organisational structure
• Demand for measuring and reporting
• Incorporating best global practices
• Proactive government – Guidelines & directives
• Media participation
• Partnerships between government, corporate & civil society
• CSR & Sustainability are becoming criteria for performance
evaluation for public sector companies
Opportunities for business
• The stage is set in India for taking CSR to next level
• Openness in Indian Companies to understand CSR
• State’s unfulfilled roles - opportunity for in nation building and inclusive development
• Be an active part of Emerging India
• Appropriate CSR leading to reputation building
Points to ponder..
• What do we incorporate into Indian operations from our global best practices to raise the bar?
• Who are the major stakeholders to engage with in India?
• What will we need to do to increase our reputation in India?
Tack