csi phoenix october 2012 newsletter

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Programs Special Events Education Newsletter Table of Contents President’s Message. . . . . . . 2 Construct 2012 . . . . . . . . . . . 3 AIA Calendar . . . . . . . . . . . . . 3 Sheldon Wolfe . . . . . . . . . . 4-5 AZ Builders Exchange . . . . 6-7 Member Profile . . . . . . . . . . . 8 Code Corner . . . . . . . . . . . . . 8 The Reference Library . . . 9-11 Paint Quality Institute . . . . 12 Phoenix Brick Yard . . . . . . . 13 New Ad Rates . . . . . . . . . 14-18 Key Contacts . . . . . . . . . . . . 19 OCTOBER MONTHLY MEETING Phoenix Brick Yard Hosts the CSI Monthly Meeting October 4, 2012 Presentation: Insulation Strategies in Masonry Walls Architects are putting more and more emphasis on well-insulated walls. The new International Energy Code for Conservation now requires a con- tinuous layer of insulation in the wall assembly. This layer of rigid insula- tion, typically installed in the air cavity, can complicate installation of the air barrier and the masonry ties. This seminar will present several workable detail options and will teach you how to build them right. The class will also help you weigh your insu- lation options…for efficiency, for water repellency, for fire rating and for cost. AIA Course # RMMI2012x004 HSW/SD credit Speaker Diane Travis, LEED AP Technical Director Rocky Mountain Masonry Institute Time 11:30 am - Networking / Table Tops Provided by Arizona Masonry Guild 12:00 pm - Lunch, Meeting, Program 1:00 pm - Table Tops Where Doubletree Suites by Hilton 320 N 44th St Phoenix, AZ 85008 REGISTER FOR THE OCTOBER MEETING Phone (602) 258-7499 Email [email protected] Online http://tinyurl.com/96ldogc Thank You Special Guests

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Page 1: CSI Phoenix October 2012 Newsletter

Programs Special EventsEducation Newsletter

Table of Contents

President’s Message. . . . . . . 2

Construct 2012 . . . . . . . . . . . 3

AIA Calendar . . . . . . . . . . . . . 3

Sheldon Wolfe . . . . . . . . . . 4-5

AZ Builders Exchange . . . . 6-7

Member Profile . . . . . . . . . . . 8

Code Corner . . . . . . . . . . . . . 8

The Reference Library . . . 9-11

Paint Quality Institute . . . . 12

Phoenix Brick Yard . . . . . . . 13

New Ad Rates . . . . . . . . . 14-18

Key Contacts . . . . . . . . . . . . 19

OCTOBER MONTHLY MEETING

Phoenix Brick Yard Hoststhe CSI Monthly Meeting

October 4, 2012

Presentation: Insulation Strategies in Masonry WallsArchitects are putting more and more emphasis on well-insulated walls.The new International Energy Code for Conservation now requires a con-tinuous layer of insulation in the wall assembly. This layer of rigid insula-tion, typically installed in the air cavity, can complicate installation of theair barrier and the masonry ties.

This seminar will present several workable detail options and will teachyou how to build them right. The class will also help you weigh your insu-lation options…for efficiency, for water repellency, for fire rating and forcost.

AIA Course # RMMI2012x004 HSW/SD credit

SpeakerDiane Travis, LEED APTechnical DirectorRocky Mountain Masonry Institute

Time11:30 am - Networking / Table Tops Provided by Arizona Masonry Guild12:00 pm - Lunch, Meeting, Program1:00 pm - Table Tops

WhereDoubletree Suites by Hilton320 N 44th StPhoenix, AZ 85008

REGISTER FOR THE OCTOBER MEETINGPhone

(602) 258-7499Email

[email protected]

http://tinyurl.com/96ldogc

Thank YouSpecial Guests

Page 2: CSI Phoenix October 2012 Newsletter

By: Angie France, CSI, CDT

The Phoenix Chapter truly enjoyed hosting theconvention this past week. It was a pleasure meetingpeople from across the country on the tours to DIRTT,Arcosanti and Taliesin West. I know many membersenjoyed hitting the lanes at our Lucky Strike Bowlingevent! I would personally like to extend a heartfeltappreciation to the Phoenix Chapter Members thatmade up the CONSTRUCT 2012 Committee. Theirhard work made the chapter event a great success,as well as the 125 volunteers we had participatethroughout the week. I had the pleasure of taking partin a long standing CSI tradition- the passing of thePanic Whistle. The whistle was passed to JimChristian, CSI, CDT, President-elect of the Nashville,Tennessee chapter. Nashville will be the host to the57th Annual Convention, September 2013.

Looking ahead to next month we have a fantasticprogram scheduled for October 4, 2012. We arehosting a Joint meeting with the Arizona MasonryGuild and Phoenix Brickyard . Our Guest speaker isDiane Travis, LEED AP, RMMI Technical Directorwho will be speaking on Insulation Strategies inMasonry Walls.

Diane’s background as a teacherand an architect prepared her wellfor her role as masonry industryadvisor, troubleshooter, and lec-turer. In addition to fielding nearly 2,500 technical calls each year from design professionalsand contractors, Diane conducts the Institute’s outreach services, including: masonry designpresentations to architects; informal job site consultations; reviews of conceptual and detaildrawings; and development of periodic literature and case studies. Diane received herMasters degree in Architecture from the University of Illinois at Chicago, 1985. In 1989, shebecame a registered architect in Illinois. Prior to her arrival at RMMI, Diane was a projectdesigner with Denver’s Daniel, Mann, Johnson & Mendenhall. Before that, she spent fouryears with the local firm of Klipp Colussy Jenks DuBois as a job captain on such notable

masonry projects as the Denver Central Library. Diane can be reached at 303-893-3838 or [email protected]

CSI also plans to celebrate “SPECtember” in September with events and messaging focused on the importanceof understanding specifications and specifying. The goal of this promotion is to remind the constructioncommunity that specifications play an important role in delivering projects on time and on budget, that specifyingis an important skill, and that all the construction teams are affected by the specifications.

As part of this promotion, each of CSI’s Practice Groups will talk about specifications as they relate the group’smain topic. CSI will also offer a free copy of MasterFormat 2012 to new members who join in September.

PRESIDENT’S MESSAGE

Have you registered for the October Meeting?http://tinyurl.com/96ldogc

OREmail: [email protected]

Page 3: CSI Phoenix October 2012 Newsletter

AIA ARIZONA OCTOBER CALENDAR

October 3—Member Communications MeetingOctober 4—Phoenix Metro Affiliates meetingOctober 11—Phoenix Metro Board of DirectorsOctober 13— +2030 Professional SeriesOctober 17—Membership DevelopmentOctober 18—VDC Committee—AIA Phoenix MetroOctober 25—AIA Phoenix Associates—October MeetingOctober 26—COTE

www.AIA-Arizona.org

Focus on ColorIn addition to having more types of brick to offer our clients (thin brick,veneers, more textures, more sizes, more shapes) Phoenix Brick Yardalso has more colors of brick to offer. Pavers come in a wide variety ofcolors too!

More design options

More accenting colors for architectural details

New paving colors for outdoor environments

Phoenix BrickYard has theexpertise to

match existingbrick colorsand textures

Contact ustoday to

discuss the bestways to use

SUSTAINABLEbrick in yournext project!

The coolness of Autumn Ash

The heat of Sunset Red

The tradition of Mount Vernon

The industrial feel of Pebble Grey

The variety is just as great for paving brick!

Academy Flint Iron Oxide

1814 S 7th Ave Phoenix, AZ 85007 (602) 258-7158www.PhoenixBrick.com [email protected]

A full report will be in the November 1st issue. Click on the link below for some preview photos.

http://tinyurl.com/97hz4kq

CONSTRUCT 2012

Page 4: CSI Phoenix October 2012 Newsletter

Are Specifiers Weak in Faith?Sheldon Wolfe, RA, FCSI, CCS, CCCA, CSC

Because of a CSI Specifiers Practice Group discussion in a couple of weeks, I'm moving this subject forward;we'll get back to changes in contract documents later.

About a hundred years ago, when AIA produced the document that eventually would become the familiar A201,much more work was done in the field. Reference standards had yet to be developed, and industryorganizations did not yet offer the industry standards that are common today. And, because the architectwas in control of the project, specifications were required to tell the contractor all that had to be done.

Since then, a lot has changed. We now have countless codes, industry standards, and references standards,which, together, set minimum requirements for just about everything. Much more work is fabricated off site, incontrolled factory conditions, making today's materials and products far more reliable and consistent than theywere a century ago. We often hear about the great quality of bygone days, and there is some truth to that, butthe reality is that today's work is generally superior.

All of these things suggest specifications should be shorter, and I believe that to be true. However, specificationsare longer than ever, and seem to grow with each new version. The main reason is redundancy, a result of thespecifier's lack of faith in the documents we use.

Let's start with the conditions of the contract, specifically the AIA documents, probably the most commonly used.Other general conditions are used, but they often are similar to those published by AIA.

Read what is said about the responsibilities of the architect and of the contractor. In essence, the architect isresponsible for showing what the building should look like, and what materials should be used where, and thecontractor is responsible for pretty much everything else. Note there is nothing that requires the architect to tellthe contractor, or manufacturer, or installer how to do their jobs. In fact, it states "The contractor shall be solelyresponsible for and have control over construction means, methods, techniques, sequences, and proceduresand for coordinating all portions of the Work…"

This makes sense; the contractor knows more about how to run a job, the manufacturers know more about theirproducts, and the installers know more about their work than the architect can possibly understand. So why dospecifications delve sodeeply into these mat-ters? Why do they tell thecontractor how toschedule, how to install,and how to coordinate?

There are good reasonsfor some of this. Forexample, it may be thatpart of a project has to bedone first, to allow theowner to move from onearea to another, butbeyond that, it is thecontractor's job to figureout what gets done when.

In addition to the condi-tions of the contract, we have Division 01, which, properly used, can eliminate many of the requirementscommonly found in specifications.

SHELDON WOLFE

Page 5: CSI Phoenix October 2012 Newsletter

In Division 01, we specify those things that apply toeverything: selection of materials, storage, handling,installation, following manufacturers' instructions,

compliance with standards, acceptance of conditions, andso on.

With just those basic requirements, we're well on the wayto reducing the length of specifications. It requires faith,but it is logical, defensible, and enforceable. The basicrule is, if it's in the conditions or Division 01, take it out ofthe section. Think of it as "specification by exception."Rely on the documents, and all you need to worry about ishow what you want differs from the standards or themanufacturers' instructions.

Part 1: Use "related work" as intended, a way to help thereader find something that normally would be expected inthis section but is not.

Part 2: Remove substitution requirements. If you havespecific products in mind, state what they are. If you'reopen to competitive products, specify theperformance. Don't specify those things that are not es-sential, and may not be the same for all products.

Part 3: Unless you know more about installation than themanufacturer and the installer, there isn't much to say,except for quality control requirements.

Know your reference standards. If you specify insulation as ASTM C578, Type IV, there is no need to go on andspecify the thermal resistance, compressive strength, water absorption, or vapor permeance. On the other hand,if the standard you are using has options, be sure to indicate which are required.

When you specify more than necessary, you enter into the "means and methods" area, and, in so doing, youassume the contractor's responsibility. If something goes wrong, the contractor can say, "I did what I was told"and you're on the hook.

With faith in the documents, it should be possible to specify almost anything in half a page (at least forarchitectural products, though I suspect mechanical and electrical specifications also can be reduced). Usingroofing as an example, if I state the wind loads, the required fire-resistive rating, the type ofmembrane, applicable standards, requiredoptions, warranty, and field quality controlrequirements, what else do I have to say?The manufacturer's instructions cover all therelated materials, and how it gets installed.Here's where the exception part comes in; ifthe manufacturer's standard flashing height isfour inches, but I want eight, I say that.The result? Easy to write, easy to bid, easy toenforce.

© 2012, Sheldon Wolfe, RA, FCSI, CCS, CCCA, CSCFollow me at http://swconstructivethoughts.blogspot.com/, http://swspecificthoughts.blogspot.com/,http://twitter.com/swolfearch

Page 6: CSI Phoenix October 2012 Newsletter

Original Source: Arizona RepublicThis article was shared by Arizona Builder’s Exchange

“We’ve got 47 cottage industries right here in Chandler just as a result of Intel,” Mayor JayTibshraeny says with a great deal of pride.

For many, the term “cottage industry” brings pictures of a couple of guys in the garagebuilding prototypes or a part-time mom-based business building equity while the kids nap.That’s not Chandler’s picture of a cottage industry. Picture the shimmering white tanksand towers along Loop 101 just north of Loop 202—Air Products, that’s a Chandlercottage industry.

Picture the combined 50K SF of Chandler and ASU Innovation Centers or the new AKOengineering design offices. Those are Chandler cottage industries. Bioscience, technologyand secure mobile are just some of the business categories directly connected to Intel. “Six businesses on thePrice Corridor,” says the Mayor, “opened solely for the purpose of delivering services to Intel.”

Economic Growth Surrounds IntelChandler’s largest employer kicked off last week with an announcement of its latest development: a 285K SF,$300M research and development center on the West Chandler campus. Construction is still ongoing for the$5.2B Fab42 facility. Chandler and Intel officials will not confirm, but sources tell AZBEX there are reportsfloating about an Ocotillo Campus administrative complex or mirror-imaged Fab42-2 to start sometime afterIntel’s DX-1 facility is completed in Hillsboro, Ore. in 2013. Economic conditions will dictate actual start dates.

“Six businesses on the Price Corridor opened solely for the purpose of delivering services to Intel.” Mayor JayTibshraeny Chandler says Intel spins off three to four additional Valley jobs for each employee it hires.

“We’re looking ahead to a solid future for our citizens,” explained Mayor Tibshraeny. “We can see our ultimatebuildout, and we know that once it gets close, we need to focus on infill and redevelopment. Our vision is to putin place a solid economic development base.”

The person charged with that responsibility, Economic Development Director Christine Mackay, is one of themost respected leaders in the field in Arizona. Booked in meetings from the moment she walks in the door at the

new Chandler city hall until late inthe day, Mackay juggles downtowndevelopment opportunities, businessretention and business recruitment.

Chandler Innovation CenterGrows New Businesses“We’re really proud of the InnovationCenter,” she says. “We’ve got anumber of companies in theregrowing and developing, and it’s timefor us to come up with some‘teenager space.’” With a 24 to 36month timeline for businessincubation, Mackay is looking for atransition to help businesses moveout from the city-supported offices atthe center and into the normalbusiness world.

ROCK SOLID VISION FOR CHANDLERECONOMIC DEVELOPMENT

Mayor JayTibshraeny

Page 7: CSI Phoenix October 2012 Newsletter

YOUR AD COULD BE HERE…….

Contact Pamela Bir at [email protected] to start advertising today.

“Our incubating businesses find themselves surprised at the costs of running an office,”she explains. “We provide the basic support—copiers, conference rooms, technologicalinfrastructure. Once they outgrow incubation, they are responsible for those costs andthere’s a degree of sticker shock when a business is in between the Innovation Centerand profitability.”

“Incubating businesses ready to grow out of the incubator find sticker shock with the costof setting up their own offices.” Christine Mackay

“We call these the ‘teenagers,’ and we’re evolving the concept of transitional space forgrowth. We’re seeing some of our major business developers stepping into this concept,”echoes the mayor. “Several major business centers in the Price Corridor have indicated an interest in providingsupport for fledgling businesses coming out of the incubator.” Chandler Freeway Crossing, Red Rock BusinessCenter, Allred’s Park Place, and Mark IV Capital are among those who have stepped into this unique market.

“We need to have places for these businesses to grow because incubated businesses already have roots in thecommunity and should not need to move elsewhere for expansion,” says Mackay.

Combined with Chandler’s Innovation Center, ASU extended its Polytechnic campus into its Chandler College ofTechnology and Innovation as an engineering and technology-based education and research center. Locateddowntown, 249 E. Chicago St., between Chandler Blvd. and Frye Rd., the center scored another coup with theinclusion of the new TechShop workshop chain developing a site inside the facility.

This is the first of a three part series from an August 15th conversation between AZBEX publisher Rebekah Morris and SeniorCorrespondent Eric Jay Toll with Mayor Tibshraeny and Economic Development Director Christine Mackay in the Mayor’s conferenceroom at Chandler City Hall. Part 2 publishes on August 24th, Part 3 on August 28th, focusing on Chandler’s Downtown Core, and then astudy of individual properties in downtown Chandler, both city-owned and those controlled by private entities.

Christine Mackay

AZBEX is proud to partner with CSI in providing the informationabove.

For more on any of the following topics, contact us today! Projects in the Planning/Development, Bidding, and Awarded States

AZBEX.com (480) 709-4190 [email protected]

Tammy Stevens | Architectural Specialist, Editorial (AZ,NM) CSI, AIA AF | Phone: 602-896-0867 Fax 602-862-9940 cell: 480-747-2769

Contributed by:

Page 8: CSI Phoenix October 2012 Newsletter

PUBLICATION DEADLINE

Publication deadline for the November 2012 issueof the Phoenix Chapter Newsletter is

October 15, 2012.

Articles and items of interest should besubmitted to Laurie Pretzman [email protected]

We welcome member articles, ideasand suggestions.

Original articles are great! But if you are nota writer, we will reprint articles from your

company, your industry organizations or yourtrade magazines. It’s a win/win for everyone.

Educate your prospects and clients.

CODE CORNER

Construction Documents RevisitedBy: Ronald L. Geren, AIA, CSI, CCS, CCCA, SCIP

The topic of construction documents was addressed in a previous article of The Code Corner1. However, themessage of that article was the broad subject of construction documents by building code definition and did notbroach methods of how to actually communicate code-related information in the documents. This article and acompanion article in RLGA’s Keynotes2 series will expand on the previous Code Corner article by introducingmethods to better communicate building code compliance within the drawings and specifications.

Click on the link to read the full article: http://tinyurl.com/8rlk24j

Clarice Nielsen is currently the Territory Manager for Coronado Stone in Arizona. She hasbeen with Coronado Stone for three years in Arizona, calling on architects, production andcustom builders, masonry contractors, and homeowners. Clarice works very closely with ourexclusive distributor in Arizona, Arizona Stone and Architectural Products, helping theirseven outside sales representatives sell the Coronado Stone line.

Read Clariece’s full profile. http://www.csiphoenix.org/MemberProfiles/ClariceNielsen.aspx

CSI PHOENIX MEMBER PROFILES—CLARICE NIELSEN

Page 9: CSI Phoenix October 2012 Newsletter

1

©1988 The Reference Library, LLC. All rights reserved.

OCTOBER 2012

OCTOBER 03 Trulite, Cathy Finney, 702-280-4526 1 AIA LU “Specifying Glazing Systems for Performance and Sustainability” This program course includes a comprehensive review of glazing fenestration products and provides the participant a basic understanding of the difference between storefront and curtain wall systems. The program will examine building codes, testing standards and performance attributes of each system, enabling the design professional to select the appropriate product or products for their project.

OCTOBER 10 NO LUNCH AIA WMR Tradeshow on October 11 Loews Ventana Canyon Resort Tucson, AZ 12:00-6:00 – please take a drive to Tucson and join us for the afternoon.

OCTOBER 17 DalTile, Maija Johnson, 602-321-3936 1 AIA LU (HSW) “Natural Stone – Marble Institute of America” The objective of this seminar is to provide an understanding of the origin and geological classification of natural stones and how the natural characteristics, benefits and limitations, can influence the choice of a particular stone for a specific use. Participants will learn how stone is quarried, sized, and then finished on the surface to create visual appeal and technical enhancement. Industry standards and testing data, as well as the related industry associations will be discussed. The participants should be able to apply this knowledge to write better specifications that achieve their design goals for a project.

OCTOBER 24 HB Fuller Construction Products, TEC, Steve Besendorfer, 480-283-3729 1 AIA LU (HSW) “Floor Covering Installation Issue” Fast track construction schedules and “greener” products are placing challenges on successful installation of many types of floor covering. This presentation identifies the challenges and addresses the means to prevent installation failures and dealing with moisture in concrete slabs.

OCTOBER 31 Moen, Scott Landis, 602-501-0584 1 AIA LU with HSW, .1 CEU IDCEC credit (Welfare), .1 CEU NKBA credit “Universal Design – Creating a User-Friendly Environment for Everyone”

• Define Universal Design and apply the benefits to your projects • Identify and specify key products and applications that support Universal Design • Highlight targets and examples for delivering Universal Design in the kitchen and bath • Incorporate Universal Design into your business model.

PLEASE MAKE RESERVATIONS FOR THE FOLLOWING SEMINARS: Phoenix o 10/03 Trulite O Call and remind me at

o 10/17 DalTile O Call and remind me at

o 10/24 TEC O Call and remind me at

o 10/31 MOEN O Call and remind me at

NAME(S) PHONE

COMPANY EMAIL

Page 10: CSI Phoenix October 2012 Newsletter

2

©1988 The Reference Library, LLC. All rights reserved.

OCTOBER 2012

OCTOBER 25 Custom Building Products, Dale Roberts 1 AIA LU “Code Changes for Air Barriers and Wall Assemblies”

1. Review the changes made to the ICC-AC11 and ICC-AC36

2. We’ll discuss the drainage in wall assemblies 3. We’ll cover air barriers in commercial and

residential buildings 4. What are the latest techniques to solve

drainage and air barrier issues?

PLEASE MAKE RESERVATIONS FOR THE FOLLOWING SEMINARS: Tempe o 10/25 Custom Building

Products O Call and remind me at

NAME(S)

COMPANY PHONE

RSVP TO THE REFERENCE LIBRARY – Fax 602-297-6613 Phone 602-258-7499 Email [email protected] or [email protected]

Page 11: CSI Phoenix October 2012 Newsletter

3

©1988 The Reference Library, LLC. All rights reserved.

OCTOBER 2012

OCTOBER 18, MAGNUM Companies, Greg Brockman, 602-272-3600 1 AIA LU “Trends in Architectural Metalwork” We will explore a variety of projects featuring sustainable designs, misnomers in metal work and the how to's of bringing value to a project. Illustrations in photographs and physical samples depicting the steps in creating award winning projects, most of which are located here in the valley. The "Trends" presentation is an interactive one with questions (and explanations) along the way to ensure clarity.  Objectives:  

• Demonstrate value in sustainable designs  • Unveil the mysteries behind Cor‐ten steel  • Provide insight to what drives construction prices up, and down  • Shade that doubles as artwork, and vice versa  

PLEASE MAKE RESERVATIONS FOR THE FOLLOWING SEMINARS: Scottsdale o 10/18 MAGNUM Architectural o Call and remind me at

NAME(S)

COMPANY PHONE

RSVP TO THE REFERENCE LIBRARY – Fax 602-297-6613 Phone 602-258-7499 Email [email protected] or [email protected]

Page 12: CSI Phoenix October 2012 Newsletter

WHAT CAN WE LEARN ABOUT PAINT COLOR FROM“PRETTIEST PAINTED PLACES IN AMERICA”

Originally published by Paint Quality InstituteSubmitted by Tim Garver, CSI, CDT, LEED AP, Dunn Edwards

The Paint Quality Institute periodically searches for the prettiest painted communities in America. By looking atthe towns and neighborhoods that have won top honors in its "Prettiest Painted Places in America"competitions, we can all learn a lot about exterior paint color selection.

The winning communities are often very different from each other. Past winners have come from every part ofthe country, and they've run the gamut from historical towns to sparkling new, planned communities.

They do, however, have one thing in common: All of the communities take great pride in their appearance.Some go so far as to specify or regulate the exterior color palette.

Whether exterior paint colorsare specified or not, virtuallyall of the past "winners" havebeen awash in color. Home-owners and business ownersin most of the placesembraced color as adecorative medium. Theyknew intuitively that colorfulpainted exteriors added curbappeal and helped make theircommunities special.

Perhaps there are tips we can take from these communities to make our own homes a "prettiest painted place".A common characteristic of homes and buildings in the winning places was the way they made the most of theirarchitecture. In many cases, different surfaces and architectural elements were painted in different colors tomake the details stand out.

The use of multiple colors was commonplace. Color schemes often employed not just two or three colors, butfour, five, and more. The complex palettes gave texture to the architecture and celebrated the details.

There was also fearlessness about paint color, which might be expected in the beachfront towns. But eveninland, understated color schemes were frequently punched up with a bold accent color or two.

What can we learn from these beautiful places? That color is a powerful way to enhance the appearance of anystructure. We have to paint for maintenance purposes anyway, so why not create something special with ourcolor scheme?

The next time you plan to paint the exterior of your home or business, take a long, hard look at the exterior. Arethere ways to highlight its interesting architectural elements? What if you used four paint colors instead of justtwo or three? How else can paint color help embellish the exterior? These are some of the questions you shouldask yourself.

And, don't be overwhelmed by the many paint colors available today. You don't have to go it alone when creat-ing an exterior color scheme. Check out the literature at your local paint store and you'll find beautiful color-coordinated palettes that can serve as guides. Some paint companies even have color "visualizers" that let yousee how different color schemes would look on your home or business.

By the way, after a 12-year hiatus, the Paint Quality Institute is in the process of conducting another competitionto find the "Prettiest Painted Places in America" right now. You can follow the search on blog.paintquality.com,where you'll see which communities are in the running... and, in October, which are chosen as the country's 12most beautiful painted places!

Page 13: CSI Phoenix October 2012 Newsletter

Phoenix Brick Yard AnnualOpenHouseOctober 5, 2012

SpeakerDiane Travis, LEEDAP

Technical DirectorRocky Mountain Masonry Institute

Quality Assurance on the Job SiteThere are rules and regulations governing installation of masonry materials (ACI530.1, ASTM C-90 and C-216). This seminar tells you what to include in your contractdocuments and what to look for during a site visit so that the masonry is installedcorrectly.

AIACourse # RMMI2012x019HSW credit11:00 am Check In, Table Tops, Demos11:30 am Lunch and Speaker12:30 pm Table Tops, Demos

Location RegisterPhoenix Brick Yard Online: http://tinyurl.com/9vcbfoj1814 S 7th Ave. Phone: 602-258-7158Phoenix, AZ 85007 Email: [email protected]

Thank youManufacturersSummit BrickEndicott BrickMutual Materials

Thank you Special Guests

Page 14: CSI Phoenix October 2012 Newsletter

Your Computer Lady

www.YourComputerLady.com (480) 929-0335 [email protected]

3 Months

6 Months

12 Months

Top of Page banner (any page) 650 X 100 pixels; jpg, tif, png or gif format $50 $90 $160

Sidebar ads 200 x 200 pixels; jpg, tif, png or gif format $35 $60 $112

Digital image of business card or ad of

similar size

300 x 175 pixels; jpg, tif, png or gif format $25 $40 $80

Advertising Rates CSI Phoenix Chapter Email, Newsletter and Web Site

The Rules

• Ads are sold for 3, 6 or 12 months. • Payments are in advance via credit card or check. Payment must be received by 15th of each month

prior to publication. • You must provide your own artwork and/or copy. (If you need assistance, Your Computer Lady can

assist you at their regular service rates.) • Artwork and/or copy must be received by the 15th of the month prior to publication.

Prices Quoted are for Tier 2 Positions. Tier 1 Ads are an additional 10%.

Email Sponsor 3

Months

6 Months

12 Months

Top of page banner ad There is only one Tier 1 ad available. The stated price is Tier 1.

$55 $100 $180

Right sidebar ad The top 2 sidebar ads are Tier 1. All following ads are Tier 2.

$30 $50 $80

Member Profile 3

Months

6 Months

12 Months

Profile page 50-500 words, 2-4 graphics, 2-6 links, social media links $55 $100 $180

All members are listed on the first page in alpha order. Members with profiles are highlighted and linked to their custom page.

Product Advertisement (Newsletter) 3

Months

6 Months

12 Months

¼ page $45 $80 $120

½ page $85 $160 $240

Full page $125 $240 $480

Product Advertisement (Web site)

Page 15: CSI Phoenix October 2012 Newsletter

Your Computer Lady

www.YourComputerLady.com (480) 929-0335 [email protected]

Help Wanted (Newsletter and Announcements page only)

Up to 75 word description; can be run anonymously Free

Press Releases (Newsletter and Announcements page only)

Press Release format 1-2 page announcements re personnel changes, project

awards or completions, industry recognition, etc. Not

product announcements.

Free

Table Tops

Limited to 3 per meeting. Fee includes 1 meal for a guest. 5 minute presentation at the beginning of the meeting. One 6’ skirted table. No electricity. Handouts on dining tables are optional. Raffle prizes are optional.

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The Deals!

• Select 2 ads and get a 10% discount.

• Select 3 ads and get a 15% discount.

Ad Positions Tier 1 ads are in positions “above the fold” or on the pages that get the most traffic. Tier 2 ads are “below the fold” or pages with less traffic.

Publication Tier 1 Ads Tier 2 Ads

Monthly Email Top Banner 3rd

and following sidebar ads

Top 2 sidebar ads

Newsletter Front page, President’s Message All other pages

Web Site Home Page, President’s page, Events

Calendar

How to Join CSI, Member Roster, Announcements,

Newsletter, Codes Articles, Classified Ads, Technical

Resources

10% of Ad Profits are Rebated to the Phoenix Chapter

Page 16: CSI Phoenix October 2012 Newsletter

Your Computer Lady

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Ad Examples

Page 17: CSI Phoenix October 2012 Newsletter

Advertising Agreement

Your Computer Lady

(480) 929-0335 www.YourComputerLady.com [email protected]

Company Name:

Address:

City: State: Zip:

Business Phone: Fax:

Web Address:

Primary Contact Information

Name:

Title:

Phone: Cell:

Email:

Payments may be made by check or by credit card. If you wish to use a credit card, Your Computer Lady will send you a Payment Request via PayPal. All payments must be received by Your Computer Lady by the 15th of the month prior to publication.

The Deals!

• If you pay the entire ad amount up front, you get 1 month extra for your ad. • Select 2 ads and get a 10% discount.

• Select 3 ads and get a 15% discount. • Non-members pay 5% over the member rate.

The Rules • Ads are sold for 3, 6 or 12 months. • Payments are made monthly via PayPal for credit card or by check. Payment must be

received by 15th of each month prior to publication. • You must provide your own artwork and/or copy. (If you need assistance, Your

Computer Lady can assist you at their regular service rates.)

• Artwork and/or copy must be received by the 15th of the month prior to publication.

Page 18: CSI Phoenix October 2012 Newsletter

Advertising Agreement

Your Computer Lady

(480) 929-0335 www.YourComputerLady.com [email protected]

Type of Ad:

Email Sponsor Top Banner Sidebar Member Profile Product (Newsletter) 1/4 1/2 Full

Product (Web site) Top Banner Sidebar Business Card Ad Table Top

Length of Ad: Ad Start Date: Ad End Date:

3 months 6 months 12 months _________ ________

Table Top Date(s) ____________

Tier:

Tier 1 Tier 2

Order Summary

Total Ad(s) Amount: $

Plus Tier 1 10% Markup $

Less Multi-Ad Discount $

Total Ad(s) Fee $

Monthly Credit Card Amount

$

All advertisements are accepted and published by the publisher on the representation that the signer of this agreement is properly authorized to publish the contents. It is understood that, in the consideration of the publication of advertisements, the advertiser will indemnify and save the publisher harmless from and against any claims or suits for libel, violation of right of privacy, plagiarism, copyright infringement, liability for use of classified materials, and any other claims based on the contents or subject matter of such advertisements. No conditions other than those set forth in this agreement shall be binding on the publisher unless specifically agreed to in writing by the publisher.

All prices, rates, specs, and/or any content of the CSI Phoenix Chapter newsletter and/or web site are subject to change without notice.

Name:

Title:

Date:

Page 19: CSI Phoenix October 2012 Newsletter

PresidentAngie FranceSherwin [email protected]

President ElectBrian [email protected]

1st Vice PresidentT.J. ValdezThe Twenty-One Tech [email protected]

2nd Vice PresidentEduardo [email protected]

SecretaryMark YarishThe Orcutt Winslow [email protected]

TreasurerTeri HandTnemec/Southwest Coating [email protected]

Director 2012-2014Jim Daniels Jeff CoxAtas International, Inc. HKS, Inc.480-558-7210 [email protected] [email protected]

Director 2011-2013John Campbell Bobbi Jo HuskeyArchitect Soprema, Inc.480-399-1805 [email protected] [email protected]

Past PresidentSteve SmithHDR, [email protected]

OFFICERS 2012-2013

COMMITTEE CHAIRS 2012-2013Education and CertificationJill AndersonThe Reference [email protected]

TechnicalT.J.ValdezThe Twenty-One Tech [email protected]

MembershipBobbi Jo HuskeySoprema,[email protected]

Imagination CubeKen MartinekArcadia, [email protected]

Academic ProgramsBrian CurtisBC Studio [email protected]

AwardsJim BandleInPro [email protected]

Media CommunicationsCarlos MurrietaSSPW Architects [email protected]

Fundraising & Golf TournamentDavid Spice, CSI, LEED APDAS [email protected]

ProgramsSteve SmithHDR,[email protected]

CallingLouise RehseThe Reference [email protected]