csc2021 mediakit en4 · • link placement in cs china’s efocus” e-newsletters in addition,...

MEDIAPACK2021

www.compoundsemiconductorchina.net

introductionThe use of compound semiconductor devices contin-ues to grow in applications in several different markets. Obviously, 5G communications and new energy vehicles will continue to be an area with high growth prospects. Mini-LED and Micro-LED display applications are also another market with very good development opportunities. In addition to these mature applications, the use of compound semicon-ductor devices is also developing in several new markets, including rail transit, power transmission and distribution systems, and unmanned driving technolo-gy, among others.

At the same time, the compound semiconductor industry, itself, is undergoing tremendous changes. Scientific research continues to develop new com-pound semiconductor materials and applications, such as alpha gallium oxide, boron nitride, and diamond. The industry has also improved specialized tools for designing compound semiconductor devices, and various manufacturing technologies also continue to develop.

China has already played an important role in the compound semiconductor industry, and the Chinese government will give greater support to this industry in its "14th Five-Year Plan". In the next five years, China plans to invest nearly one trillion yuan (US$150 billion) in the development of wide-bandgap com-pound semiconductor projects. However, China still has to rely on importing most of its semiconductor manufacturing equipment and materials from foreign suppliers. According to SEMI estimates, the growth rate of China's semiconductor industry leads the world and is higher than the global growth rate. The global semiconductor equipment market is expected to have grown by about 10-13% in 2020, and it is

expected to reach a new high in 2021. The global semiconductor materials market is expected to have grown steadily and slightly in 2020 and will reach $55 billion in 2021. As the world's second largest semicon-ductor material market in 2020, China will maintain this market position in 2021.

The Chinese version of Compound Semiconductor magazine was founded in 2005. It provides in-depth analysis and timely information reports on the global compound semiconductor industry for professional readers in China, expanding readers' focus and global vision. Compound Semiconductor China magazine publishes both print and digital editions in simplified Chinese, delivered to more than 10,000 readers, and gave more gifts in major industrial activities across the country.

The main content of Compound Semiconductor China magazine and its website and e-newsletters is select-ed from Compound Semiconductor, the most respect-ed and authoritative English magazine in its field. Articles written by professional reporters from Com-pound Semiconductor magazine (all of whom come from industry and research backgrounds) and techni-cal topics written by industry-leading companies have been widely praised by the industry. Compound Semiconductor China editorial is carefully selected and complemented with local stories by a Chinese editorial team to better meet the needs of the Chinese local market.

For compound semiconductor companies that want to enter the Chinese market and obtain profit returns, Compound Semiconductor China is the most influen-tial platform and professional media option available in the market.

editorial calendar2021


In addition to specific subjects, each issue of CS China will carry news, features and research from the full spectrum of the compound semiconductor industry. Contents are provided by Compound Semiconductor’s expert journalists and compli-mented by contributed articles and features from respected companies in the community. A regular dedicated section is also provided by IHS IMS Research, the leading independent supplier of market research and consultancy to the global electronics industry.

CS China is published in Simplified Chinese and all contents are edited and translated by experienced editors and experts in the field.

eFocus schedule

Cover Story

Tech Features

Column

Special Supplements

Bonus Distribution

Booking: Apr 9Editorial: Mar 26

Issue date: Apr 23Materials: Apr 16

Booking: Jun 11Editorial: May 28

Issue date: Jun 25Materials: Jun 18

APR / MAY

SiC module package

Micro-LED

GaN power electronics technology

5G applications

SNEC International PV Power Expo, May

Booking: Feb 5Editorial: Jan 29

Issue date: Feb 26Materials: Feb 19

FEB / MAR

GaN microwave devices

SiC power electronics

SiC substrate Compound Semiconductor Market

Semicon China Shanghai, Mar 17-19Laser World of Photonics China, Shanghai, Mar 17-19

JUN / JUL

Gallium oxide device

Deep UV LED

SiC epitaxy

Wide Band Gap Semiconductor Industry

Guangdong Int’l Lighting Fair, Jun

Cover Story

Tech Features

Column

Special Supplements

Bonus Distribution

OCT / NOV

Integrated package

AlN material

GaAs device

Data center applications

China Solid-State Lighting, Nov

Booking: Aug 13Editorial: Jul 30

Issue date: Aug 27Materials: Aug 20

Booking: Oct 15Editorial: Sep 25

Issue date: Oct 29Materials: Oct 22

Booking: Dec 10Editorial: Dec 2

Issue date: Dec 23Materials: Dec 17

AUG / SEP

InP Optoelectronics

VCSEL laser

SiC process

Electric vehicle applications

Semicon Taiwan, Sept CIOE, Sep, ShenzhenEDICON China, Sep, Beijing

DateJan 12Feb 02Mar 09Apr 13May 13Jun 08

ThemeGaN microwave devicesSiC power electronic devicesSiC module package5G applicationsGallium oxide deviceDeep UV LED

DateJul 13Aug 10Sep 14Oct 12Nov 09Dec 14

ThemeInP OptoelectronicsVCSEL laserAlN materialGaAs devicePhotonic integrationSiC bipolar device

DEC / JAN

Visible light communication

Photonic integrated

SiC bipolar device

Rail transit application

Compound Semiconductor China Edition is the primary information source for professionals working with compound semiconductormaterials and devices. Each issue is distributed for 13,472 copies (6,973 print and 6,499 digital) to qualified individuals in China.

circulation


Job Functions print mag

digital mag

print mag

digital mag

Semiconductor process / process developmentEpitaxialCompany managementScience / engineering / technology managementPerformance / testMaterialResearch and DevelopmentFinancial / market analysisApplication / design / process / equipment engineeringDevice or circuit designAcademic researchersPackagePurchaseReliability / quality controlOthers

Total

33.79.07.06.85.65.04.94.64.24.03.83.52.92.62.5

100%

33.39.17.36.75.75.04.94.84.04.03.73.42.92.62.6

100%

Company Types

Breakdown by Region

Semiconductor foundries or fabsSystem / component manufacturer using a compound semiconductor deviceSemiconductor devices or materials companyEpitaxial wafer / substrate suppliersAcademic / Government semiconductor research institutionsThe collaborative semiconductor research centerInvestment firm or market research / analysisNo factory chip suppliers / developersOthers

Total

25.312.211.59.48.86.82.31.821.9

100.0

25.312.511.69.38.76.82.21.822

100.0

print mag

digital mag

East ChinaSouth ChinaNorth ChinaCentral ChinaSouthWest ChinaNorthwest ChinaNortheast ChinaHong Kong Area

Total

43.832.711.73.33.12.22.21.0

100.0

43.732.311.93.43.12.32.31.0

100.0

Space Unit (4 Color)

Online BannerOnline Banner

eFocus

eFocus

RMB £ € US$

1x 6x 1x 6x 1x 6x 1x 6x

Full Page 23100 20780 1880 1690 2310 2080 3080 2770

2/3 Page H/V 19730 17780 1600 1450 1970 1780 2630 2370

1/2 Page Island 19730 17780 1600 1450 1970 1780 2630 2370

1/2 Page H/V 18150 16350 1480 1330 1820 1640 2420 2180

1/3 Page H/V 13280 11930 1080 970 1330 1190 1770 1590

RMB £ € US$

Cover II 33000 2685 3300 4400

Cover III 26400 2150 2640 3520

Cover IV 34650 2820 3470 4620

Page One 33000 2685 3300 4400

Facing Table of Content 27750 2260 2780 3700

Other specified positions + 10%

Position Ad Size (pixels) Price/ Month

RMB £ € US$

Leader Board 728 x 90 10500 860 1050 1400

Home Page Banner 468 x 60 6680 550 670 890

Home Page Skyscraper

100 x 400 9150 750 920 1220

Button Banner 180 x 300 9150 750 920 1220

Mid Size Banner 215 x 150 3980 330 400 530

Position Ad Size (pixels)

Price/ Month

RMB £ € US$

Leader Board 728 x 90 10500 860 1050 1400

eNewsletter Banner Top 468 x 60 6680 550 670 890

eNewsletter Banner Middle 468 x 60 6000 400 600 800

eNewsletter Banner Bottom 468 x 60 4500 300 450 600

Position Ad Size (pixels)

Price/ Month

RMB US$

Welcome Banner 215 x 150

One week

Two week

Four week

One week

Two week

Four week

3750 6750 13500 500 900 1800

*File format: JPEG(1) Duration of display: 15 sec. or closed by browser(2) “Welcome banner” appears one time per day, per browser

All banner spaces allow 2 rotations

Site wide leaderboard

Home PageSkyscraper

Home page banner

Mid SizeBanner

Mid SizeBanner

Mid SizeBanner

Butto nBanner

Leader Board

eNewsletter Banner Top

eNewsletter Banner Middle

eNewsletter Banner Bottom

eNewsletter Banner Middle


advertisingrate

VideoThe Power of Video Marketing

• An effective way to convey your message in a memorable way

• Stand out in the crowd – create that WOW factor• Helps to convey complex information more clearly by

demonstrating your solution • Drive traffic to your corporate videos or product

demonstration videos

Your Video is promoted through multiple channels, including • Promotion in the CS China’s homepage News” section• Promotion in CS China’s website's Featured Video” section • A dedicated email broadcast promoting your video

Cost1x ¥ 10500 $ 1405 £ 1095 € 1,275

White PaperDeliver your company’s technical expertise to a targeted audience of thousands of design engineers looking for solutions to design and development challenges. Position your company as a thought leader and innovator and generate high quality leads for your sales team.

Your White Paper is promoted through multiple channels for the first two months, including

• Promotion in the bimonthly print advertisement with company logo

• Link placement on the HOMEPAGE of the Website during the first month

• Link placement in CS China’s eFocus” E-Newsletters

In addition, your White Paper is archived in the White Papers section of the Website permanently with all sales leads captured and delivered to you via email.

Cost6x

49500660051606000

12x9007512010938010900

¥$£€

1x11250150011701360

4x37500500039004530

content marketing programs

WebinarGenerate qualified leads.Webinars are a turnkey, cost-effective way to deliver technical product information to a large, geographically diverse audience of highly qualified design engineers and engineering manager sales prospects. A custom webinar provides great branding opportunities for your company.

Sponsorship includes• Sponsor’s executives’ participation on the panel • Event promotion on CS China’s website• Event promotion in email newsletters• Event promotion in Compound Semiconductor China • Attendee names and demographics• Sponsor’s slides and message• Sponsor’s logo on all webinar promotion materials:

Banner ads, Email invitations and Registration Page • Numerous email blasts to CS China’s database

Benefits include• Excellent lead generation• Full contact information provided on all registrants For potential direct follow-up contact with attendees• Ability to add qualifying questions to the registration form• Available for on demand”viewing, providing long-term lead-generation • Q&A session provides market insight and audience interaction

Cost¥ 35100 $ 4685 £ 3655 € 4260¥ 24600 $ 3280 £ 2560 € 2980View on demand

Live

Welcome AdsWelcome ads (also known as Cover ads or Roadblock ads) are full-page ads that appear on top of the page when arriving at a URL. This unit captures the user’s browser for display of the ad and then redirects/closes after a set time (about 10 seconds) or click through, so they have to be viewed. They are programmed to appear only once a day to each user.

Banner sizes: 800x450 or 960x540 pixels

Formats: gif, animated gif, jpg

File Size: 40k or less

Most third-party Ad tags can be accommodated but require testing prior to deployment.

Cost¥ 3780 $ 505 £ 395 € 460¥ 7240 $ 955 £ 745 € 870¥ 13580 $ 1810 £ 1410 € 1645

1 week2 week4 week

content marketing programs

wechat

Marketing isn't about technology, it's about people. Technology is only interesting, from a marketing perspective, when it connects people with other people more effectively.

Nevertheless imagine a market (China) with no access to Facebook, Instagram, or Twitter. And imagine that more than half of those people are using one online social service to chat and share with friends, read news, play games, track their vfitness goals, make voice and video calls, shop online, and even pay for lunch. That's WeChat.

Because WeChat is so deeply embedded in peo-ple’s lives, companies—even technical compa-nies—use WeChat as a way of gaining a foothold in the Chinese market.

CS China's WeChat channel has already opened the door for you to effectively reach a self-defined audience of CS China followers who are interest-ed in receiving the latest technology information from CS, CS China, and CS China Conference and Webinar.

Within our WeChat environment you can• Deliver messages to customers promoting tech articles, new product launch information• Use the site as a recruitment tool• Deliver banner-like ads to be used as page breaks between articles sent by WeChat• Set up customized WeChat programs.

Consult us for your wechat programs.

WeChat


销售人员 Sales Offices

Asia ( 亚洲 )

Hong Kong ( 香港 )Adonis Mak ( 麦协林 ), [email protected]: 852-28386298

China ( 中国 )

Shenzhen ( 深圳 )Konney Lu ( 卢扬霖 ), [email protected]: 86 755 2598 8573

Shanghai ( 上海 )Hatter Yao ( 姚丽莹 ), [email protected] Li ( 李歆 ), [email protected] Li ( 李承珍 ), [email protected]: 86 21 6251 1200

Beijing ( 北京 )Cecily Bian ( 边团芳 ), [email protected]: 86-13552621310

Wuhan ( 武汉 )Sky Chen ( 陈燕 ) , [email protected]: 86-13723739991 / 86-27-5923 3884/1564 Eva Liu ( 刘婷 ) , [email protected]: 86 138 8603 3073Grace Zhu ( 朱婉婷 ), [email protected]: 86 159 1532 6267

Administration

HK Office ( 香港办公室 )ACT International ( 雅时国际商讯 ) Unit B, 13/F, Por Yen Building,No. 478 Castle Peak Road,Cheung Sha Wan,Kowloon, Hong Kong Tel: 852-28386298

Publisher ( 社长 ) - ChinaAdonis Mak ( 麦协林 ), [email protected]

Editor in Chief ( 中国版编辑 )Min Lu ( 陆敏 ), [email protected]

Sales Director ( 销售总监 )Sky Chen ( 陈燕 ) , skyc@@actintl.com.hk

Marketing Director ( 市场推广总监 )Lisa Cheng ( 程丽娜 ) , [email protected]

UK Office(英国办公室) Angel Business Communications Ltd.6 Bow Court,Fletchworth Gate, Burnsall Road, Coventry, CV56SP, UKTel: +44 (0)1923 690200

Publisher (English edition)Jackie Cannon, [email protected] +44 (0) 1923 690205

Marketing Manager (English edition) Adam Richardson, [email protected]+44 (0) 2476 718970

Taiwan, Singapore, Malaysia( 台湾，新加坡，马来西亚 )Adonis Mak ( 麦协林 ), [email protected]: 852 2838 6298

US ( 美国 )Janice Jenkins, [email protected] Tel: 724-929-3550Tom Brun, [email protected] Tel: 724-539-2404

Europe ( 欧洲 )Shehzad Munshi, [email protected]: +44 (0)1923 690215Jackie Cannon, [email protected] Tel: +44 (0) 1923 690205

出血尺寸(Bleed)

裁切尺寸(Trim)

有效面积Live Area(Non-Bleed)

跨版 Spread Page

426mm x 303mm

420mm x 297mm 210mm x 297mm

216mm x 303mm

400mm x 277mm

整版Full Page

86mm x 250mm 178mm x 123mm 123mm x 193mm 56mm x 250mm 178mm x 83mm

190mm x 277mm 113mm x 183mm

1/2 版岛形1/2 Page Island

46mm x240mm

1/3 版纵向1/3 Page Vertical

76mm x 240mm


178mm x 62mm

168mm x 52mm


168mm x 113mm

1/2 版横向1/2 Page Horizontal

86mm x 122mm

76mm x 112mm



168mm x 73mm

Send your booking orders & ad materials by email, courier or FTP upload. Pauli Mak (Ad Service Manager), [email protected], Tel: 852 2838 6298

mechanicalspecifications

administration & sales offices

csc2021 mediakit en4 · • link placement in cs china’s efocus” e-newsletters in addition,...

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