csc retail

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    In

    troduction

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    AbouttheScheme

    100,0

    00C

    SCsinRuralIndia-10,0

    00inUrbanIndia

    OneCSC

    toserviceaclusterof6villages6,0

    0,0

    00villages

    networked

    CSCsena

    bledwithappropriateITInfrastructureandConnectivity

    Schemetobeimplemented

    inaPPPFramework

    Focuson

    RuralEntreprene

    urship&MarketM

    echanisms

    CSCstob

    epositionedastheretailextensionoutletsinruralIndia

    NoCapita

    lSubsidybutGuaranteedRevenueSupport

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    TheSCA

    Ownerof

    theCSCbusiness

    SelectedbyStateGovernm

    entsthroughacompetitivebidding

    process

    Selection

    basedonlevelof

    revenuesupport

    bid

    Invests,operatesandmanagestheCSCsin

    designatedlocations

    Obligated

    toprovideG2Cs

    ervices-otherse

    rvicesoptional

    Allowedtoco-brandtheCS

    Csalongwiththe

    State

    GuaranteedRevenueSupp

    ortpayablefor4

    years@p

    erCSC

    /per

    month

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    RoleofIL&FS

    FacilitateStateGovernmen

    tstorollouttheC

    SCsintheirlocations

    SupporttheSCAin:

    Pre-selectionPhase

    Develo

    pingState-wisebusinessplans

    SupportintheRFPBiddin

    gprocess

    Post-selectionPhase

    StatefacilitationforG2Cs

    ervices

    EnablingB2Cpartnerships

    Recom

    mendingappropriatetechnologyandc

    onnectivityoptions

    Capacitybuildingsolutions

    ResourceMobilizationsup

    port

    Strateg

    icinputsandsupportduringtheCSCrollout

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    TheS

    ervicesG2C

    GovernmentServicesG2C

    LandRecords

    Birth/D

    eathCertificates

    Grieva

    nces

    Formdownloadsandsubmissions

    Billpa

    ymentswater,electricity,

    telecom,etc.

    Licens

    es,permits,subs

    idies

    PropertyTaxandRegis

    tration

    Buspass,

    Railwayticke

    ts,

    Passport,etc.

    Business

    toBusinessB2B/G2B

    Marke

    tResearch

    RuralBPOServices(DataCollection,Da

    taDigitalization,etc.)

    Advertising,

    BrandingandPromotions

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    TheServicesB2CandB2B

    Business

    toConsumerServices-B2C

    ITservices(Printing,Sc

    anning,

    DTP,websurfing,etc.)

    Agri-businessservices(consulting,

    testin

    g,procurement,e

    tc.)

    BankingandFinancialServices(Loans,Deposits,

    SHGs,etc.)

    Teleco

    mServices(PCO

    ,newconnection

    s,mobilephonesales)

    Comm

    ercialServices(M

    atrimonial,Astro

    logy,Bio-data,etc.)

    RetailS

    ales&Referrals(FMCG,

    Consum

    erGoods,Vehicles,etc.)

    Educa

    tionServices(ITTraining,

    English

    Speaking,etc.)

    Health

    (Tele-medicine,OTCmedicines,etc.)

    eCommerce(Onlineshopping,

    Trading,etc.)

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    Cu

    rrentStatus

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    CurrentStatusoftheCSCRollo

    ut(AsonJune8,2007)

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    ThePeekintotheCS

    CPilot:Baram

    ati,Maharas

    htra

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    RetailAc

    tivitiesatthe

    CSCs

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    RetailAc

    tivitiesatthe

    CSCs

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    RetailAc

    tivitiesatthe

    CSCs

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    PR,B

    randing,Mark

    etResearchandPromotions

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    IncomePote

    ntialforB2CServices

    MobilePhoneSales:

    6-8%commissionsRs.

    150-600persale

    5phon

    essoldthrough2

    CSCsinlast2-1/2

    months

    Agri-procu

    rement

    Rs.500pertonascomm

    issionsforPomegranateProcurement

    Procurementundertaken

    for50tons,butdealcouldnotbefin

    alized

    dueto

    paymentissues.N

    extdealinpipelin

    eforGrapes.

    Banking

    Rs.100-500commission

    onvalueofloansreferred

    Rs.22

    lacsworthofloan

    sdisbursedinlast4monthsthrough

    1CSC

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    IncomePote

    ntialforB2CServices

    10400

    4kgsa

    day

    X

    200

    women

    X

    Rs.

    0.5

    0

    SCA

    1560

    4kgsa

    day

    X15

    Womenper

    kios

    kXRs.

    1.0

    0

    CSC

    Operator

    1300

    4kgsa

    day

    X

    Rs.1

    2.5

    0

    Women

    Ro

    llers

    Earningsperm

    onth(INR)

    Earningsperday

    StakeHolders

    EarningsfortheCommunity

    StatusFie

    ld:

    1.

    Atotalof180womenrollersactive

    2.

    Averageincome-Rs.850perrollerpermonth

    3.

    KioskaveragerevenueRs.400

    4.

    Highestrevenueearnedbyakio

    skRs.

    1400

    5.

    HighestrevenueearnedbyRollerRs.1600

    RuralB

    PO

    Myiladuthuraikiosksare

    successfullyimplementingtheruralBPO

    modelforITCsAgarbattidivision

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    BankLoans

    inKatewadi,B

    aramati

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    OpportunitiesforRetailBu

    sinesses

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    E

    xtendingthe

    BusinessSupplyChain

    Suchanaccesspointcandriv

    etremendoussynergiesforlarger

    etail

    businessesinthefollowingareas:

    Identifying

    customers

    Dissemina

    tingbrandrelated

    knowledgethrou

    ghPRactivities

    Trainingandcapacitybuildingactivities

    e-Commer

    ce

    SupplyChainfacilitation

    Onlinetrac

    kingandmonitoring

    BrandBuildingandAdvertis

    ing

    Target-driv

    enretailsalesan

    ddistribution

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    Optionsfo

    rRetailBusin

    esses

    ServiceProvidertoCSC

    Useth

    eCSCsasapartoftheirBusiness

    SupplyChain

    ServiceC

    enterAgency

    OwntheChannelandu

    sethesameforintegratingvarious

    businessesthattargetruralmarkets

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    Option1:

    AsServicePr

    ovider

    PartnerwithexistingSCAs

    inlocationsofinterest

    IntegrateCSCsinexistingsupplychainmod

    el

    Developa

    nagri-businessa

    ndimplementatio

    nplanfortheCS

    Csin

    associatio

    nwiththeSCAs

    Settargetsforachievementanddelivery

    Undertakeextensionandprocurementactivities

    Developa

    ppropriatemonitoringandtracking

    mechanisms

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    ProsandCons

    Lowinves

    tmentmodel

    NodealingswithState

    Optionto

    pickandchooselocations

    LimitedholdontheSCAas

    wellasCSC

    Exclusivitymaynotbeguaranteed

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    Option2:AsSCA

    MakeaStatewisebusinessplan

    Bidthroug

    hacompetitiveS

    tateselectionpro

    cess

    IdentifyCSClocations

    Selectandtrainkioskoperators

    Setupthe

    connectivityinfrastructure

    Setuptec

    hnologyarchitecturelikesever,ba

    ck-endcallcenter,etc.

    SetupcenterswithITinfrastructure

    SetupSe

    rvicePartnerships

    Setupac

    entralizedPortala

    ndmonitoringm

    echanisms

    Undertakekioskbrandinga

    ndlaunch

    TotalInvestment

    ofRs.3

    .5-5.0crs

    per

    district

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    ProsandCons

    Guaranteedexclusivityforallbusinessactivities

    CanbeusedforProcurementaswellasRet

    aildistribution

    Accessto

    Stateconnectivityatsubsidizedra

    tes

    Guaranteedfootfallstothe

    CSCduetoG2C

    services

    HighInvestments

    Stateco-o

    rdinationessential

    Focuson

    G2Cservicesma

    ndatory