csc retail
TRANSCRIPT
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In
troduction
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AbouttheScheme
100,0
00C
SCsinRuralIndia-10,0
00inUrbanIndia
OneCSC
toserviceaclusterof6villages6,0
0,0
00villages
networked
CSCsena
bledwithappropriateITInfrastructureandConnectivity
Schemetobeimplemented
inaPPPFramework
Focuson
RuralEntreprene
urship&MarketM
echanisms
CSCstob
epositionedastheretailextensionoutletsinruralIndia
NoCapita
lSubsidybutGuaranteedRevenueSupport
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TheSCA
Ownerof
theCSCbusiness
SelectedbyStateGovernm
entsthroughacompetitivebidding
process
Selection
basedonlevelof
revenuesupport
bid
Invests,operatesandmanagestheCSCsin
designatedlocations
Obligated
toprovideG2Cs
ervices-otherse
rvicesoptional
Allowedtoco-brandtheCS
Csalongwiththe
State
GuaranteedRevenueSupp
ortpayablefor4
years@p
erCSC
/per
month
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RoleofIL&FS
FacilitateStateGovernmen
tstorollouttheC
SCsintheirlocations
SupporttheSCAin:
Pre-selectionPhase
Develo
pingState-wisebusinessplans
SupportintheRFPBiddin
gprocess
Post-selectionPhase
StatefacilitationforG2Cs
ervices
EnablingB2Cpartnerships
Recom
mendingappropriatetechnologyandc
onnectivityoptions
Capacitybuildingsolutions
ResourceMobilizationsup
port
Strateg
icinputsandsupportduringtheCSCrollout
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TheS
ervicesG2C
GovernmentServicesG2C
LandRecords
Birth/D
eathCertificates
Grieva
nces
Formdownloadsandsubmissions
Billpa
ymentswater,electricity,
telecom,etc.
Licens
es,permits,subs
idies
PropertyTaxandRegis
tration
Buspass,
Railwayticke
ts,
Passport,etc.
Business
toBusinessB2B/G2B
Marke
tResearch
RuralBPOServices(DataCollection,Da
taDigitalization,etc.)
Advertising,
BrandingandPromotions
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TheServicesB2CandB2B
Business
toConsumerServices-B2C
ITservices(Printing,Sc
anning,
DTP,websurfing,etc.)
Agri-businessservices(consulting,
testin
g,procurement,e
tc.)
BankingandFinancialServices(Loans,Deposits,
SHGs,etc.)
Teleco
mServices(PCO
,newconnection
s,mobilephonesales)
Comm
ercialServices(M
atrimonial,Astro
logy,Bio-data,etc.)
RetailS
ales&Referrals(FMCG,
Consum
erGoods,Vehicles,etc.)
Educa
tionServices(ITTraining,
English
Speaking,etc.)
Health
(Tele-medicine,OTCmedicines,etc.)
eCommerce(Onlineshopping,
Trading,etc.)
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Cu
rrentStatus
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CurrentStatusoftheCSCRollo
ut(AsonJune8,2007)
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ThePeekintotheCS
CPilot:Baram
ati,Maharas
htra
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RetailAc
tivitiesatthe
CSCs
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RetailAc
tivitiesatthe
CSCs
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RetailAc
tivitiesatthe
CSCs
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PR,B
randing,Mark
etResearchandPromotions
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IncomePote
ntialforB2CServices
MobilePhoneSales:
6-8%commissionsRs.
150-600persale
5phon
essoldthrough2
CSCsinlast2-1/2
months
Agri-procu
rement
Rs.500pertonascomm
issionsforPomegranateProcurement
Procurementundertaken
for50tons,butdealcouldnotbefin
alized
dueto
paymentissues.N
extdealinpipelin
eforGrapes.
Banking
Rs.100-500commission
onvalueofloansreferred
Rs.22
lacsworthofloan
sdisbursedinlast4monthsthrough
1CSC
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IncomePote
ntialforB2CServices
10400
4kgsa
day
X
200
women
X
Rs.
0.5
0
SCA
1560
4kgsa
day
X15
Womenper
kios
kXRs.
1.0
0
CSC
Operator
1300
4kgsa
day
X
Rs.1
2.5
0
Women
Ro
llers
Earningsperm
onth(INR)
Earningsperday
StakeHolders
EarningsfortheCommunity
StatusFie
ld:
1.
Atotalof180womenrollersactive
2.
Averageincome-Rs.850perrollerpermonth
3.
KioskaveragerevenueRs.400
4.
Highestrevenueearnedbyakio
skRs.
1400
5.
HighestrevenueearnedbyRollerRs.1600
RuralB
PO
Myiladuthuraikiosksare
successfullyimplementingtheruralBPO
modelforITCsAgarbattidivision
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BankLoans
inKatewadi,B
aramati
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OpportunitiesforRetailBu
sinesses
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E
xtendingthe
BusinessSupplyChain
Suchanaccesspointcandriv
etremendoussynergiesforlarger
etail
businessesinthefollowingareas:
Identifying
customers
Dissemina
tingbrandrelated
knowledgethrou
ghPRactivities
Trainingandcapacitybuildingactivities
e-Commer
ce
SupplyChainfacilitation
Onlinetrac
kingandmonitoring
BrandBuildingandAdvertis
ing
Target-driv
enretailsalesan
ddistribution
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Optionsfo
rRetailBusin
esses
ServiceProvidertoCSC
Useth
eCSCsasapartoftheirBusiness
SupplyChain
ServiceC
enterAgency
OwntheChannelandu
sethesameforintegratingvarious
businessesthattargetruralmarkets
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Option1:
AsServicePr
ovider
PartnerwithexistingSCAs
inlocationsofinterest
IntegrateCSCsinexistingsupplychainmod
el
Developa
nagri-businessa
ndimplementatio
nplanfortheCS
Csin
associatio
nwiththeSCAs
Settargetsforachievementanddelivery
Undertakeextensionandprocurementactivities
Developa
ppropriatemonitoringandtracking
mechanisms
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ProsandCons
Lowinves
tmentmodel
NodealingswithState
Optionto
pickandchooselocations
LimitedholdontheSCAas
wellasCSC
Exclusivitymaynotbeguaranteed
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Option2:AsSCA
MakeaStatewisebusinessplan
Bidthroug
hacompetitiveS
tateselectionpro
cess
IdentifyCSClocations
Selectandtrainkioskoperators
Setupthe
connectivityinfrastructure
Setuptec
hnologyarchitecturelikesever,ba
ck-endcallcenter,etc.
SetupcenterswithITinfrastructure
SetupSe
rvicePartnerships
Setupac
entralizedPortala
ndmonitoringm
echanisms
Undertakekioskbrandinga
ndlaunch
TotalInvestment
ofRs.3
.5-5.0crs
per
district
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ProsandCons
Guaranteedexclusivityforallbusinessactivities
CanbeusedforProcurementaswellasRet
aildistribution
Accessto
Stateconnectivityatsubsidizedra
tes
Guaranteedfootfallstothe
CSCduetoG2C
services
HighInvestments
Stateco-o
rdinationessential
Focuson
G2Cservicesma
ndatory