CS28310CS28310

Steps to Business on the InternetSteps to Business on the Internet

Find niche marketFind niche market Decide on what you’re going to sellDecide on what you’re going to sell Different Profit StreamsDifferent Profit Streams Understand the CompetitionUnderstand the Competition Business PlanBusiness Plan Your BrandingYour Branding Build your web site…….Build your web site…….

Find niche marketFind niche market

Your area of interest or expertiseYour area of interest or expertise Niche problem – can you solve?Niche problem – can you solve? Find a market not being metFind a market not being met Confirm thoughts before spending time and Confirm thoughts before spending time and

moneymoney

Decide on what you’re going to sellDecide on what you’re going to sell

Must offer something to satisfy needsMust offer something to satisfy needs ProductsProducts

– Can you drop shipCan you drop ship

ServicesServices– Have you the skillsHave you the skills

Affiliate programs/Advertising/AdsenseAffiliate programs/Advertising/Adsense Joint venturesJoint ventures

– Beware!Beware!

Affiliate programs/Advertising/AdsenseAffiliate programs/Advertising/Adsense

AffiliateAffiliate– Per cent of possible salePer cent of possible sale

AdvertisingAdvertising– Various payment schemesVarious payment schemes

AdsenseAdsense– PPCPPC

Different Profit StreamsDifferent Profit Streams

AdvertisingAdvertising ProductsProducts ServicesServices NewslettersNewsletters SubscriptionsSubscriptions AffiliatesAffiliates AdsenseAdsense

Understand the CompetitionUnderstand the Competition

GetGet– LiteratureLiterature– WebsiteWebsite– NewslettersNewsletters– Customer feedbackCustomer feedback

Don’t “Knock” CopyDon’t “Knock” Copy– Negative tacticNegative tactic

Business PlanBusiness Plan

Set out thoughts and plans clearlySet out thoughts and plans clearly Set financial targetsSet financial targets Set timescalesSet timescales A route mapA route map

Your BrandingYour Branding

Level the playing fieldLevel the playing field– QualityQuality

Web siteWeb site LetterheadLetterhead FaxFax BrochuresBrochures Business cardsBusiness cards ““Uniform”Uniform” Public relationsPublic relations

Build your web siteBuild your web site

Domain NameDomain Name– .com, .co.uk etc.com, .co.uk etc– HyphensHyphens– Short and memorableShort and memorable

WebhostWebhost Self-build or ContractSelf-build or Contract

– Joomla!, Wordpress, DotNetNuke and DrupalJoomla!, Wordpress, DotNetNuke and Drupal

Automated ordering systemAutomated ordering system

Other internet salesOther internet sales

ExamplesExamples– NewslettersNewsletters– Opt in emailingOpt in emailing

NewslettersNewsletters

Email lettersEmail letters– SpecialistSpecialist

You may a real expertYou may a real expert

– Simple layout approachSimple layout approach Text onlyText only

– ““Readers Digest”Readers Digest” Link to web space for better visual appealLink to web space for better visual appeal

Paid or FreePaid or Free

Opt-in Email GatheringOpt-in Email Gathering

CompetitionCompetition Free e-bookFree e-book Free WhitepaperFree Whitepaper Free DownloadFree Download Free courseFree course SurveysSurveys Member only areasMember only areas

Opt out capability on all correspondenceOpt out capability on all correspondence

But ensure….But ensure….

Site is resilientSite is resilient You can upgrade quicklyYou can upgrade quickly You can manage traffic, emails, ordersYou can manage traffic, emails, orders You have fallback positionsYou have fallback positions