niche directory
TRANSCRIPT
Building an Online Niche Directory
James Kennedy & Caelen King
Why did we set out to build an index?
Take a Picture
Take Many Pictures
● There is intrinsic value in collection of physical or vitrual organized articles
The Value of Collections
What’s Wrong with Google Anyway?
I’ve a bad back and want treatment in Dublin so I type in ‘Bad Back Treatment Dublin’
Information sites
Irrelevant Sites
Duplicate Sites
Clinic
● Must have depth (Google can’t be able to do it). E.g. Dry Cleaners has no depth
● It must be one thing● Someone has to be able to pay● It must be big enough● It should have no serious established
competitors
It’s All About the Niche
Successful Directories
RevaHealth.com’s Niche
UK & IRL● 50,000 clinics● €12B revenue● €600M TAM
US & Canada● 400,000 clinic● €130B
revenue● €6.5B TAM
Australia & NZ● 15,000 clinics● €3B revenue● €150M TAM
Medical Tourism● €20 Billion revenue● €1B TAM
Piehole Niche
Ireland: €4 million of voiceover work advertising (10%) documentaries telephoney / IVR audio books games
Core Business Model
Thanks to webstrong for the pic
Funding
Product Development
Fuck the Product Start Selling
Get the simplest cheapest piece of crap and running and sell.
Will anyone ever pay for it. There is only one test for this. Sell it
Data
James & and a CDCaelen on how not to go to jail
Marketing
Bootstrap on adwordsSEO TalkDirect MailBusiness cards
Sales
Opportunities for you
Schools
Crèches
Gyms
Language Schools
Play Groups
Window Manufactures
Lawyers
Engineers
Accountants
Cleaners
Book keepers
Baby sitters
QuestionsCaelen [email protected]@RevaHealthBlog.revahealth.com
James [email protected] www.jameskennedy.ie@jameskennedy