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Sponsorship Opportunities

GREEN HEART FAIR SUNDAY 1 JUNE 2014, CHERMSIDE

SUNDAY 1 JUNE 2014 7TH BRIGADE PARK, MURPHY ROAD, CHERMSIDE 9am – 2pm The Green Heart Fair is Brisbane’s largest free community event, promoting innovative green living in a free, fun, family-friendly environment. Two Green Heart Fairs are held each year to educate and engage Brisbane residents on leading a more sustainable lifestyle through smarter energy use, rethinking waste, being water smart, cleaner transport alternatives, helping to protect Brisbane’s native plants and animals and encouraging sustainable food choices. This growing community event is organised by CitySmart on behalf of Brisbane City Council and Lord Mayor Graham Quirk, in line with the Lord Mayor's vision of creating a clean, green city.

Sunday 1 June 2014 at 7th Brigade Park, Chermside

Sunday 12 October 2014, Carindale Recreation Reserve, Carindale

Join us for both and receive a discount!

WHO COMES ALONG?

Each Green Heart Fair attracts between 10,000 - 15,000 Brisbane residents who are engaged and interested in reducing their environmental footprint:

• Families with children, couples and single person households • Home-owners, mortgage holders and renters • They live in houses, townhouses and apartments • Catchment extends across the wide Brisbane community, attracting visitors

from far beyond the immediate neighbouring suburbs

02/14 www.citysmart.com.au/greenheartfair facebook.com/greenheartfair twitter.com/citysmart 2

EXCITING & ENGAGING PROGAM We make sure there is something for everyone to appeal to and attract the broad spectrum of the local community and the June 2014 line-up so far includes:

• Over 40 sustainability exhibitors including a large Brisbane City Council display featuring green living programs and initiatives

• Family fun bike ride to the event with a free breakfast for all riders

• 3000 free native plants to give away

• Sustainable cooking demonstrations

• Informative interactive discussions with local garden experts

• All day entertainment and live music on the main stage by Peppa Pig and local Brisbane bands

• All day kids hub featuring dirtgirlworld activity centre, planting herbs and veggies with live appearances, rock climbing, face painting, Australian wildlife and oceanic displays, giant slide, eco-entertainment, obstacle course, drumming and musical instrument groups, reverse garbage workshops

• Local TV personalities

• Healthy and active sports area with:

• Queensland Reds Rookies2Reds give-aways and meet some of the players

• Brisbane Roar soccer rapid field with a visit from Roary the team mascot

• Little Kickers - soccer and rugby drills for kids under 5

• Gourmet food vendors

• Peter Hackworth produce and craft markets


02/14 www.citysmart.com.au/greenheartfair facebook.com/greenheartfair twitter.com/citysmart

WHY SPONSOR? The Green Heart Fair is Brisbane's premier sustainability event reaching an audience of over 15,000 people on the day, and more in the pre and post event marketing and coverage. As a sponsor of the Green Heart Fair, you'll have the unique opportunity to:

• Be an exclusive sponsor of a specific ‘area’ within the event

• Engage with Brisbane's local community

• Showcase your products and services to a captive audience of more than 10,000+ people

• Expand your customer database

• Align your business with Brisbane City Council

• Enhance your sustainability credentials through partnering with Brisbane's sustainability event

• Generate brand awareness through inclusion in all event marketing

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SPONSORSHIP OPPORTUNITIES Sponsor the Green Heart Fair and strengthen your brand and align with Brisbane's largest free community sustainability event.

The Green Heart Fair is a Council event, however we give each sponsor exclusivity and ownership of their ‘area’. There are five main areas we have highlighted however we are open to new ideas that will work with your business objectives.

MAIN STAGE

GROW. EAT. LIVE. STAGE

- Package for two Fairs - $10,000 (+GST)

- Package for one Fair $6,000 (+GST)

METRO NISSAN KIDS' HUB (not available for June)



HEALTHY AND ACTIVE SPORTS ZONE – includes bike ride



SUPPORTER SPONSORS – **NEW**


- Package for one Fair - $2,000 (+GST)

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SPONSOR BENEFITS Through our marketing and PR efforts we generate over $250k in value showcasing our sponsors and some exhibitors and their exciting new products. Your logo would be included on all our marketing material including; • 80,000 A5 flyers letterboxed delivered to local area and handed out at

Westfield shopping centre promotions on busy Saturday mornings

• A2 posters to local cafés, restaurants, shopping centres, convenient stores, libraries and schools

• TVC community service announcement produced by our media partner

• Online advertising and news articles with our sponsor BrisbaneTimes.com.au

• Quest newspaper advertising

• Large onsite banners and large directional signage

Green Heart Fair also promoted through;

• Radio announcements

• Local newspaper PR coverage including Courier-Mail, Sunday Mail and Quest Newspapers

• Online, digital and social media marketing

• Extensive online promotion and on Council website

• Included in Lord Mayor’s newsletter ‘Living in Brisbane’ that is letterboxed delivered to all Brisbane residents,

school and community newsletters to all schools



GROW.EAT.LIVE. STAGE One of the most popular activities at the Green Heart Fair happen in the GROW.EAT.LIVE marquee with cooking demonstrations and interactive discussions with local experts on a range of topics that can include local community services, gardening, livestock, recycling etc. The marquee is an open and easily accessible 10x10 metre marquee with a stage, Bosch and Siemens cooking station and lots of opportunities to make the area fun and engaging. Additional sponsor benefits

• exclusive naming rights of the GROW.EAT.LIVE marquee

• the large marquee will include a stage and can incorporate further branding with banners, giveaways, competitions, offer product

samples and games

• banks can supply mobile ATMs

• introduction and photo opportunities with the Lord Mayor and other local Councillors on the day

• company executive can assist in the cooking demonstrations throughout the day

• interview with MC on the main stage

• live read acknowledgements throughout the day on the main stage and throughout the Fair by MC’s and spruiker

• opportunity to provide a branded prize donation that will be advertised on the combined Fair competition form and promoted on

stage throughout the day. Names (first name, surname, email address and postcode) of entries will be supplied within one week

after the Fair

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KIDS’ HUB The Kids' Hub is a fun and interactive space offering a range of kids’ activities that teach children about sustainability and the environment in an entertaining way. This area is busy ALL day. Additional sponsor benefits include

• 6mx6m exhibitor marquee including signage or have a branded marquee

• exclusive naming rights of the KIDS’ HUB and can incorporate further branding with banners, giveaways, competitions, offer

product samples and games



• live read acknowledgements throughout the day on the main stage and throughout the Fair by Lord Mayor, MCs and spruiker

• opportunity to provide a branded prize donation that will be advertised on the combined Fair competition form and promoted on

stage throughout the day. Names (first name, surname, email address and postcode) of entries will be supplied within one week

after the Fair

At the last Fair the Kids' Hub we offered FREE activities including

• Native wildlife shows

• Garden Art workshops

• Marine animal displays

• Rock climbing wall

• Face painting

• Jumping castle and obstacle course

• Giant Slide

• Interactive art installations


HEALTHY & ACTIVE SPORTS ZONE The day begins with an organised bike ride around the Green Heart Fair bike paths, where cyclists would then be welcomed back at the event with a free breakfast. For the remainder of the day, the Sports Zone would be a fun and interactive area where residents can receive expert advice from representatives about bike paths, safe cycling, bike maintenance and all sporting equipment. Additional sponsor benefits

• manage cycle event registrations with a target of at least 150 registrations with promotion of the cycle event and Green Heart Fair

through stores across Brisbane

• exclusive naming rights of the Healthy and Active Sports Zone

• 6m x 9m marquee that can incorporate further branding with banners, giveaways, competitions, offer product samples and games

• tables, chairs and shade umbrellas around the marquee

• bike racks for parking of up to 150 bikes

• opportunity to be positioned in a high traffic area near Rookies2Reds and Roar Rapid Fire field workshops



• live read acknowledgements throughout the day on the main stage and throughout the Fair by Lord Mayor, MCs and spruiker

• provide a branded prize donation to the value of $2000 that will be advertised on the combined Fair competition form and

promoted prior to the Fair as an incentive to sign up for the bike ride and announced on stage throughout the day. Names (first

name, surname, email address and postcode) of entries will be supplied within one week after the Fair

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SUPPORTER SPONSORS Due to popular demand we have made available a limited number of Supporter Sponsor Packages. Supporter Sponsors will benefit from great pre-event promotions as well as awesome opportunities to engage the community, showcase your brand or even promote specific products, services or specials on the day. Package inclusions:

• 6m x 3m marquee valued at $550 (including signage, table and chairs)

• Your logo on 300 A2 posters distributed in public spaces, libraries, cafes and other high-traffic areas throughout Brisbane

• Your logo on onsite signage

• Your logo on the Green Heart Fair website

• Exclusive sponsor promotions on official CitySmart social media channels (Facebook, Twitter, LinkedIn)

• Green Heart Fair Supporter artwork to use on your own marketing

• Acknowledgement throughout the day, including live announcements on the Main Stage by Lord Mayor and MCs

SUPPORTER SPONSOR OPTIONS


- Package for one Fair - $2,000 (+GST)



BROAD MEDIA COVERAGE

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STRICT SUSTAINABILITY GUIDELINES

Green Heart Fair is a low impact event. We aim to minimise the environmental footprint of each and every event and we ask that you respect and adopt our aims and values. We also actively measure our sustainability achievements – including reductions in waste, water and energy consumption – through the Sustainable Events Management System. Due to the ethos of the Fair, priority will be given to the participants who best represent these environmental values and aspirations. CitySmart reserves the right to select participants accordingly. We require all vendors and stallholders to take steps to reduce the environmental impact of their attendance at the Green Heart Fair and to adopt sound packaging and waste minimisation policies, as detailed below: DO NOT bring the following items to the fair:

• plastic bags

• plastic plates, straws, knives, forks and spoons

• polystyrene cups, plates

• balloons

We request:

• Rapidly biodegradable or recyclable materials for such items as cups, mugs, plates, cutlery, bags, etc.

• No plastic wrapping on products wherever possible

• Waste minimisation and appropriate management of any unavoidable waste during and after the event, including keeping your

area tidy and free of litter.

Please note: penalties will apply to vendors who do not comply with the above sustainability guidelines. Please contact us for advice if you are unsure.



WE LOOK FORWARD TO SEEING YOU!

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SECURE YOUR SPONSORSHIP NOW

CALL Lori Hogan or one of the events team at CitySmart to secure your Green Heart Fair Sponsor package today; or if you’ve got an idea for a tailored package we’ll be happy to talk to you about that too. Email: [email protected] Call: 07 3007 7011

www.citysmart.com.au/greenheartfair facebook.com/greenheartfair twitter.com/citysmart 02/14 14

mailto:[email protected]

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