cs loreal elvive blaze (1).xlsx

FFV Rich Media Campaign Summary

Ad Unit

Initial Ad Size

Default Expanded Ad Size

(actual creative may vary)

Default Ad Tracking

Custom Internal Tracking of

Expansions for EXB, EXV & FTB

728x90 - Approved Link(s)

3rd Party 1x1 - Impressions

3rd Party 1x1 - Expansions













Other Ad Size - Approved Link(s)



http://creative.mock.fireflyvideo.com/mock/13861/Lifestyle

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=10839421&PluID=0&ord=[timestamp]&rtu=-1

Click Tracking (all click-thrus)

Creative assets Link(s)

Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR engagement

FFV Blaze

970x250 Only

970x540 expanded video unit, to a customizable 970x620 full-page takeover,

collapses to 970x90

http://creative.mock.fireflyvideo.com/mock/13861

Do NOT track expansions (default)

EXB, EXV & FTB only

Please select internal click tracking. Recommended for BLAZE: 'YES - track in TFR'


http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=10839421&PluID=0&ord=%5btimestamp%5d&rtu=-1


Click Tags TFR Click Name

Click Tag #0 Click Here to Win - CTA

Click Tag #1

Click Tag #2

Click Tag #3

Click Tag #4

Impression Tags TFR Impression Name

Action Tracker #0

Action Tracker #1

Action Tracker #2

Action Tracker #3

Action Tracker #4

Video 0 (primary)

TFR Video Name Give Life Back to Dry Hair

Video length (in seconds) 29

VAST tagInternal Tracking

YES - track in TFR

3rd Party Trackingvideo start (0%)

first quartile (25%)

mid point (50%)

third quartile (75%)

complete (100%)

mute

un-mute

pause

rewind

resume

replay

full-screen

close

Custom Tags & Pixels

VAST tag [video to be 3rd party served]

Impression Tracking (all in-unit interactions)

Video Tracking

Please select internal impression tracking. Recommended for BLAZE: 'YES - track in TFR'

Please select internal video event tracking. Recommended for BLAZE: 'YES - track in TFR'

More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

3rd Party Pixel (1x1 only)

Tag Description

Custom Tag #1

Custom Tag #2

Custom Tag #3

Custom Tag #4

Custom Tag #5

Social ConnectFacebook ConnectTwitter Connect

Twitter No

Widget Title

Send Button Text

Message

Search Term

3rd Party Tracking (1x1 only)

Linkedin No

Widget Title

Title

Summary


Email No

Widget Title

Send Button Text

Subject

Body


Firefly Vizu Peelback No

Control

Unit Open

Additional Instructions

More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is still highlighted press Ctrl-D

Special Instructions

#

[default] Linkedin

[default] "Advertiser Name"

[default] Email

[default] Send email

[default] check this out

[default] Twitter

[default] Tweet


[default] check this out!

Firefly Surveys


Click URL or 3rd Party Click Tag

Social Sharing (FFV Shine Only)

Social Connect (Glow, Illuminate, and Sidekick Only)

Partial View

Full View

Unit Close

Firefly Internal Survey No

Permission Message

Survey Title

Submit Button Text

Thank You Text

Logo No

Question Type Mutiple

Question

Answer 1

Answer 2

Answer 3

Answer 4

Survey Open 3rd Party Tracking

(1x1 only)


[max 80 chars]

[default] Take a survey - Share Your Opinion

[default] Submit

[default] Thank you for sharing your opinion.

[max 80 chars]

[max 80 chars]

[max 90 chars]

[max 80 chars]

No

Yes

Ad Unit Initial Ad Size

Select Ad Unit ●

FFV Glow 300x250 Only

FFV Illuminate-3 300x250 Only

FFV Illuminate-8 300x250 Only

FFV Blaze 970x250 Only

FFV Shine 300x250 (other units require approval)

Expandable Banner All standard units OK

Expandable Video All standard units OK

In-Banner Video 300x250 Only

Pushdown 728x90 Only

Sidekick 160x600 Only

Filmstrip 300x600

Interstitial Up to 740x550

Interstitial Video Up to 740x550

Floating/Pre-Expandable All standard units OK

●

YES - track in TFR

NO TFR tracking (track in E9)

●

YES - track in TFR

NO TFR tracking

No

Yes - please provide with assets

Mutiple

Single

Do NOT track expansions

(default)Add custom interal tracking of

expansions in TFR

Version 2.30



Click Tracking (all click-thrus)



FFV Blaze

970x250 Only

970x540 expanded video unit, to a customizable 970x620 full-page takeover,

collapses to 970x90


Do NOT track expansions (default)

EXB, EXV & FTB only


Internal Tracking

YES - track in TFR

●

●

●

●

Internal Tracking

●

●

●

●

●

Video 1 Video 2

How To Use Oil Before Drying How To Use Oil As A Pre Shampoo Treatment

63 86

● ●


VAST tag [video to be 3rd party served]

Impression Tracking (all in-unit interactions)

Video Tracking





http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=10839421&PluID=0&ord=[timestamp]




http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=10839421&PluID=0&ord=%5btimestamp%5d

Tag Placement Tag/Pixel




#

[default] Linkedin


[default] Email



[default] Twitter

[default] Tweet



Firefly Surveys






[max 80 chars]


[default] Submit


[max 80 chars]

[max 80 chars]

[max 90 chars]

[max 80 chars]

Default Expanded Ad Size Default Ad Tracking

● ●600x400 min, 640x480 max, or

600x450 default video unit

user rollover



600x450 expanded video unit, to a customizable 950x570 full-page takeover



600x450 expanded video unit, to a customizable 950x570 full-page takeover


Expanded Ad: Expo9 click & TFR IlluminateStart

970x540 expanded video unit, to a customizable 970x620 full-page takeover, collapses to 970x90



950x570 full-page takeover



Up to 720x600


Expanded Ad: no default tracking

Up to 720x600



no expanded size Initial Ad: Expo9 impression

728x325



800x600






Up to 720x600



How to paste into this form

Unit

Expandable Banner

Expandable Video

FFV Glow

FFV Illuminate-3

FFV Illuminate-8

FFV Blaze

FFV Shine

Filmstrip

Floating

In-Banner Video

Interstitial

Interstitial Video

Pushdown

Sidekick



Please DO NOT paste regular (p)

on this form. Doing so may alter

formatting, causing missed

intructions.

Please paste into the formula bar

or paste values (Right Click+v).

Key

Enter data in grey cells.

Only instructions in yellow cells will be

processed. Please ensure all necessary

data is provided.


For FB and Twitter clicks in Glow,

Illuminate, and Sidekick use the Social

Connect section below.

To copy this tab Right Click the tab and

use the Move or Copy… command.

Copying and pasting groups of cells may

cause Excel to hang.

Tab Naming Key

Format: CS_[Unit]_[version]


Copying This Worksheet

Facebook and Twitter Clicks

Landing Page

http://www.loreal-paris.co.uk/elvive-extraordinary-oil/index.aspx?utm_source=Tribal+Fusion+UK&utm_medium=display&utm_campaign=LOreal+Paris+Extraordinary+Oils+2014-Display+LOreal+Paris+Extraordinary+Oils+September+2014-LRF-31-5&utm_content=447765.10839421

Video 3

Brittains #1 Selling Hair Oil

19

●


Note: Filmstrip clicks with internal

tracking will also be tracked in E9.

VAST tag [video to be 3rd party served]VAST Tags



Illuminate and Glow support VAST 2.0

linear ads. Video events and video clicks

will be tracked in the 3rd party ad server.

Additional clicktags are needed to 3rd

party track click-thrus within the FFV ad

which are outside of the video player.

Video length used for Illuminate, Glow,

Blaze, Pushdown, and Sidekick only.



http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=10839421&PluID=0&ord=[timestamp]







http://www.loreal-paris.co.uk/elvive-extraordinary-oil/index.aspx?utm_source=Tribal+Fusion+UK&utm_medium=display&utm_campaign=LOreal+Paris+Extraordinary+Oils+2014-Display+LOreal+Paris+Extraordinary+Oils+September+2014-LRF-31-5&utm_content=447765.10839421

Internal Trackingdefault (track in TFR)default (track in TFR)

Social Connect Information


Use Social Connect for FFG, FFI, and SDK

units. Standard Facebook and Twitter

buttons (defined at the product level)

will be used.



#

[default] Linkedin


[default] Email



[default] Twitter

[default] Tweet



Firefly Surveys




Character Count

44

0

-

45

-

-

14

14

14

14

14


[max 80 chars]


[default] Submit


[max 80 chars]

[max 80 chars]

[max 90 chars]

[max 80 chars]

Click Tracking Impression Trackers Video Event Tracking

[please select unit] [please select unit] [please select unit]

GLOW: 'YES - track in TFR' GLOW: 'YES - track in TFR' GLOW: 'YES - track in TFR'

ILLLUMINATE-3: 'YES - track in TFR' ILLLUMINATE-3: 'YES - track in TFR'ILLLUMINATE-3: 'YES - track in TFR'

ILLLUMINATE-8: 'YES - track in TFR' ILLLUMINATE-8: 'YES - track in TFR'ILLLUMINATE-8: 'YES - track in TFR'

BLAZE: 'YES - track in TFR' BLAZE: 'YES - track in TFR' BLAZE: 'YES - track in TFR'

SHINE: 'YES - track in TFR' SHINE: 'YES - track in TFR' SHINE: 'YES - track in TFR'

EXPANDABLE BANNER: 'NO TFR tracking (track in E9)'EXPANDABLE BANNER: 'YES - track in TFR'EXPANDABLE BANNER: n/a

EXPANDABLE VIDEO: 'NO TFR tracking (track in E9)'EXPANDABLE VIDEO: 'YES - track in TFR'EXPANDABLE VIDEO: 'YES - track in TFR'

IN-BANNER VIDEO: 'NO TFR tracking (track in E9)'IN-BANNER VIDEO: 'YES - track in TFR'IN-BANNER VIDEO: 'YES - track in TFR'

PUSHDOWN: 'YES - track in TFR' PUSHDOWN: 'YES - track in TFR'PUSHDOWN: 'YES - track in TFR'

SIDEKICK: 'YES - track in TFR' SIDEKICK: 'YES - track in TFR' SIDEKICK: 'YES - track in TFR'

FILMSTRIP: 'YES - track in TFR' FILMSTRIP: 'YES - track in TFR' FILMSTRIP: 'YES - track in TFR'

INTERSTITIAL: 'NO TFR tracking (track in E9)'INTERSTITIAL: 'YES - track in TFR' INTERSTITIAL: n/a

INTERSTITIAL VIDEO: 'NO TFR tracking (track in E9)'INTERSTITIAL VIDEO: 'YES - track in TFR'INTERSTITIAL VIDEO: 'YES - track in TFR'

FLOATING: 'NO TFR tracking (track in E9)' FLOATING: 'YES - track in TFR' FLOATING: n/a

Abbreviation

EXB

EXV

FFG

FFI

FF8

FFZ

FFS

HPF

FTB

IBV

ITL

ITV

PLD

SDK

Key

Enter data in grey cells.

Only instructions in yellow cells will be

processed. Please ensure all necessary

data is provided.




To copy this tab Right Click the tab and

use the Move or Copy… command.

Copying and pasting groups of cells may

cause Excel to hang.

Tab Naming Key

Format: CS_[Unit]_[version]

Copying This Worksheet

Facebook and Twitter Clicks

Note: Filmstrip clicks with internal

tracking will also be tracked in E9.

VAST Tags

Illuminate and Glow support VAST 2.0

linear ads. Video events and video clicks

will be tracked in the 3rd party ad server.

Additional clicktags are needed to 3rd

party track click-thrus within the FFV ad

which are outside of the video player.

Video length used for Illuminate, Glow,

Blaze, Pushdown, and Sidekick only.




Social Connect InformationUse Social Connect for FFG, FFI, and SDK

units. Standard Facebook and Twitter

buttons (defined at the product level)

will be used.

GLOW: 'YES - track in TFR'

ILLLUMINATE-3: 'YES - track in TFR'

ILLLUMINATE-8: 'YES - track in TFR'

BLAZE: 'YES - track in TFR'

SHINE: 'YES - track in TFR'

EXPANDABLE BANNER: n/a

EXPANDABLE VIDEO: 'YES - track in TFR'

IN-BANNER VIDEO: 'YES - track in TFR'

PUSHDOWN: 'YES - track in TFR'

SIDEKICK: 'YES - track in TFR'

FILMSTRIP: 'YES - track in TFR'

INTERSTITIAL VIDEO: 'YES - track in TFR'

Unified CS Creative Form Change Log

Date Version

4/25/2014 2.30

4/18/2014 2.20

12/5/2013 2.10

9/12/2013 2.01

8/23/2013 2.00

Unified CS Creative Form Change Log

Changes

Added support for Blaze

Fixed issue introducted in v2.20

Added support for Illuminate-8 and Illuminate-3

Updated internal tracking sections for clicks, impressions, and video events to improve clarity

Added Social Connect sidenote

Corrected Social Connect notes and instructions by removing Pushdown

New unified form for TF and FFV released

UK Launch Template

Product

Advertiser Start Date

IO Link End Date

Agency

AM

Sizes

Pixels

Primary Goal

Secondary Goals (if any)

High-Level Information

Creatives

Performance Information

Placement Level Information

Sr# Start End Package name

Total

Category Blocking Each box checked will be blocked from all flights

Blended Product Targeting and AllocationPlacement Budget % Flight Type

1

1

2

Targeting (Enter Full Mapping)

UNCATEGORIZED

UGC

SAFE

UGC (SCREENED)

FORUMS (SCREENED)

FORUMS (UNSCREENED)

SUGGESTIVE CONTENT

BLOGS

USER PRODUCT REVIEWS (SCREENED)

USER PRODUCT REVIEWS (UNSCREENED)

PHOTO (SCREENED)

PHOTO (UNSCREENED)

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

Third Party adserver :

Login ID :

Password :

Spotlight activities to select :

Rich Media / Agency Fees and other details:

Additional IO Restrictions

Pixel ID (if different from expo advertiser ID)

Client Type

Lookalike Type

High-Level Information Reporting Information

Creatives Miscellaneous Information

Performance Information

Traffic Information

Lookalike Campaigns Only

(If selected, Client type in Traffic Information will be ingnored)

Target Geo Qty.

-

Each box checked will be blocked from all flights


NETWORKS/AGG

TEE

NEWSPAPE

P

COMMENTARY/O

PO

H

USER PRODUCT REVIEWS (SCREENED)

USER PRODUCT REVIEWS (UNSCREENED)

RELI

K

NON-

MEDIA

GAMBLI

APPLICATI

FILE

Rich Media / Agency Fees and other details:

Reporting Information

Miscellaneous Information

Traffic Information

Lookalike Campaigns Only

(If selected, Client type in Traffic Information will be ingnored)

CPA/CPM/CPC Spend Inventory User Targeting Special Instructions

$0.00


APPLICATI

Adjusted CPA/CPM/CPC Adjusted Spend Product ID

$0.00


Copy Placement Link

cs loreal elvive blaze (1).xlsx

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