crowdweek europe summit - global trends and crowdsourcing pulsecheck 2014
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Sean Moffitt, Managing Director of Wikibrands, presents the key global trends and 2014 Global Crowdsourcing Survey results at #CSWEurope for @crowdweek in CopenhagenTRANSCRIPT
2014 Global Crowdsourcing Pulsecheck
Sean Moffitt, Managing Director, Wikibrands
@seanmoffitt @wikibrands @crowdweek #csweurope
Paradox - Denmark Innovation
#1 Satisfaction with Life Source: University of Leicester
#1 Least Corrupt Source: Transparency International
#1 Most Egalitarian Source: United Nations Gini
#1 Happiest Country Source: Gallup
#1 Smartest City - Copenhagen Source: Fast Company
What Happened?
1st
2nd
7th
9th
15th
6th
4th
3rd
16th
12th
Where are you on the crowd continuum?
“It Makes
Money”
“It Creates a BetterWorld”
“It Produces
BetterResults”
No Matter Where You Are…
Why CSW Europe = Crowdsourcing Karma
“Crowdfunding” - #1 in Europe
54% Europeans willing to rent TO others
44% Europeans willing to lease FROM others
“The Mainstreaming of EuroSharing”
The Smartest
The Most Potential
The Most Civic-Minded
The Most Disruptive
The Most Infamous
The Most Deadly Serious
The Most Game
Changing
Sept, 2012 Kickstarter Results March, 2014 Purchase
Some slang of Uber (e.g.
Uberfication)
“Disruptive”
Citing Jeff Howe and
2006
“Microtasks”
King Louis XVI
“Gamification”
Iceland Constitution
Mechanical Turk
Human-based Computation
Pebble Watch
“Airbnb”-ified
Internet of Things, bonus
if called IoT
My Starbucks Idea as Recent
Example
“Cloud” and “Crowd”
together in same phrase
Oxford English
Dictionary
Any word derived from the Swahili
word….
Veronica Mars
The Netflix Prize
“Participatory design”
Distributed problem Solving
“Demo- cratization”
Citing James Surowiecki
and Wisdom of Crowds
ALS Ice Bucket
Challenge
Vikings
Google confirms the “crowd” has room to grow
“Substantially more than current growth”
“More than current growth”
“Same as current growth”
“Less than current growth”
What do you expect growth wise in the “crowd economy” for 2014 and 2015?
Source: the 2014 Global Crowdsourcing Pulse Check
What do we call this “crowd thing”?
Are we warring with social media?
The Crowd Universe The Social Universe
Alternate Business Model Media
Business/Cause Motive Larger Set of Purposes
Innovation Connection
Monetary Outcome Engagement Outcome
Why are we attracted to the “crowd” movement?
#1 We love crowds’ disruption possibilities
#2 Crowds connects people with purpose
#3 Crowds keeps us on the leading edge
The big 6 “Meta” Crowd Trends
#1 -The rise of entrepreneurial startup culture
#2 – Growth of free agents/freelancing/independent
contracting#3 - Expanded global marketplaces
and scale
The Other Crowd Facilitators
Biggest Crowd Growth Sub-Segments
@seanmoffitt @crowdweek
Biggest Industries Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th, Public Service/Govt. 10th
@seanmoffitt @crowdweek
Leading and Managing the Crowd
“Solves Problems from
Non-Traditional Sources”“Funds
New Ideas/Busi
ness”
“Identifies Crowd-based
Insight/Surfaces New
Perspectives”
What are the top 7 ingredients….
@seanmoffitt @crowdweek
1.Crowdworthy Idea – Taskrabbit - Your Tasks, Done.
2. Triggers, Incentives and Motivations– Kiva
3. Great Product, Step Change Innovation
Top Impasses for a Successful Crowd Initiative
#1 Legal & Regulatory Hurdles
#2 Time for Staff to Manage It
#3 Organizational silos/adoption issues
Crowdsourcing : Storm Clouds Ahead?
#1 Intellectual Property Rights/Plagiarism
#2 Weaker Participant Commitment
#3 Regulatory Prevents Expansion
“We will need to find significantly better ways to manage and curate crowdsourcing and crowdfunding
efforts than we do now.”
82% strongly believe/believe
@seanmoffitt @crowdweek
“Large corporations will expand their investments in
crowdsourcing/crowdfunding.”
82% strongly believe/believe
@seanmoffitt @crowdweek
“The future of equity crowdfunding will threaten venture capitalists and
angel investors.”
42% strongly agree/agree37% strongly disagree/disagree
@seanmoffitt @crowdweek
“Crowdsourcing is nearing its height in popularity and as a term, will be
considered a fad in the future.”
76% strongly disagree
@seanmoffitt @crowdweek
“There is a need for a centralized forum for sharing learnings and best
practices of crowdsourcing.”
“77% Strongly Agree/Agree”
Key Takeaways
The world is a blur and it’s getting smaller
Crowdsourcing is growing up; no longer a play thing, it is creating real value
Best crowd practices are starting to develop; crowds are disrupting and becoming the fabric of what we do
Someone has to lead the crowds
