crowdweek europe summit - fast track innovation - 7 tips to introduce crowdsourcing & idea...
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Nick Wright, Co-founder & CPO of Crowdicity, presents the Fast Track Innovation - 7 tips you can actually use to introduce Crowdsourcing and Idea Management into your Organisation at #CSWEurope for @crowdweek in CopenhagenTRANSCRIPT
Fast Track Innovation Making Ideas manageable,
transparent and permanent
Nick Wright Co-founder / CPO [email protected] www.crowdicity.com @crowdicity @nickjwright
A talk from Crowdsourcing Week Europe, Copenhagen 14th October 2014
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Mass Collaboration is
becoming second nature
Mass collaboration is the future of competitive
advantage in business” Gartner, January 2013
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3M study on Mass Collaboration found that product ideas from peer producers generated eight times the sales of ideas generated within companies.
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INNOVATION
Organisations are dramatically magnifying their capabilities by tapping into the power of the masses.
Internal innovation Crowsourcing the ideas of 000’s employees globally.
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P&G
Crowdsourcing civil society Crowdsourcing official United Nations policy
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Consumer co-creation Speeding up market research and co-creating new strategy with the consumer.
Citizen mass collaboration Rio Government is crowdsourcing the citizens of Rio
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“How do I harness mass collaboration in my
organisation?”
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Awkward Agile Insular Openness Guarded Sharing Contained Acting globally
When worlds collide
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7 tips you can actually use to introduce mass collaboration and idea management into your organisation
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1. Get a platform
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2. Ask for ideas you need
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3. Don’t try and solve anti-gravity on day one
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4. Get the experts working with the amateurs
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No matter who you are most of the smartest
people work for someone else.”
Bill Joy, Sun Microsystems
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5. Don’t make it all about the winning
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6. Do something
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7. Start a movement
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h"ps://www.youtube.com/watch?v=fW8amMCVAJQ
http://www.crowdicity.com
Nick Wright Co-founder / CPO
Crowdicity @crowdicity @nickjwright
[email protected] crowdicity.com