crowdfunding: opportunities and challenges in higher ed
TRANSCRIPT
Crowdfunding:Opportunities & Challenges in
Higher Ed
Dayna Carpenter – Director, Annual Giving
Office of Institutional Advancement
(410) 455-3377
@boyles_d
Crowdfunding sounds trendy – but . . .
How does Crowdfundingapply to Higher Ed?
• Project-Based Annual Giving
• Giving Days/Challenges
• Peer-to-Peer Fundraising
• Student and Faculty Philanthropy
Phases of a Capital Campaign (and a Crowdfunding Campaign)
• The Quiet Phase
• The Campaign Kickoff
• The Public Phase
• The Campaign Closing Celebration
Rosso’s Concentric Circle Constituency Model
Segmentation
• Prescriptive vs. Self-Selected Segmentation
• Lead-Generation and Data Capture Tool
• If used right, reduces donor fatigue
• Changes the “voice” of the Asker/Solicitor
• Subtle way of involving donors in a “second ask”
What’s the right goal?
•Donors
• First-time Donors
•Dollars
•Recurring Donations
•Participation
Trinity College Giving Day
Florida State University: The Great Give
St. Mary’s College of Maryland
UMBC Crowdfunding: The Future
• Connecting with Events
• Incorporating in Direct Mail and Calling Efforts
• Personalized pages for high-end donors
• Team – or – Board/Chapter-based Giving
Taking the long-term approach . . .
• Provides a great “first” giving experience
• Highlights direct donor impact
• Broadens your fundraising constituency
• Identifies donor interests –contributing to marketing opportunities
• Turn students and young alumni into Philanthropists – instills a habit of giving
Thank You
Dayna Carpenter
Director of Annual Giving, UMBC
(410) 455-3377
umbc.givecorps.com