crowdfunding events: how to drive donations in one day!
TRANSCRIPT
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Nonprofit 911: Crowdfunding Events: How to Drive Donations in One Day!
w/ Kimbia’s Lori Finch
Audio for this event will be available beginning at 1 pm ET
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If you are unable to listen to your computer audio, please close the Audio Broadcast panel and click the Request Button below the participant panel to get dial-in info.
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#Nonprofit911
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Lori Finch
Today’s Speaker
#Nonprofit911
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Objectives for Today
• Overview of Give Local America
• Crowdfunding and Giving Days
• Strategies for Success
• Q&A
#Nonprofit911
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$7,800,000
COLUMBIA UNIVERSITY
Winner of the 2013 Circle of Excellence Grand Gold Medal for Innovative
Use of Technology in Fundraising from the Council for Advancement and
Support of Education (CASE). #Nonprofit911
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30% Participation
GEORGETOWN UNIVERSITY
#Nonprofit911
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$470,000
SUSQUEHANNA UNIVERSITY
#Nonprofit911
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$1,100,000
BOSTON, MA
#Nonprofit911
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$1,500,000
RICHMOND, VA
#Nonprofit911
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$2,400,000
SAN DIEGO, CA
#Nonprofit911
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$2,800,000
SARASOTA, FL
#Nonprofit911
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$2,800,000
LANCASTER, PA
#Nonprofit911
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$3,100,000
OMAHA, NE
#Nonprofit911
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$3,200,000
MIAMI, FL
#Nonprofit911
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$25,200,000
DALLAS, TX
#Nonprofit911
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One day. Imagine Every person.
Your community.
#Nonprofit911
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Raising millions for
the greater good. Imagine
Earning incentives to
make each
gift go further.
#Nonprofit911
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• Create quick, simple, low cost donation process
• Use social media to raise awareness and
donations
• Drive gifts from new donors and inactive donors
#Nonprofit911
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May 6th 2014
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Overview and Growth of Giving Days
CROWDFUNDING
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Definition: Bringing together individuals (a crowd) to finance (support) a cause or initiative – largely online, typically smaller dollar donations
Model used for giving days, cause related or emergency fundraising
Online, community focused giving days started in 2008
Over $200 million raised by communities to date
Driven by social media, networks, and strategic incentives
Crowdfunding and Giving Days
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Limited time (urgency)
Viral in nature (social, mobile)
Small asks (typically)
And it’s FUN!
Why it works?
#Nonprofit911
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24
USERS OVER THE
AGE OF
45 460 MILLION
165 MILLION
87 MILLION
#Nonprofit911
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25
NONPROFITS THAT USE
SOCIAL MEDIA HAVE A 40% INCREASE
IN FUNDRAISING #Nonprofit911
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26
91% OF WIRELESS
AMERICANS KEEP THEIR MOBILE DEVICE
WITHIN ARM’S REACH
24 7
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Your target market is already online,
using social media, always in arms
reach of their phone.
Why it works?
#Nonprofit911
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Proven results:
Generate critical, typically unrestricted, funding for
participating nonprofits
Drive new donors to your organization – on average 25% first
time donors
Increase awareness for local philanthropy and your nonprofit
Community Giving Days
#Nonprofit911
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STRATEGIES
#Nonprofit911
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1. Share goals
2. Focus on mission & how your help others
3. Spread the word
4. Recognize supporters
Strategies for Success:
#Nonprofit911
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Share Goals Types of goals: - Number of donors - Dollars raised - Dollars or donors
during a certain time-period
- New donors
#Nonprofit911
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Focus on Mission • Show impact
• Connect with emotions
• Have beneficiaries be face of campaign
Consider the value of communicating using results, real people and reminders as you frame your plan
#Nonprofit911
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Spread the Word Be creative
#Nonprofit911
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Recognize Supporters Share your thanks
• Follow up immediately
• Consider thanking publicly
• Tie thanks to mission/cause
#Nonprofit911
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RESOURCES
#Nonprofit911
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GiveLocalAmerica.org Tools and resources
#Nonprofit911
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Social media Tools and resources
Follow @[CommunityNameHere]
@GiveLocal2014
Friend [CommunityNameHere]
GiveLocalAmerica
# Tag #[eventnamehere]
#[communityhashtaghere]
#GivingDay
#GiveLocalAmerica
#Nonprofit911
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Q&A SESSION
What would you like to know?
#Nonprofit911
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Thank You Lori!
#Nonprofit911
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Join us April 22, 2014 @ 1pm EST Major Gifts: 101
w/ Philanthropy Expert, Michael Brodie
Register for upcoming webinars: Nonprofit911.org
Learn more about DonateNow & Network for Good’s online fundraising
tools
888.284.7978 x1 or [email protected]
More questions? Visit our online community: NetworkforGood.org
Online Learning Center: Fundraising123.org
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