crowdfunding 202
TRANSCRIPT
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Smarter Campaign Strategies | Crowdfunding 202 jason leo carvalho | January 2016
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Crowdfunding 101
crowdfunding202.com
• Building Landing page to build Email List • Video Under 3 Minutes • Add Attractive Thumbnail • Change Camera Angle Ever 30 - 45 Seconds • Don’t Just focus on product or yourself • Use Headlines To Break Up Text • Short Paragraphs & Topic Sentences • Use Pictures To Break Up Content • Include Call To Action • Gradual Progression of Reward Tiers • Use Your Early Bird Specials • Every Tier targets a different ICP • Talk To Community (30 Updates+) • Use Limited Edition Rewards
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Team
crowdfunding202.com
Pre-Launch
The FaceThe O&Lthe Support
The Numbers The Connector
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Kickstarter Algorithm
crowdfunding202.com
Backers Per Day + Percent Funded + Total Raised = Popular Section
Pre-Launch
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PR & PAID
crowdfunding202.com
1 mainstream article = $10K of donations Custom Build Landing Pages Positive
Pre-Launch
DynamoPRCommandPartnersJellop.com
Press Kitstreak.comGoogle Apps
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Fans & Evangelists
crowdfunding202.com
Pre-Launch
Custom Build Landing Pages - On GitHubCustom Build RAF Pages
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Tiers
crowdfunding202.com
Pre-Launch
AVG donation $88.22Early Bird vs Late BirdKISSStretch Imagine
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Research & Analytics
crowdfunding202.com
Pre-Launch
Kicktraq bit.lyFacebook Graph Search
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Schedule
crowdfunding202.com
Pre-Launch
Templates ThunderclapGoogle Trends
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Advisory Board5 Advisors = 50 Donations = Top 15 Ranking
Pre-Launch
crowdfunding202.com
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Ops & Logistics
Pre-Launch
Understanding INTL Shipping
crowdfunding202.com
Understanding INTL Shipping
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Accounting
Pre-Launch
Understand Paypal Fees Understand CF Platform Fee
crowdfunding202.com
5-10% Pledges will bounce
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Accessibility
Launched
crowdfunding202.com
-Personal Phone Number-Personal Email Address -30+ Milestone Posts-Surveying
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Translation
Launched
crowdfunding202.com
DiscoverShadow Example
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Customer Servicedesk.comzendesk.com
Post Launched
fedex.com expeditors.com
crowdfunding202.com
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Fundraising & TrafficIndiegogo Indemand Accelerators
Post Launched
fundable.comangellist
crowdfunding202.com
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AccountingCAD Crowdfunding& Taxes
Post Launched
USD Kickstarter & Taxes
crowdfunding202.com
Refunds Refunds
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Tools
crowdfunding202.com
• Business Model Canvas • BackerClub • Backerkit • CommandPartners • Printful • iMovie • Buffer • ShipStation • Indiegogo Insights Blog • Kickstarter Blog • BlogDash • Press Friendly • Cision • WooCommerce
• Shipwire • TaskRabbit • Kickstand • Mechnical Turk • fiverr.com • expeditors.com • fedex.com • odesk • Reward Planning tool • Kickstarter & Taxes • Shopify • Squarespace • Prefundia • Unbounce
• Boomerang • TextExpander • Keyshot • Arqspin • GIMP • CAD Crowdfunding
& Taxes • CrowdfundingKit • Launchrock • Hootsuite • Adroll • Outbrain • CrazyEgg • Upworthy • GA
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take-aways
crowdfunding202.com
- start PR pitch road show 60 Days b4 launch - pre-raise minimum goal on DAY 1 - identify your ICP (Ideal Customer Profile) - #failure = Aha! Moment