crn media kit
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CRN Media KitTRANSCRIPT
Contact Peter Romanoff at 917 364-1122 or at [email protected] ProPitiatory & Confidential
WHO IS CROSS RIVER NETWORK?
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WE PROVIDE THE BEST ADVERTISING ACCESS
WITH REPEATED IMPRESSIONS TO A CAPTIVE AUDIENCE
550,000 + HIGH HOUSEHOLD INCOME CONSUMERS
IN THE CONCENTRATED NY/NJ GEOGRAPHIC MARKET
ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]
Midtown West 39th StreetPort Imperial
Edgewater
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Belford
COMING SOONFERRIES AND BUSES
Hoboken North
CROSS RIVER NETWORK IS THE EXCLUSIVE PROVIDER OF DIGITAL ADVERTISING TO NY WATERWAYS
ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]
TYPICAL TRAVELER WILL LOOK AT OUR SCREENS TWICE EACH DAY FOR FERRY SCHEDULES, LATEST INFORMATION, ALERTS, AND ADVERTISING!
ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]
PORT IMPERIAL: 195,100
MIDTOWN WEST 39TH ST: 282,500
HOBOKEN NORTH: 44,200
BELFORD: 44,800
EDGEWATER: 13,500
MONTHLY CIRCULATIONPER TERMINAL
DEMOGRAPHICS
AGE:
25-34 26%35-44 30%45-54 30%
INCOME:$75K-$100K 26%$100K-$150K 30%$150K-$200K 10%$200K+ 26%
FREQUENCY PER WEEK:
5 OR MORE TIMES 79%3 TO 4 TIMES 13%
FEMALE: 52%MALE: 48%
Source: NYW June 2011 ridership numbers
All circulation numbers are filed with NYC Department of Transportation
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550,000+ IMPRESSIONS PER MONTH!
ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]
WHY CROSS RIVER NETWORK?
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• Massive, affluent, captive audience Market in a powerful way to a large number of affluent commuters
• Huge volume of impressions Increase brand awareness with exposure on multiple screens
• Highly interactive Identify your customers
• Engage directly with your audience Interactive customer feedback
• Real-time targeting and flexibility Target and control your message in a changing environment
• Dynamic platform and production values Eye-catching, stimulating promotions enhance your message
• Ideal contextual content environment Fast-paced mix of content increases visibility of your ad
CRN Network Features Benefits to Advertisers
ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]
DIGITAL ADVERTISING IS FLEXIBLE
• Your 15 second or 30 second ad is displayed every ten minutes
• Choose morning, afternoon or 24 hour coverage
• Display full motion video or fixed images
• Add audio if you like
• Change or update your ad content whenever you want
ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]
CONTENT SPONSORSHIP GETS ADDED ATTENTION!
• Prominently display your sponsorship banner
• Provides all of the features and benefits of digital advertising
• Plus added viewer interest based on continuously updated,
real-time information
- News, sports, weather, time
- Events and schedules
- National, regional, local, hyper-local content
ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]
• Let people connect with your ad in real time
• Provides all of the features and benefits of digital advertising
• Plus
- SMS interface
- Links to popular social networks including Twitter, Facebook,
Foursquare, etc.
- Contests and games
- E-coupons
- Test marketing and opinion polling
YOU CAN EVEN ADDINTERACTIVE ADVERTISING!
ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]
1. Choose your target audience 3 Belford, NJ 3 Edgewater, NJ 3 Hoboken, NJ 3 Midtown Manhattan 3 Weehawken, NJ
YOUR AD WILL BE UP THE SAME DAY!
2. Select the dates you want 3 One month 3 3 months 3 Customized
3. Choose your preferred ad format 3 15 second ad spot 3 30 second ad spot 3 Content sponsorship 3 Interactive advertising
4. Send us your file 3 In .jpg, .pdf, .mov, .mpeg format 3 Or many others 3 Or ask us to help create the file
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IT’S EASY!
ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]
EXPOSITION AND VENUE CAPABILITIESDemographics and traffic makes Ferry Terminals an ideal space for Special Events
Venue Capabilities• Product sampling
• Information distribution
• Presentations
• Sponsorships
• Pre-event promotion
• Conferences
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FERRY TERMINALS ARE IDEAL VENUESTO ENGAGE CUSTOMERS
ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]
CONTACT
Peter RomanoffPresident917 364-1122