crn media kit

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CRN Media Kit

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Page 1: CRN Media Kit
Page 2: CRN Media Kit

Contact Peter Romanoff at 917 364-1122 or at [email protected] ProPitiatory & Confidential

WHO IS CROSS RIVER NETWORK?

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WE PROVIDE THE BEST ADVERTISING ACCESS

WITH REPEATED IMPRESSIONS TO A CAPTIVE AUDIENCE

550,000 + HIGH HOUSEHOLD INCOME CONSUMERS

IN THE CONCENTRATED NY/NJ GEOGRAPHIC MARKET

Page 3: CRN Media Kit

ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]

Midtown West 39th StreetPort Imperial

Edgewater

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Belford

COMING SOONFERRIES AND BUSES

Hoboken North

CROSS RIVER NETWORK IS THE EXCLUSIVE PROVIDER OF DIGITAL ADVERTISING TO NY WATERWAYS

Page 4: CRN Media Kit

ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]

TYPICAL TRAVELER WILL LOOK AT OUR SCREENS TWICE EACH DAY FOR FERRY SCHEDULES, LATEST INFORMATION, ALERTS, AND ADVERTISING!

Page 5: CRN Media Kit

ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]

PORT IMPERIAL: 195,100

MIDTOWN WEST 39TH ST: 282,500

HOBOKEN NORTH: 44,200

BELFORD: 44,800

EDGEWATER: 13,500

MONTHLY CIRCULATIONPER TERMINAL

DEMOGRAPHICS

AGE:

25-34 26%35-44 30%45-54 30%

INCOME:$75K-$100K 26%$100K-$150K 30%$150K-$200K 10%$200K+ 26%

FREQUENCY PER WEEK:

5 OR MORE TIMES 79%3 TO 4 TIMES 13%

FEMALE: 52%MALE: 48%

Source: NYW June 2011 ridership numbers

All circulation numbers are filed with NYC Department of Transportation

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550,000+ IMPRESSIONS PER MONTH!

Page 6: CRN Media Kit

ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]

WHY CROSS RIVER NETWORK?

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• Massive, affluent, captive audience Market in a powerful way to a large number of affluent commuters

• Huge volume of impressions Increase brand awareness with exposure on multiple screens

• Highly interactive Identify your customers

• Engage directly with your audience Interactive customer feedback

• Real-time targeting and flexibility Target and control your message in a changing environment

• Dynamic platform and production values Eye-catching, stimulating promotions enhance your message

• Ideal contextual content environment Fast-paced mix of content increases visibility of your ad

CRN Network Features Benefits to Advertisers

Page 7: CRN Media Kit

ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]

DIGITAL ADVERTISING IS FLEXIBLE

• Your 15 second or 30 second ad is displayed every ten minutes

• Choose morning, afternoon or 24 hour coverage

• Display full motion video or fixed images

• Add audio if you like

• Change or update your ad content whenever you want

Page 8: CRN Media Kit

ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]

CONTENT SPONSORSHIP GETS ADDED ATTENTION!

• Prominently display your sponsorship banner

• Provides all of the features and benefits of digital advertising

• Plus added viewer interest based on continuously updated,

real-time information

- News, sports, weather, time

- Events and schedules

- National, regional, local, hyper-local content

Page 9: CRN Media Kit

ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]

• Let people connect with your ad in real time

• Provides all of the features and benefits of digital advertising

• Plus

- SMS interface

- Links to popular social networks including Twitter, Facebook,

Foursquare, etc.

- Contests and games

- E-coupons

- Test marketing and opinion polling

YOU CAN EVEN ADDINTERACTIVE ADVERTISING!

Page 10: CRN Media Kit

ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]

1. Choose your target audience 3 Belford, NJ 3 Edgewater, NJ 3 Hoboken, NJ 3 Midtown Manhattan 3 Weehawken, NJ

YOUR AD WILL BE UP THE SAME DAY!

2. Select the dates you want 3 One month 3 3 months 3 Customized

3. Choose your preferred ad format 3 15 second ad spot 3 30 second ad spot 3 Content sponsorship 3 Interactive advertising

4. Send us your file 3 In .jpg, .pdf, .mov, .mpeg format 3 Or many others 3 Or ask us to help create the file

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IT’S EASY!

Page 11: CRN Media Kit

ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]

EXPOSITION AND VENUE CAPABILITIESDemographics and traffic makes Ferry Terminals an ideal space for Special Events

Venue Capabilities• Product sampling

• Information distribution

• Presentations

• Sponsorships

• Pre-event promotion

• Conferences

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FERRY TERMINALS ARE IDEAL VENUESTO ENGAGE CUSTOMERS

Page 12: CRN Media Kit

ProPitiatory & ConfidentialContact Peter Romanoff at 917 364-1122 or at [email protected]

CONTACT

Peter RomanoffPresident917 364-1122

[email protected]