CRITICAL EVALUATION-

G321Name: Nadeya Haque

Candidate Number: 7412

Centre Number: 10508

Q.1 FORMS AND CONVENTIONS

Suede FM

FORMS-INTERVIEWS An interview is a conversation between two or more

people where questions are asked by the interviewer to elicit facts or statements from the interviewee.

This is commonly used and popular among radio newscast.

It allows you to discover how individuals think and

feel about a topic and why they hold certain opinions

FORMS-OUTSIDE BROADCAST Outside Broadcast refers to any television or radio

programme which is broadcast from a location away from the normal studio setting. The location doesn't actually have to be out-of-doors — the "outside" simply means "outside the studio".

This is very popular among radio newscasts

Outside Broadcasts make the audience feel they are

actually their and makes them feel involved as it is live from the scene. It allows people to hear an event or scene without being there

FORMS – VOX POP It is an interview with members of the

general public usually based on one topic

This is a form used through radio news cast

Vox Pop allows the audience to hear other peoples opinions on another matter

CONVENTIONS Conventions are the generally accepted ways of doing

something.

An example of a convention is theme tune used before the news programme begins and silence through out the stories.

We went against this convention as we used music through out our soft news and silence when presenting hard news.

We believe this helps engage the audience as the music helps create the mood needed for the news e.g. silence when presenting the news on the protest for UK mosque , it enables the audience know it is a serious matter.

e.g. upbeat music used when presenting the story on university fees to show it is light soft news

CONVENTIONS

An example of a convention is having one host present the news

We went against this convention and had two host that both present the news

We believe this enables the audience to be engaged as hearing one persons voice throughout can be off-putting therefore we decided to have two, also by having two hosts shows different types of personalities that the audience can relate to.

CONVENTIONS There are many conventions that we have kept e.g.

speaking formally

We have kept this as everyone understands this way of speaking and will not create difficulties for our audience.

We have also kept the way our news is presented which is hard news to soft news

We believe the newscast should end on a good note and by presenting hard hitting news first will enable the audience to get engaged.

Q.2 REPRESENTATION

REPRESENTATION OF MUSLIMS

The Muslims are represented as a strong community coming together to fight against the council.

They are presented as one unity as they have the same belief

They are presented as non violent as a common stereotype is that Muslims are dangerous and violent people, However this was a peaceful protest which subverts the stereotype that Muslims are violent.

Coming together as one to fight for the same cause.

REPRESENTATION OF A BRITISH WHITE MAN

The middle aged white man subverts the stereotype that British white people

are racist as he supported the Muslims for the making of a new mosque.

He also represented unity among different religions and ethnic groups, He

Supported people who have a different faith then him which shows diversity

And support.

Most of the supporters were Asian and the British man was white ,It subverts

the stereotype that Asians and White English people do not get along,

As there are many groups promoting racial hatred e.g. EDL and MDL in the UK.

This is a picture of a EDL supporter against Muslims. However the interviewer was for the making of the mosque subverting the stereotype that there is racial hatred among the White and Asians.

REPRESENTATION OF UNIVERSITY STUDENTSUniversity students are presented as struggling with finance due to the rise in university fees.

Students are represented as deprived but ambitious with a passion to succeed.

.

They represent the underdogs of London

Determined to succeed despite the rise in university fees

REPRESENTATION OF EAST LONDONERS Our story of the school robbery conforms the

stereotype that East London is full of crimes

It presents East London as an unsafe place to live.

The story also presents East Londoners being vulnerable as they are in an area with high level of crime

East London is full of many youths' that form gangs to commit crimes

Q.3 Describe the radio station that will be ideal for your newscast

We wanted a radio station that is fun and trendy and focuses mostly on its younger audience, also engages and interacts with its audience e.g. having competitions and answering questions by the audience through face book etc., we also believe the audience should always be up-to-date with the latest news and music around the world.

BBC Radio 1Population: 52,352,000Reach (000s): 11,091Reach Percent: 21Average hour per listener: 6.9

Our group have decided that BBC radio one goes well with our newscast the reasons for this is because the remit of Radio 1 is to entertain and engage a broad range of young listeners with a mix of contemporary music and speech. Its target audience is 15-29 year olds and it also provides some programming for younger teenager , It also offer a range of new music, supporting emerging artists - especially those from the UK - and provide a platform for live music. It also presents news, documentaries and campaigns.

THE REAL RADIO STATION THAT IS MOST LIKELY TO DISTRIBUTE YOUR PRODUCT

We believe that our newscast is right for BBC radio1 because their radio station is not for one particular ethnicity or culture instead it’s for everyone. BBC is funded by the Government, so they must provide both sides when presenting their news, and on all cultures and ethnicities.

BBC radio 1 also educates their audience on worldly affairs and issues around the world. One of our beliefs is in order to engage with the audience you must interact with them, BBC Radio 1 take in questions through Facebook and Twitter; we believe it is good to keep up to date with the younger audience as they use social media sites as a platform to communicate.

BBC Radio 1 also provides education when presenting their news, they have a variety e.g. on political education and health etc. One of our beliefs is also to educate the younger audience which is why our newscast had a story on university fees also local issues like the mosque etc.One of our other ideologies is to provide entertainment which is why we have a celebrity story which is particularly popular with the younger audience , we also provide weather and travel report which BBC do to for its audience.

Is your newscast similar to their newscast in structure host time its aired duration etc.?

BBC Radio 1 presents its headlines first and then its stories which we do with our newscast, it presents hard news and then soft news later on, the hosts of BBC radio1 use a serious tone when presenting hard news and a light tone when presenting soft news.BBC also present their stories for a maximum of a minute depending on the news.

Your product why is it right for this station does it have any similarities in style language audience explain with examples.

A recent news report has shown New BBC Radio 1 controller Ben Cooper is facing pressure to steer his station to a younger audience after it was claimed the average age of the station's listenership had gone up. The average age of people tuning in to Radio 1 had risen from 29 to 32 in the past three years.

We believe that our newscast could attract the younger audience because our hosts are young teenagers therefore they could relate more to the listeners when taking questions etc. We also know that BBC Radio 1 is mostly listened to for its music, So we provide music in the background whilst presenting our news, this is unique and is rarely done, it could be used as a tool to engage with the audience.

Q.4 WHO IS YOUR AUDIENCE

Suede FM

DEMOGRAPHIC Age:16-25 year olds Class: All Area: London mainly focusing on East

London Gender: Female/Male Race: All

PSYCHOGRAPHIC The particular people we want to attract are

EXPLORERS who seek to discover more.

The purpose of our newscast is to inform people about the different things that go on around the world. Our newscast is targeted mainly at the youth therefore we have news that affect them so that they are aware of it.

Q.5 ATTRACT/ADDRE

SS YOUR AUDIENCE

Suede FM

INTERACTIVITY

To get our audience involved we inform our audience about our website we also tell them to participate by asking questions via Facebook and Twitter.

INTERACTIVITY

Through our survey it shows most of our audience are 16-22 year olds. We used Facebook and Twitter to allow our audience interact with our audience as social media sites are popular among this age group

ATTRACTION

Most of audience like listening to entertainment news which is why we included a celebrity new story of Speidi from Big Brother which is a popular show among the youth and young adults.

Our story was on Speidi death threats

ATTRACTION

64.0% of our audience mostly like to listen to music on radio, which is why included music in the background of our news stories

To attract and engage our audience we added music in the background of our newscast to create a certain mood and atmosphere of the part

Our radio targets mostly 16-25yr olds To attract our audience we used more local news because proximity is a key news value in local news. This allows our audience to relate to issues that affect them.

We did a story on the rise in university fees that affect the youth as in a few years they would make the decision whether they want to go university or not

To attract our audience we used simple and formal language so they all are able to understand the news stories and catchy storylines.

To also attract our audience we had to make sure the duration of the stories were not very long, our radio targets mainly the youth who get easily bored. Therefore, the maximum duration of a story was a minute, or just over.

Q.6 TECHNOLOGY

Suede FM

Technology is advancing and changing

Minimisation is in demand and increasing

Technological convergence allows you to have many platforms on one device

CONVERGENCE Technology is expanding and advancing

continuously

Many devices are now converged

E.g. of technological convergence- IPhone enables you to download games on your phone as well as speak on the phone

ANALOGUE AND DIGITAL Radio has changed from Analogue and Digital

E.g. of digital technology Radio FM/AM Laptop Computer

Advantages of Digital Better quality sound No interference Easier to use

PARALLEL MEDIUM Parallel medium is when you can listen

to the radio whilst performing other tasks e.g. listening to the radio whilst Ironing. Radio is very popular among the public because it enables you to get on with your daily life whilst consuming radioAlso The Big listen survey found that 61% listen to radio on their mobile phones. Due to technological convergence this enables us to hear radio on different platforms e.g. internet ,iPod.

The big Listen survey took place in 2007, by Radio Centre. Its purpose was to range a study of the UK radio audience.

DAB DAB stands for digital audio broadcasting

DAB is now popular among radios

DAB radios automatically tune to all the available stations, offering a list for the user to select from.

It gives better reception quality More stations are available

Disadvantages: Not all areas of the UK are currently covered by DAB.

DAB is very expensive to transmit.

SURVEY MONKEY I used a questionnaire for my radio to

find out more of the audience This site gives qualitative data and

enables you to find out more about your audience

This site could also be posted on social media sites such as Facebook which I have done to get my audience to fill in the questionnaire.

AUDACITY Audacity is a programme that enables

you to cut copy and edit and insert sound.

I have used Audacity numerous amount of time, Audacity helps save time as it does not take long to edit inserts .

Q7. WHAT HAVE YOU LEARNT FROM

PRELIMINARY TASK TO FINAL PRODUCT ?

ORGANISATION I have learnt that organisation is crucial for media, during

this course I had to organise a meeting with my Government & Politics teacher for a interview, to do this I had to inform him about the dates I am available and the type of questions I will ask.

Organisation is vital in order to have a successful newscast, Our group had to organise a time and date for when we are all without it clashing with our other work.

Without organisation you cannot complete your work and meet deadlines, to make sure we meet deadlines we met up regularly to suggest improvements etc.

PLANNING I was given the task of doing an interview, to do this I had to plan

the type of questions I will ask my interviewee, I had to make sure they are open questions and be very careful about what I say.

I had to make sure my questions were not biased and that I will present different views

Our group also planned what type of radio station we will have and who are target audience will be, in order to do this we created a survey monkey to find out more about our audience, so we can plan the type of news we will be presenting

Planning helps you to keep up to date and be organised with your work, it also gives you an outline of what to do.

RESEARCH During this course I have learnt that research is vital for

our newscast, I had to make sure the news was up to date and accurate. I had to make sure the type of information I present is not biased and will put others in harm.

I have learnt that whilst researching it is important to only select relevant parts, as information that is not relevant will make the story drag on and the audience may loose concentration.

WORKING WITH OTHERS I have learnt that to work with others you must be

understanding, as people in the group will have different views from you. We had to work together and agree on the same ideas that we will present. In order for it to be fair we voted on what will be the best for our radio newscast

I have learnt that as a group we have to be well organised , we had to make dates were we all are available to do the work so that it doesn’t clash with our other work. We had to also take roles whilst doing the production so the work is distributed fairly.

I have learnt if one member of the group is not there and has not met the deadline then the group must work together to produce it, as in the media industry news must be presented on time