criterion branding part 01
DESCRIPTION
Criterion company profile in a brochure format, as part of a rebranding project for the company. Summer Internship, 2012.TRANSCRIPT
about criterion
group
PLANDESIGNDEVELOPENGINEERBUILDREPEAT.
The managing principals complement each other with over twenty years of relevant experience.
The Criterion Group was founded in 2002.
WHAT WE DO
We are personally involved in all aspects of the real estate development process: valuation, pre-development, planning & design, con-struction management, asset management, and final disposition. Making these precise decisions in house, in an industry that is con-stantly evolving and highly competitive, is our greatest strength.
Criterion invests and develops in niche mar-kets such as Long Island City, Astoria, and Flushing. These communities are in close proximity to Manhattan are densely popu-lated, culturally diverse, and are in very short supply of quality residential buildings. Encumbered by high demand, they are ideal for small families, young profession-als, and individuals seeking quality hous-ing in lively neighborhoods within minutes to midtown Manhattan.
Criterion is one of the leading investors and managers of real es-tate in New York. Our goal is to invest in buildings providing qual-ity living at affordable prices. We invest where people want to live, in urban settings offering a full array of amenities and transporta-tion alternatives. Ease of access to mass transit is one of the keys to success in times of financial distress or rising fuel prices. In large measure, we have achieved this position by recogniz-ing opportunities where most others see only difficulties. We then transform these opportunities into assets of greater value. Our ability to do so is the result of a philosophy of approach-ing each investment property as a stand alone business in order to create maximum value for our buyers and partners. This philosophy, combined with a culture that encourages creativity and unconventional thinking across a variety of disciplines, has enabled Criterion to acquire and manage an ever expanding base of assets.
Business PhilosophyMaking the right choices thanks to our all inclusive business model.
Development Philosophy Due process and effective strategy, working together to realize our goals.
Every investment begins with a comprehensive valuation and acquisition process. With many years of combined experience in commercial real estate, Criterion can make accurate and timely decisions in house, allowing Criterion to move quickly on opportu-nistic investments. All valuation models are then supported by 3rd party affiliates to mitigate any potential market uncertainty. Local market knowledge and expertise is central to the formulation and execution of our investment strategy. Our exten-sive network of relationships enables us to identify opportunities before they reach the market. Criterion’s equity partners gain access to privately negotiated, off-market transactions. This enables Criterion to create value for our buyers and partners.
Criterion’s vertical integration is one of the keys to its success. Our multi-disciplinary teams enable us to envision a broader array of possibilities than others. We have the skills and experience in house-in acquisitions, planning and design; asset manage-ment; tax and risk management; dispositions; finance; and client services. All these smoothly integrated services allow us to add value to every aspect of a property. Our ability to do so is the result of a philosophy of approach-ing each investment property as a stand alone business in order to create maximum value for our buyers and partners. This philosophy, combined with a culture that encourages creativity and unconventional thinking across a variety of disci-plines, has enabled Criterion to acquire and manage an ever expanding base of assets.
Vertical IntegrationVisionary thought and practical skill, working in unison.
Design & ConstructionFluid and flexible, from design until completion.
Through Criterion’s vast network, Criterion partners and hires skilled design and construction professionals that have a unique track record overseeing the completion of high quality construc-tion projects. Criterion only partners with efficient General Con-tractors with strong track records. Criterion’s team has over 20 years of real estate and finance experience in all types of residen-tial and commercial property development.
StrategyWhat we do that allows us to succeed.
Criterion invests and develops in niche markets such as Long Island City, Astoria, and Flushing. These communities are in close proximity to Manhattan are densely populated, culturally diverse, and are in very short supply of quality residential buildings. Encumbered by high demand, they are ideal for small fami-lies, young professionals, and individuals seeking quality housing in lively neighborhoods within minutes to midtown Manhattan.
Criterion’s managing team has more than 20 years of combined experience in various aspects of the real estate market includ-ing acquisition, due diligence, market research, capital forma-tion, investment structuring, asset management, disposition and strong experience in identification of distressed assets. Criterion’s management philosophy places utmost impor-tance on its Principals being directly involved in all key elements of its business. The Principals have invested in over $340 million of real estate transactions throughout the U.S. and across all major property sectors since the inception of Criterion in 2002.
Our TeamExperience beyond comprehension.
Criterion is one of the leading investors and managers of real estate in New York. Our goal is to invest in buildings providing quality living at affordable prices. We invest where people want to live, In urban settings offering a full array of amenities and transportation alternatives. Ease of access to mass transit is one of the keys to success in times of financial distress or rising fuel prices.
Our MethodThrough our due dilligence process, we continually manage to reach our goals.
Analysis of the supply and demand dynamics in the selected market and its submarket.
Exhaustive analysis of rent rolls, expense line items and capital requirements.
Through local knowledge and hands on experience Criterion can determine if there is underlying value that can be unlocked.
Detailed review of the existing or proposed financial structure.
In-house management and coordination of legal counsel, environmental consultants and property valuation. Third party reports will be obtained to verify all key elements of the transaction.
Every investment begins with a comprehensive valuation and acquisition process. With many years of combined experience in commercial real estate, Criterion can make accurate and timely decisions in house, allowing Criterion to move quickly on opportu-nistic investments. All valuation models are then supported by 3rd party affiliates to mitigate any potential market uncertainty. Local market knowledge and expertise is central to the formulation and execution of our investment strategy. Criterion’s equity partners gain access to privately negotiated, off-market transactions and further benefit from our proven expertise in leasing, property management, and asset management.
Full portfolio can be seen at: www.criteriongroup.com
Selected Works
