cristhian serrano's industrial design portfolio

B Y C R I S T H I A N S E R R A N O3T H R E E P R O J E C T S .

CristhianSerrano About

About Me.

Academic background.•Technical high school graduate in Industrial Design at Instituto Tecnologico Salesiano Eloy Valenzuela ( 1998-2003).

•Professional Bachelor degree on Industrial Design, Universi-dad Industrial de Santander (2004-2011).

•Exchange student in “sigueme” programme at Universidad Nacional de Colombia (2007).

Work Experience.•Communications Vice president at AIESEC’s regional training conference ZoC (2009).

•Apprenticeship at Fundacion Cardiovascular de Colombia. (2009)

•Apprenticeship at Curtiembres del Valle Ltda.(2009).

Events & Awards.•Poster: “NeoMed :Sistema de Perfusion Multiple Para uni-dades de Cuidados Intensivos” presented at V encuentro latinoamericano de diseño, Palermo University, Buenos Aires, Argentina, 2010.

•1st Place in the Design Challenge at “IV Simposio Nacional de Diseño Industrial- UIS” , category: Furniture, 2010.


Skills.

Rhinoceros Alias Solidworks Sketchbook Designer

Cinema 4D

Blender Vray

100%

60%

80%

100%90%

70%

100%

Main work applications.

Additional.•Interdisciplinarywork, experience working with profession-als from several areas, such as, engineers, health staff, social workers, users, etc.

•ProjectManagement, ability to create tasks, assign resourc-es, track project’s budget and progress.

•SketchesandMock-ups,communication skills trough hand made drawings and quick models.

•Computerskills, in several applications like Photoshop, Illus-trator, InDesign, MS Project and mind mapping tools.


1N E O M E DP E R F U S I O N S Y S T E M

CristhianSerrano FCV Project

The FCVThe FCV (Fundacion cardiovascular de Colombia) is one of the most important clinics in Colombia, focused in Health services and Medical Product development.Founded in 1986 the FCV has several branches in cities like Bucaramanga, Santa Marta, Manizales and Ibague; is the only clinic in Colombia who has developed several strategic busi-ness units, covering the health business from marketing to telemedicine.


What is a Perfusion Pump?It is an electronic device used to infuse certain drugs to a very precise speed rate in a very precise amount. The way the pump works is basically the same with slight changes depending of the pump’s brand.


How can we infuse three different drugs into the neonate in a simple but effective system that can be taken anywhere inside the hospital?

Problem


Project Requirements:

1. The system should receive a maximum of three Perfusion pumpsspecifiedbytheFCV.

2. The system must have 3 hours of electrical independency.

3. The system should be con-trolled only by a touch screen computer.

6. The system should be easy to transport.

4. The system should be easy to clean.

5. The system should be able to join to the new mobile in-tensive care unit for neonates ( in developing)


•Main competitors.

•Company’s work so far.

•Interviews with medical staff.

•Visits.

•Sketches

•3D models.

•Blueprints.

•Production diagrams

•Prototypes

•Concept Tests

•Adejustments


The Context.

Characteristics•Intensive care Units are very stressful places, but at the same time very quiet at times.

•There are medical equipment everywhere, lots of cables an columns to put pumps and several other devices.

•Cleanness is extremely important, everything must stay clean to avoid bacteries and viruses.

•Nurses are always in surveillance paying attention to some-thing irregular or alarms from the devices.

•Space is very important and should be optimized to ease the job and allow as many devices as possible, depending of the situation of every neonate.

•All the devices are constantly in use by nurses and doctors and when something it’s not working properly they need to call technical assistance.


12

3

4

5

Bidirectional assembly

Compact Mode

Touchscreen computer

Perfusor compartmentsWorking Area

Compact Mode

Compact Mode

Compact Mode

Compact Mode

Data Cables

Perfusor compartments

Storage

Storage


5

6

78

9Compact Mode

Compact Mode

Protective case

Perfusor compartments

Rotary drawers

Storage


Concept RefinementThe next step after evaluating the concepts and deciding the most convenient elements in each of them, is to make a 3D model that gathers all these elements in a single concept.


Redesign Process.The redesign process focuses on a much simpler system, en-hancing fabrication and functionality, the system is though to be used mainly on a column.

Battery

Column

Data Cable

Power Cable

Plastic shelves

Perfusors

Removable column support


Main column


The Final ConceptImproved details such as the cable handling and the adjust-ment of every perfusor. Transportation and technical support areintegratedintothefinalconcept. Handle

Main Column

USB hub protective door

Adaptor

Cable grommet

Power cable

Wheels

Battery storage

Data Cable

Perfusor shelves


CristhianSerrano FCV ProjectEasy to use system, controlling every pump from the touch screen computer

Move the system using its own wheels or using the column when being used.


2. The system receive three Perfusionpumpsspecifiedbythe FCV.

3. The system has 3 hours of electrical independency.

6. The system is controlled only by a touch screen computer.

5. The system is easy to transport.

1. Easy to clean System

4. The system is able to join to the new mobile intensive care unit for neonates ( in developing)

Dismount the system by grabbing the back handles and pulling up front.

CristhianSerrano Miau! Ironing Board

2M I A U !I R O N I N G B O A R D


User’s needsMost part of the project requirements were taken from the needs detected from a users poll.The main purpose of this poll was to know how the people relate to the activity (ironing), do they love ironing? Do the hate it? Why? If they could change something in the way they usually iron their clothes, what will it be?Whatkindgofnewfeatureswouldtheyliketofindintheirnext ironing board?.

1. The ironing table must ease the process of ironingIroningissuchacomplicatedtask,thegarmentsseemtoneverfitrightinthetable,be-

sides you have to spend time pulling out the table and setting it up!!

2. The ironing table must be stableI don’t like ironing cause the table is always so unstable, the whole table moves during

the ironing which could be dangerous, once my iron fell down a cause of this...

3. The ironing table must be wider.the table is too narrow. Ironing on this kind of surface only

makeseverythingmoredifficult!

4. It will be nice if...-The table has its own power source

-The table has music, maybe a radio or a music player!

-The table has some sort of fan, it can be very handy when

you are ironing


Design Process

Thefirststepintheprojectistotoidentifythedifferent

ways to aproach the problem to learn from their weak-

nesses and strengths , Furthermore to identify an unat-

tended market niche

Thenweinterviewedtheuserstoffindouthowtheyuse

ironing boards, what problems do they have with this kind

of products? How is their relationship with the product?

Whatfeaturestheywouldliketofindinthenextironing

board? And which will be the best approach to develop a

new product?

With the information gathered from previous phases, the

creative process begins by trying different approches in

order to evaluate which will be the one that best suits to

users

materials.Inthisstage,everypartofthefinalproduct

must have their corresponding blueprints.

At this point the selected concept is taken to be improved

in different aspects such as aesthetics , functionality, costs,

etc.


1

2

3

4

5

6

7Articulation

Chest of drawers

Surface shaped as a shirt

Surface in cabinet

Rotation axis

Double Articulation

Floor cabinet

Segmented surface

Articulated segments

Limited Pivot

Scale


Oh, an ironing board....

(...I once burnt myself ironing

...I once dropped my iron and get it

ruined

...Ironing takes so much time)

i really hate ironing, but i have to do it...

Oh, a piece of art....

(...I used to paint when i was little

...how much color and energy

...I love the way i feel when i look at it)

i really love to have this in my room...

Current Reaction Desired Reaction

Concept rethink

The project should be focus in a way to make the ironing board as simple as possible, providing a solution according to the user’s main needs; but soon it become obvious that the previous user’s bad experiences will be a very important factor to the way the product is perceived.


Base ConceptThe new concept consists in a simpler wall mounted structure, this structure has a graphic artwork in the back of the ironing surface. This artwork will be visible when the ironing board is lifted. The surface is able to rotate for a better adaptation to small spaces, notice how the leg is embedded into the surface.


Aesthetic approachWith the aim of making the product more dynamic the surface is turned into acartooncharacter,alsothewallsupportissimplifiedtousethetable’sownweight to lock itself into the storage position, i.e. when being collapsed up.

Accessory to iron jackets shoulders

Rotative surface

Locked by gravity

Cartoon character


Thisconceptisthenpresentedtousersinordertofindmoreelements to improve and to evaluate their overall reaction to the cat concept.


Concept adjustAfter evaluating the information gathered in the concept test, someattributesaremodified.Theironsupportwassimplifiedand the overall design of the illustration character is friendlier now.Thesearethefinalchangestotheproductbeforebeingmanufactured.

Bilateral iron support

Leg Hinge

More natural resting position

Lock by gravity

Locked position (in use)

Resting position (not in use)

CristhianSerrano Miau! Ironing BoardCovering: Fabric and foam

Main Surface: Laminated woodLeg’s Hinge: Solid Molded Plastic

Main articulation : Solid Molded Plastic

Iron Support : Laminated Wood

Iron insulator: Painted steelRotation Axis: Steel pipe

Backing Surface: Laminated wood (2 halves)

Exterior surface: Printed Laminated wood (2 halves)

Leg: Metal Pipe

Accessory: Foam covered wood

ManufacturabilityThe different adjustments made to the concept lead now to the manufacturability phase, where materials and fabrication processesaredefined.Finally,150unitsshouldbeproducedatapriceofapproximately$50tobeaprofitablebusiness.


The Final Concept: Miau!Thefinalconceptgatherstheentireprocessofthisprojectanditsfinalproposal.Themainattemptoftheproductistooffermore comfortable conditions to the users,including increasing stability, a wider space to iron, a better support for the iron and a quick and ease way to use. In addition, the product offers a decorative design that has no other intention than put a smile onthefaceofthosewholookorusethefinalproduct.

Funny cartoon character designQuick access, just pull down the board

The leg will come down by itself

1. 2.

3.


Wider ironing surface in the middle for

shirts and narrower at the front for pants

Removable accessory to

iron jacket’s shoulders 45degreesrotation

Inclined Iron Support

4.

5.

6.

7.

CristhianSerrano Endal

3E N D A L :D O G ’ S A C C E S s O R I E S


Curtiembres del ValleCurtiembres del valle is a company from Santander, its main activity is focused on leather tannery, being the company a family business now in its third generation.The company focused its production in vegetable leather and all their processes are eco friendly what has made the com-pany one of the most important tanneries of Santander.


What is Vegetable Leather?Vegetable leather is leather tanned using vegetable compo-nents instead of mineral ones (chrome), the vegetable leather is characterized for being less pollutant in its fabrication pro-cessandhavingagreatoldtextureonthefinalproduct.


User’s needs.1. Ergonomics The pet’s ergonomics should be the main design factor to have into account

4. GendersThe product line must have products and textures for both genders.

2. HarnessesThe products line must have dog’s harnesses.

5. BreedsThe products must try to be as versatile as possible,fittingindifferentdogbreeds.

3. CollarsThe products line must have dog’s collars.

6. SizesEven when the most popular breeds are small, within a breed there are several sizes.


•Production Process

•Facilities recognition

•Survey to expert users: Vets

•Survey to Pet Owners

•Relevant competitors

•Components Blueprints

•Materials selection

•Production diagram

•Costs analysis

•Needsfiltering

•GeneralSpecifications

•Mind Map

•Referenced Sketches

•3D models

•Low Fidelity Prototypes

•High Fidelity Prototypes

•Concept Test

•Concept adjustments

•Scaling

•Scaledlowfidelityprototypestest.

•Scaled prototypes adjustments

•Brand and packaging design


Experts said:

7/14 Recommend this product to clients

Schnauzer.

Poodle.

Beagle.

Labrador.

Pinscher.

Most Popular Breeds

Star Product: Harnesses

Owner’s annual investment

Leather Perception


Concept DevelopmentThe sketch part will be made using reference images. This technique will speed up the process in order to save time for prototypes. After obtaining the referenced sketches, every conceptwillbemodeledin3dtorefineitsadaptationandchecktheoveralllook.Theseconceptswillbefilteredandlaterprototyped to start doing adaptability tests in dogs.

Mind Map

Referenced sketches

3d Models

Filtering

Mock-ups & Tests

Prototypes


1 2

3

4

5

Harnesses.


6

7

8

9

10 11

Collars.


Concepts Selection.After analyzing each concept in a comparative matrix with the strongest market competitors, having into account the user’s needs, three collar models ( 9-10-11)andtwoharnessmodels(1-andtheresultofmerge4-5)areselectedtobedevelopedandtocontinuewiththenextphase.

Tie Collar

Harness Cover Harness Suspenders

Punching Collar V Collar


Fix ring

Put leather beltSewing

Mock-ups.V collar.

The following is a series of pictures of some mock-ups and prototypes for each concept. All were tested in the same dog (a small Schnauzer) at a veterinary. In this way we can check the adjustment of every product and the changes that need to be made to improve the design concepts.


Reduce leather ring diameter

Lengthen tie

Tie collar.


Add internal support

Add rivets

Junction by sewing

Punching collar.


Remove Handle.

Put nylon belt.

Increase distance.Add tag label.

Strengthen.

Sewing.Adjust distance

Adjust distance

Harness Cover.


Put nylon belt

Put nylon belt

Move to front

Improve assembly

Increase Opening

Sewing

Adjust distance

Harness Suspenders.


Scaling. In order to have the right measures for each size, several mock-ups are made for all the products. They will be tested in sev-eraldogswithdifferentproportionsinordertofindasetofsizesthatcanbeadjustedtomanydogsaspossible.

Size M Size L Size S


Concept Refinement.Harness Suspenders.

The main stress is located over the dog’s shoul-

ders, keeping his throat free avoiding choking.

The junction point works also as a rotation pivot

allowing the dog a more natural movement, every

time it change his direction.

Locate the belt around the dog’s chest

Set the suspenders and

adjust the length

Provide the owner’s contact details on

the tag, located on the belt’s buckle

1.

2.

3.

The second junction point is located under the

dog’sbelly,butunlikethefirstone,itcanmove

through the belt.

After completing the scale mock-ups, the features and com-ponentsofalltheproductsaredefinedaswellasthewayitshould be used on the dog.


Harness Cover.

Provide the

owner’s contact

details on the

tag, located

on the belt’s

buckle

3.

1.

2.

The anchorage point on the back, prevents the front part to

go up and choke the dog, locating the effort in his chest.

Pass the dog’s head trough the harness.

Fasten the plastic buckle and adjust the nylon belt.

The chest has wider contact area to

create a better load distribution.

The junction on the lower part is able to move

freely trough the belt, providing better adjustment


Punching Collar.

Tie Collar.

V Collar.The ring slides freely to keep the col-

lar into position.

The ring slides freely to keep the col-

lar into position.

The collar must be loose to

avoid choking.

the collar must be loose to

avoid choking.

Provide the

owner’s contact

details on the

tag, located on

the belt’s buckle

Include the owner’s contact details

on the tag, located on the belt’s

buckle

The v shape moves

down. The main

stress point under de

dog’s throat

As any martingale collar it closes to a

certain point when the dog pullsThe owner’s informa-

tion must be provided

behind the ring support

Ensure that the tie does not drag

when the dog is standing up.


EndalEndal

®

®

1

2

3

4

Bello Script

Negative

Negative Vertical

Positive Horizontal.Positive

Tracking-50(Consistency)

Shaking Tail(Dog’s

Contour(Volume) ®

®

®

®

Brand Development.The brand concept is focused on the positive feelings between the relationship owner-pet and the design proposal of the products.


20

28

28

5

7

20

Package Development.The package is a simple solution to show the product and make it stand out while communi-cates the unique design approach and quality of the product.

Hanging Hole

Hole for closing Small Size

Large Size

Display window


Suspenders Harness

M

Unfolded packaging


Final packaging.Thefinalpackagingconceptisfinishedinlaminatedcardboardfor the main body and acetate for the display window.


Cover Harness.


Suspenders Harness.


Tie Collar.


V Collar.


Punching Collar.

B Y C R I S T H I A N S E R R A N O3T H R E E P R O J E C T S .

cristhian serrano's industrial design portfolio

Documents

n s e r r

cristhianserrano about1n

n o3t h r e e p r o

effective system

industrial design

b y c r i s t h

cristhianserrano aboutabout

cristhianserrano aboutskills