Crispin Porter + Bogusky

Presented byDheeraj – Santosh – 144Ramesh – 139Vinita – 158Smita – 249

Introduction

Advertising agency based in Miami and Boulder

Member of publicly-traded MDC Partners(MDCA)

Formerly known as Crispin Advertising and changed its name to Crispin Porter and Bogusky in 1994.

The company was founded in 1965

It has additional offices in Los Angeles and London

Alex Bogusky says• He wanted to change with the changing technology

• He wants CP+B to constantly evolve

• Wants to make it the best place to work in

• Believes that ours is a fresh way of looking at brand building

• Believes that it is the agency’s job to making the clients famous

• Believes in being successful yet humble

ClientsBurger king Coke Zero

Microsoft Best Buy

Volkswagen Domino’s Pizza

Mini American Express OPEN

IKEA Old Navy

Philips Scandinavian Airlines

Company Philosophy Well known for using Viral Marketing

techniques

Design Thinking + Doing

 Cultural + Consumer Research

Pillars for Brand Building The Subservient Chicken BMW Mini

Contd….  Anti-smoking campaign TheTruth.com.

FORMAT OF STRUCTURING ADSCLIENT NAME : BURGER KING

CPB ASSOCIATION SINCE : JANUARY 22, 2004

STRATEGIC BRAND

ANALYSIS

CUSTOMER COMPETITOR SELF-ANALYSIS

BRAND IDENTITY SYSTEM

BRAND IDENTITY SYSTEM

BRAND AS APRODUCT

BRAND AS AORGANISATION

BRAND AS APERSON

BRAND AS ASYMBOL

IMPLEMENTATION SYSTEM

BRAND IDENTITYIMPLEMENTATION

SYSTEM

BRAND POSITION EXECUTION TRACKING

CPB CORE COMPETENCIES understand the mindset of people

Clients products economical status in the market

Using feedback and feed -forward control mechanisms in their ads

Ads Worth watching

Awards

Titanium Grand Prix : Cannes Lions International Advertising

Festival

Interactive Agency : Advertising Age and Creativity

O’Toole : Award for excellence, by American Association of

Advertising Agencies

Grand Prizes : CLIOS, EFFIES, Kelly’s, OBIES, APG awards,

and the One Show

Conclusion

Consistently redefined advertising and changed an entire

industry’s definition of the term "media.“

Challenging, irreverent, hilarious, shocking, and always

compelling

Great entertainment than advertising

Advertising Creativity