It’s Great to be Gay TM

Introduction to Crew Magazine

•  Launched in late 2012. Crew is a social media magazine for guys that goes beyond the usual sex and politics that dominate gay media:

•  Crew aims to be the guide to a sophisticated urban male lifestyle. Discovery and web curation is a big part of the brand - we surface stuff that is new, cool, stylish, useful, or just plain entertaining

•  Content categories include style, entertainment, travel, food/drink, health/fitness

•  Each day Crew publishes 8 to 10 pieces of short and long-form content:

•  Short-form content is typically curated from the web •  Long-form content is completely original

•  Accomplished freelance writer and editor Terry Levine was recently appointed as Crew’s National Editor

Our Audience •  Crew is targeted primarily at gay males

in Canada, but we also expect to find an audience with anyone who is interested in a sophisticated urban lifestyle

•  According to the Canadian Gay & Lesbian Chamber of Commerce, this market accounts for 7% of the population but 10% of consumer spending

•  With average incomes that are almost double the population, gays spend disportionately more in many categories including home renovation and décor, dining/alcohol and travel

•  Unique Canadian visitors/Page views (according to Google Analytics):

•  January 23,666/37,866 •  February 23,706/40,300 •  March to date 11,000/17,600

Advertising with Crew Magazine

•  We’re creating an advertising environment that is friendly to mainstream advertisers

•  The site offers standard IAB Leaderboard, Medium Rectangle and Half-Page units as well as “rising star” units including the Billboard, Pushdown and and Filmstrip

•  Sponsorship packages include wallpaper, earlugs and sponsored content:

•  Short sponsored content is 50-100 words per piece and be published as part of a daily/weekly series, or as a one-off

•  Long form is up to 500 words

•  Images of advertiser’s choosing are included in both short and long form content

•  Sponsored custom video

•  Email sponsorship (The Gay Agenda)

Crew Magazine home page, short and long form article pages