creatopia - bridging social resources and design
DESCRIPTION
CREATopia HK project is suggesting building a system that helps industries to reinterpret and reinvents local resources; utilize local resources, creativities and designs to generate ideas and models for on-going sustainable social and economical transformation of Hong Kong.Proposal Prepared by Jeff WanTRANSCRIPT
Proposal Prepared by Hong Kong Design Ins,tute
& HULU Culture
Version 01
CREATopia
CreateSmart Ini<a<ve 2011-‐12
1. Principles & Objec<ves 2. Background & Core Ac<ons 3. Conceptual Framework of Execu<on 4. The 7 Modules in 2 Phrases
Index
5. Organiza<on
1. Principles & Objec<ves
Social resources are renewable for sustainable development
Design and crea<ve strategy is an engine for enabling resources to excel
Crea<ve business model executes new strategies for sustainable growth of society and economy
The collabora<on of three transforms social resources to sustainable social capitals
A.
B.
C.
Sustainable Growth of Society and Economy
Social Resources
Design & Crea,ve Strategy
Crea,ve Business Model
2. Background & Core Ac<ons
Social resources are renewable for sustainable development
Design and crea<ve strategy is an engine for enabling resources to excel
The collabora<on of three transforms social resources to sustainable social capitals
Crea<ve business model executes new strategies for sustainable growth of society and economy
A.
Social Resources
But they need to be iden<fied in order to be u<lized
Stock Taking Process
Under-‐u,lized Resources Resources ready to be u,lized
Cultural Resources:
• Heritages • Urban &
Tradi<onal CraWs
• Old Shops & CoXage Businesses
Etc.
Example 01
Manmade & Natural Resources:
• Urban Wastages
• Agricultural Products
Etc.
Example 02
Human Resources:
• SMEs
• Skilled Labors • Ins<tu<ons
Etc.
• NGOs • SEs
Example 03
further this stock taking process of un-‐u<lized local resources. Then, translate them into renewable resources for sustainable development.
CREATopia will… A.
Social resources are renewable for sustainable development
Design and crea<ve strategy is an engine for enabling resources to excel
The collabora<on of three transforms social resources to sustainable social capitals
Crea<ve business model executes new strategies for sustainable growth of society and economy
B.
Design & Crea,ve Strategy
Crea,ve Business Model
Design & Crea,ve Strategy
It makes all the different
Case 01
Design & Crea,ve Strategy
It makes all the different
Case 02
create a pla`orm to facilitate construc<ve dialogues between the social resources and crea<ve minds.
Design & Crea,ve Strategy
CREATopia will… B.
Social resources are renewable for sustainable development
Design and crea<ve strategy is an engine for enabling resources to excel
The collabora<on of three transforms social resources to sustainable social capitals
Crea<ve business model executes new strategies for sustainable growth of society and economy
C.
Design & Crea,ve Strategy
Crea,ve Business Model
Crea,ve Business Model
Sales
Finance
Produc,on
Promo,on
Legal
Etc.
Advices Incuba,ons
Design & Crea,ve Strategy
Crea,ve Business Model
help crea<ve strategies to execute into Design Enterprises, SEs, SMEs, etc.
CREATopia will… C.
3. Conceptual Framework of Execu<on
a crea<ve system for enhancing collabora<on between:
-‐ Social Resources -‐ Design & Crea<ve Strategy
-‐ Crea<ve Business Model
$$$
CREATopia func<ons as…
interac<ve pla`orms for both physical and mobile environments that facilitate:
-‐ Sharing of Resources -‐ Cross Disciplinary Networking -‐ Knowledge Exchange -‐ Explora<on and
Experimenta<on -‐ Archiving of Successful Projects -‐ Celebra<on of Result -‐ Sustainable Development
CREATopia executes with…
4. The 7 Modules in 2 Phrases
4.1 Network 4.2 Studio 4.3 Marketplace 4.4 Award 4.5 Tour 4.6 Fes<val 4.7 Extension
CREATopia will be divided into 7 Modules in 2 Phrases:
Phrase One
Phrase Two
***Proposed Project Dura<on: 2 Years
CREATopia Network
4.1
CREATopia Network, a knowledge-‐based network to facilitate dialogues and dances between local community-‐based resources, local crea<ve individuals and entrepreneurial-‐minded individuals.
CREATopia Studio 4.2
CREATopia Studio, a laboratory to generate and nurture ideas for crea<ve community-‐based designs and design strategies; it is an environment for seminars and workshops mentored by local experts, designers, social innovators, etc.
CREATopia Marketplace
4.3
CREATopia Marketplace, an innova<ve marketplace for community-‐based and local resources driven businesses; to help local ar<sans, designers, start ups and entrepreneurs to execute their ideas into sustainable businesses and form the backbone of local crea<ve economy.
CREATopia Award
4.4
CREATopia Award, a local and interna<onal awards for acknowledging successful cases and projects that innovate socie<es socially and/or economically.
CREATopia Tour
4.5
CREATopia Tour, a physical and mobile tour experience introduces Hong Kong’s community-‐based social and cultural uniqueness, such as case studies and stories about local craWer, old shops, designers, NGOSs, Social Enterprises, etc.
CREATopia Fes<val
4.6
CREATopia Fes<val, a local and interna<onal awards for acknowledging successful cases and projects that innovate socie<es socially and/or economically.
CREATopia Extension
4.7
CREATopia Extension, an extension for CREATopians to promote themselves to the global network. This is an extension of network that creates extended opportuni<es for overseas collabora<ons and businesses.
5. Organiza<on
Organiza<on Applicant Organiza<on
Hong Kong Design Ins<tute Member of Voca<onal Training Council
Collabora<ng Party
HULU Culture Non-‐Profit Organiza<on
Project Coordinators Mr Wan Chung Sing Jeff Hong Kong Design Ins<tute
Dr Lee Wai Keung Alpha
Miss Shum Yin Ting Hong Kong Design Ins<tute
Mr Patrick Shaun Ford Hong Kong Design Ins<tute
Project Advisors Mr Lu Lam Leslie Hong Kong Design Ins<tute
Miss Fok Tin Man Iman HULU Cuture
Dr Lam Yan Yan Hong Kong Design Ins<tute
CREATopia