creativity tools - overview, use and role within creative processes
TRANSCRIPT
Felix Zappe Overview Creativity Tools
Disclaimer
1
Creativity Tools Overview
The Tools
Brainstorming CoRT / DATT / BoP Tools
A-G-O – Aims, goals, objectives
CAF – consider all factors
FIP – first important priorities
A-P-C – alternatives, possibilities, choices
P-M-I – Plus, minus, interesting
OPV – other people’s views
C&S – consequence & sequel
SCAMPER S – substitute
C – combine
A – adapt
M – modify
P – put to
another use
E – eliminate
R – reverse
SWOT-Analysis
Creative Hitlist Problems, Improvement Tasks,
Projects, Whim & Opportunity
Random Word Weighted Grid Analysis
Six Value Medals Gold – People’s needs
Silver – Organization view
Steel – Quality impact
Glass – Potentials explored
Wood – Environmental issues
Brass – Perception & appearance
5 Wh-questions
CARTS-criteria costs, acceptance, resources, time, space
Brainwriting
What if Analysis Action step sequencing
Feed-
back
Implementation
planning GANTT-Chart
Starbursting Comprehensive (&
iterative) questions about
a solution
“Don’t sell
me …”-game
Lateral Thinking
Provocation
Movement
• Arising
• Reversal
• Escape
•Wishful
Thinking
• Top of Head
• Extraction
• Differences
• Moment-to-
moment
• Positive
Aspect
• Special
Circum-
stances
Felix Zappe Overview Creativity Tools
Disclaimer
2
Creativity Tools Overview
Tools regarding usage
Ideation tools Evaluation tools Analysis tools
SWOT-Analysis
Brainstorming
Creative Hitlist
Random Word
Brainwriting
SCAMPER
Concept
triangle
Weighted Grid Analysis
CARTS-criteria
What if Analysis
Action step sequencing
Feedback
Implementation
planning
Six Value Medals
5 Wh questions
GANTT-Chart
“Don’t sell
me …”-game
Starbursting
Lateral Thinking
Felix Zappe Overview Creativity Tools
Disclaimer
3
Creativity Tools Overview
Tools within de Bono’s To Lo Po So Go - Process
To - Goal Lo - Analysis Po - Possibilities So - Decision Go – Planning
5 Wh
questions
SWOT-Analysis
Brain-
storming
Creative
Hitlist
Random
Word
Brain-
writing
SCAMPER
Concept
triangle
Action step
sequencing
Feedback
Implementation
planning
CARTS-criteria
What if Analysis
Weighted
Grid
Analysis
Six Value
Medals
GANTT-
Chart
“Don’t sell
me …”-game
Starbursting
Lateral
Thinking
Felix Zappe Overview Creativity Tools
Disclaimer
4
Creativity Tools Overview
Tools within the CPS (creative problem solving) - process
Exploring Preparing for Action Idea
Generation Solutions Acceptance Objective Fact Problem
5 Wh
questions
SWOT-
Analysis Brain-
storming
Creative
Hitlist
Random
Word
Brainwriting
SCAMPER
Concept
triangle
Action step
sequencing
Implementation
planning
Feedback
What if Analysis
Six Value
Medals
CARTS-
criteria
Weighted
Grid
Analysis
5 Wh
questions
GANTT-
Chart “Don’t sell
me …”-game
Starburs
-ting
Lateral
Thinking