creativity course: barcelona market
TRANSCRIPT
Open spacesMost people tend to
get in easier if there
is no barrier
between the inside
and the outside of
the shop.
Shop windowsFinely decorated shop windows are an old trick,
but still people stop and stare at them. They do
work.
On the contrary, poorly worked shop windows do
not grab the attention and customers may doubt
of the quality of the goods.
People attract peopleWe like to see people like us in
shops. This gives reputation to the
place.
I especially look at people before I
get into a restaurant to see if I will
like it.
However we don’t like lines!
Before waiting too long in a line for
your turn you’ll probably think twice
if you really want that much what
you’re buying.
Beautiful places
We are probably
going to spend
more time on a
place we like.
Light, colors,
temperature and
music all
influence our
willingness to
stay longer.
Opportunities
One of the shops I visited was dark
and half empty, even though the
area was crowded.
Proper lighting and better shop
windows would make the place
more comfortable.
Opportunities
I escaped one of the supermarkets because the
waiting lines for checkout were huge.
That’s why most shops don’t have the desk just in
front of the door, even though if that would be better
to prevent theft.
Another supermarket in the neighborhood has a
better policy: if there are more than 3 people in a
line, a new checkout lane is opened.