C R E AT I V E TA S K

I n wha t way wou ld you uncove r f ea r and te l l t he s to ry i n o rde r t o he lp you rse l f o r someone e l se to ove rcome and cha l l enge an ex i s t i ng fea r?

CONCEPT

I wan t to use fea r as a too l i n d im in i sh ing i t se l f , by mak ing the “ove rcoming” o f f ea r i n to a game. I n th i s game you i n te rac t w i th you r f r i ends to encourage each o the r to cha l l enge and ove rcome an ex i s t i ng fea r. You p resen t you r expe r i ence i n v ideo and sha re i t w i th you r f r i ends fo r rev i ew and feedback . The game i s s imp le , soc ia l med ia based and fun .

S T E P 1 . S t a r t a c h a l l e n g e w i t h y o u r f r i e n d s .

Let us start a challenge and see who can

overcome their fear!

I'm afraid of big dogs!

Spiders

Snakes

Clowns are scary

#Spiders

76

62

34

1.

2.

3.

" Hero of the week " f

VS

#Clowns

5 23

S T E P 2 . C h a l l e n g e y o u r f e a r a n d s h o w

i t i n a v i d e o c l i p .

S T E P 3 . G e t e n c o u r a g e m e n t a n d

a d v i s e f r o m y o u r f r i e n d s .

S T E P 4 . W i n t h e c h a l l e n g e . B e c o m e f e a r l e s s . S h a r e i t .

Wha t a re you a f ra id o f ?

D R A F T

S H O W Y O U R F E A R

SHOW YOUR FEAR

ENTER

C R E AT E YO U R F E A R P R O F I L E :

Na me: Ad am Loke

Locat ion : Stockholm

Fear d escr ipt ion : I 'm afr a id o f sp iders . A l l sp iders . I can ' t s tand t hem. I f there is a s p ider in the room I need to leave unt i l i t ' s gone .

Fear tags : #Spiders

N E X T

C R E A T E Y O U R O W N F E A R C H A L L E N G E O R J O I N O T H E R S :

Name: Hero o f the week

T ime: D a y s

J o i n c h a l l e n g e :

Na m e : M o d i g a s t e h e n i S t o ck h o l mP e o p l e : 2 5 7 8B y : E m i ly D a h l

Na m e : F e a r I s l a n dP e o p l e : 13 8B y : H y p e r I s l a n d

Na m e : O ve r c o m e yo u r s p i d e r fe a r P e o p l e : 14 0 3 2 3 4B y : C h r i s S n ow fl a ke

Na m e : R e d b u l l fe a r ch a l l e n geP e o p l e : 2 5 0 3 3B y : R e d b u l l

C r e a t e c h a l l e n g e :

Mode: P rivate

Invite friends

Star t

A p u b l i c f e a r c h a l l e n g e s c o u l d b e t i e d t o s p e c i fi c g e o g r a p h i c a l l o c a t i o n o r a r e a .

C o n fi n e d w i t h i n a s p e c i fi c g r o u p o r o r g a n i z a t i o n .

B e g l o b a l a n d a l i g n e d w i t h a s p e c i fi c f e a r o r a n x i e t y.

H a v e a p r o m o t i o n a l p u r p o s e f o r a s p e c i fi c p r o d u c t o r c o m p a n y.

7

Challenge your friends:

A d a m L o k eS t o c k h o l m

I ' m a f r a i d o f s p i d e r s . A l l s p i d e r s . I c a n ' t s t a n d t h e m . I f t h e r e i s a s p i d e r i n t h e r o o m I n e e d t o l e av e u n t i l i t ' s g o n e .

Chal lenge

14 23 13-04-12

11 8

5 2

13-04-11

13-04-08

E m i l y D a h lS t o c k h o l m

T o r Å s t r ö mS t o c k h o l m

I ' m a f r a i d o f b i g d o g s . W h e n I w a s a c h i l d a d o b e r m a n a t t a c k e d m e , s i n c e t h e n b i g d o g s t e r r i fi e s m e .

I ' m a f r a i d o f c l o w n s . E v e r s i n c e a n i n c i d e n t a t my 8 t h b i r t h d ay, c l o w n s h av e t e r r i fi e d m e . F u c k i n g f a c e p a i n t e d b a s t a r d s !

Your Pro file :

S tats :

Fr iends Profile :

Show your fearin: hours 24

A d a m L o k eS t o c k h o l m

T o r Å s t r ö mS t o c k h o l m

#Spiders

START CHALLENGE

ff

#Clowns

S e t t i m e - l i m i t f o r t h e c h a l l e n g e . S h o w y o u r f e a r b e f o r e t i m e r u n s o u t , o r c h i c k e n o u t .

T h e t i m e f r a m e f o r v i d e o p o s t s m u s t b e s h o r t f o r s o c i a l a c c e s s a n d v i r a l p u r p o s e s . T h i n k " H a r l e m S h a k e " o r G I F a p p s l i k e V i n e . O t h e r p a r t i c i p a n t s d e c i d e t h e w i n n e r o f t h e c h a l l e n g e b y " l i k i n g " a n d g i v i n g f e e d b a c k t h r o u g h c o m m e n t s .

T h i s e n c o u r a g e s v i d e o c r e a t i v i t y a n d h e l p s y o u l e a r n m o r e a b o u t y o u r f e a r s i n o r d e r t o o v e r c o m e t h e m . A r e a l f r i e n d o f t e n k n o w s y o u b e t t e r t h e n y o u r s e l f .

Share you r expe r i ence on you r T ime l i ne . Show the wor ld .

f

T h a n k y o u

Look ing fo rward to meet ing you i n

pe rson a t admiss ion day.