creative sales through online media (email version)
DESCRIPTION
This file contains Strategic way of thinking and Tactical ideas to optimize Social Media in terms of creating Creative Sales Programs.TRANSCRIPT
Creative Sales through Online
Media
Stefanie Kurniadi | Head of Digital Strategy DIXGITAL
@stefkurniadi
The PotentialsHow Internet can
help SalesOnline Activities
What are we talking today?
Stefanie Kurniadi | @stefkurniadi
Measurement
The way business runs, must changed.
As the way how customers lives right now.
The world will never be the same
again
The Facts about Growing Market
60 M Internet40 M Facebook5.6 M Twitter2.9 M Kaskuser450 T Linkedin4.9 M Blogger160 M Mobile User
The Facts about Growing Market
160 juta pengguna Mobile
KekuranganNegative ViralAkses internet di Indonesia belum menyeluruhTidak semua target market bisa digarap dengan Online Media
KeunggulanCepatInteraksi EngagementMurahFungsi ViralMembuka pasar Global
Sales
Pull
Push
Membuat konsumen mencari produk kita
Mendorong produk kepada konsumen sehingga mereka membeli produk
Brand Building
Channel Penjualan
How Internet Can Help Sales?
Stefanie Kurniadi | @stefkurniadi
Search Marketing
Email Marketing
E-Commerce Portals
Social Media/ Online
Community
How Search Marketing can help Sales?
A I S D AAwareness
InterestSearch Desire Action
How Search Marketing can help Sales?
People are searching :1. Information2. Recommendation
How Search Marketing can help Sales?
How Search Marketing can help Sales?
How Search Marketing can help Sales?
Make Sure you can be found on the net
you
Acquisition EngagementMonetizatio
nadd value
the keypoint on socmed marketing
strategy
How Social Media can help Sales?
How Social Media can help Sales?
How Email Marketing can help Sales?
How Email Marketing can help Sales?
How E-Commerce Portals can help Sales?
How E-Commerce Portals can help Sales?
Awareness Association Perceived Quality Loyalty
Brand Building to create Sales
Stefanie Kurniadi | @stefkurniadi
FACEBOOK–upload foto produk secara periodik, tag ke konsumen
Stefanie Kurniadi | @stefkurniadi
Stefanie Kurniadi | @stefkurniadi
KASKUS–post thread JUAL BELI, sertakan gambar produk dan kontak
Stefanie Kurniadi | @stefkurniadi
WEB ONLINE SHOPPING–buat web katalog produk dan belanja
Stefanie Kurniadi | @stefkurniadi
KEMBANGKAN RE-SELLER- cantumkan menu re-seller /agen pada web Anda
Stefanie Kurniadi | @stefkurniadi
KEMBANGKAN RE-SELLER- cantumkan menu re-seller /agen pada web Anda
•Number of friends•Number of followers
Basic Metrics
•posts and comments•influencers•growth rate of fans/followers/friends•second degree reach•share of voice•impressions
In-Depth Metrics•likes/favorites•ratings•social bookmarks•subscriptions•Pageviews•etc
The Engagementwww.fangager.com
Tweetreach.com
Milikilah Website/
Other Informatio
n Page (free)
Buat perencana
anEskekusi
Konsisten dan Kreatif
2 3 4
Pilih Medianya
Tentukan alat
ukurnya
Tentukan content-
nya
The Way You Think
Tentukan Objective
1
@stefkurniadi+62878 219 30803
Thank You!Stefanie Kurniadi
Head of Digital StrategyDIXGITAL Online Marketing Partner
Change your business as the way people life’s has changed.