creative industries economic impact brian mclaren ekos
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creative industries economic impact
Brian McLaren EKOS
1m employed in creative industries
(GB)
780,000 creative occupations in
other industries (GB)
117,500 UK creative businesses
7.3% of UK GVA (c. £57bn)
£13bn in exports
key employment sectors software and
e-publishing and music and
performing arts
high average productivity
UK creative economy
more than 58,000 people employed
more than 8,000 businesses
£4.5bn in GVA (6.2% of Scottish economy)
growth of 244% in GVA (1998 – 2005)
GVA per employee £77,638 (average £44,562)
creative industries in Scotland (2005)
value of creativity
Original Production Infrastructure Reproduction Exchange &
Consumption
Pratt, A. (1997): The Cultural Industries Production System: a case study of employment change in Britain 1984 – 1991.
52% of CI GVA19% growth in GVA (2002-2004)
demand
disposable income
consumer acceptance and adoption
digital technology
unprecedented public demand for cultural/creative experiences and
content
business need for innovation
Ordinary objectExtra-ordinary
object with strong added value
design and creativity
adding value through creativity
transforming cities
Scotland’s challenge
Original Production Infrastructure Reproduction Exchange &
Consumption
global players compete across supply chain
massive investment in creativity overseas
scale and access to markets
creative industries - yes or no?
economically significant? YES
fit with wider economic ambitions? YES
cross economy role? YES
foregone conclusion? NO
policy issues
asymmetric market structures
investment and support risk and innovationcreativity and education
clarity of objectives and responsibilities