creative confidence
DESCRIPTION
creative confidence. creative confidence. learning community. Learning community. momentum. Learning community. optimism. momentum. innovation is not an event. innovation is a (design) process. d.mindsets. d.mindsets. Focus of dp0 (design project 0). EMPATHY - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/1.jpg)
![Page 2: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/2.jpg)
![Page 3: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/3.jpg)
creative confidencecreative confidence
![Page 4: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/4.jpg)
learning community
![Page 5: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/5.jpg)
Learning communitymomentum
![Page 6: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/6.jpg)
Learning communitymomentumoptimism
![Page 7: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/7.jpg)
innovation is not an event
![Page 8: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/8.jpg)
innovation is a (design) process
![Page 9: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/9.jpg)
![Page 10: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/10.jpg)
![Page 11: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/11.jpg)
![Page 12: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/12.jpg)
d.mindsets
![Page 13: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/13.jpg)
d.mindsets
![Page 14: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/14.jpg)
Focus of dp0 (design project 0) EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own
IDEATIONgives you copious and diverse design solution possibilities to select, develop and test
PROTOTYPING & TESTgives confidence that your solution meets the need you uncovered;accelerates learning when you adopt a low-resolution prototyping mindset
![Page 15: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/15.jpg)
Mini project for today:
Improve the car maintenance experience . . .
![Page 16: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/16.jpg)
Mini project for today:
Improve the car maintenance experience . . .
What could we do to improve the car maintenance experience?
![Page 17: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/17.jpg)
![Page 18: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/18.jpg)
Erica:Truck owner
John:Mechanic
![Page 19: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/19.jpg)
Play: the role of an “imposter” ethnographerNote: what is important to Erica and John
Erica:Truck owner
John:Mechanic
![Page 21: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/21.jpg)
To feel empowered“It makes me feel good” (to drive up in the big truck)
To trust her mechanic“I have to trust, I have no other choice”
To appear knowledgeable“I don’t want to look dumb, or sound dumb”
To learn“I wish they would let me go in the bay . . . So I could learn more”
To be independent“I can deal with the situation . . . I can figure out what I need to do and just do it”
What’s important to Erica?
![Page 23: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/23.jpg)
What’s important to John?
To build relationships with customers“I love the clientele… familiar faces that come back time and time again comprise 80% of my enjoyment of my job.”
To be trusted“You think you had a good reputation, but it wears on you when people question you.”
To tackle a challenging problem“Watching it drive out of the driveway with no problem at all”
“I listen to Car Talk on my day off to listen to peoples’ gripes and see if I can get the answer.”
To service knowledgeable clientele“They understand stuff, so it’s not a big battle”
![Page 24: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/24.jpg)
![Page 25: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/25.jpg)
What’s important to Erica
To feel empowered“It makes me feel good” (to drive up in the big truck)
To trust her mechanic“I have to trust, I have no other choice”
To appear knowledgeable“I don’t want to look dumb, or sound dumb”
To learn“I wish they would let me go
in the bay . . . So I could learn more”
To be independent“I can deal with the situation . . . I can figure out what I need to do and just do it”
![Page 26: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/26.jpg)
In the context of car maintenance,How might we enable Erica . . .
To feel empowered
To trust her mechanic
To appear knowledgeable
To learnTo be independent
![Page 27: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/27.jpg)
To build relationships with customers“I love the clientele… familiar faces that come back time and time again comprise 80% of my enjoyment of my job.”
To be trusted“You think you had a good reputation, but it wears on you when people question you.”
To tackle a challenging problem“Watching it drive out of the driveway with no problem at all”
“I listen to Car Talk on my day off to listen to peoples’ gripes and see if I can get the answer.”
To service knowledgeable clientele“They understand stuff, so it’s not a big battle”
What’s important to John
![Page 28: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/28.jpg)
To build relationships with customers
To be trustedTo tackle a challenging problem
To service knowledgeable clientele
In the context of car maintenance,How might we enable John . . .
![Page 29: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/29.jpg)
![Page 30: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/30.jpg)
HOW to brainstorm: Rules
![Page 31: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/31.jpg)
In the context of car maintenance,
To feel empoweredTo appear knowledgeableTo trust her mechanicTo learnTo be independent
Select One Need for Your UserBrainstorm in Team: 12 minutes
To tackle a challenging problemTo be trustedTo build relationships with customers To service knowledgeable clientele
HMW enable Erica . . . HMW enable John . . .
![Page 32: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/32.jpg)
In the context of car maintenance,
To feel empoweredTo appear knowledgeableTo trust her mechanicTo learnTo be independent
Select One Need for Your UserBrainstorm in Team: 12 minutes
To tackle a challenging problemTo be trustedTo build relationships with customers To service knowledgeable clientele
HMW enable Erica . . . HMW enable John . . .
![Page 33: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/33.jpg)
In the context of car maintenance,
To feel empoweredTo appear knowledgeableTo trust her mechanicTo learnTo be independent
Select One Need for Your UserBrainstorm in Team: 12 minutes
To tackle a challenging problemTo be trustedTo build relationships with customers To service knowledgeable clientele
HMW enable Erica . . . HMW enable John . . .
![Page 34: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/34.jpg)
Selection :: Post-Brainstorm
THERE IS NO ‘BEST’ IDEADON’T EDIT BASED ON FEASIBILITY YETMAINTAIN YOUR INNOVATION POTENTIAL
![Page 35: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/35.jpg)
All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm
Yield familiar and incremental results
When evaluated with typical “attractive” and “feasible” criteria before direct implementation
idea selection is a critical step
![Page 36: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/36.jpg)
All the creative, wild, bad, OK, and undeveloped ideas from your brainstorm
Can be developed for feasibility
Selected for potential
we will select and develop high potential ideas
![Page 37: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/37.jpg)
IDEATION : Select multiple concepts
Use contrasting selection criteria to preserve innovation potential
![Page 38: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/38.jpg)
![Page 39: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/39.jpg)
Dishmaker by Ted Selker and Leonardo Bonanni from MIT
![Page 40: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/40.jpg)
prototyping is an
ATTITUDE
![Page 41: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/41.jpg)
keep it
LO-RES
![Page 42: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/42.jpg)
create
EXPERIENCES
![Page 43: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/43.jpg)
July 7-9th, 2008
![Page 44: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/44.jpg)
![Page 45: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/45.jpg)
Prototyping Activity
AS A GROUPChoose ~3 ideas that have the most votes
IN PAIRSDivide into pairs and assign one of the ideas to each pair Take 8 minutes to make a tangible version of the idea
![Page 46: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/46.jpg)
![Page 47: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/47.jpg)
Get Feedback
Find a pair designing for the other userTest your ideaPlay the role of Erica or John as you are giving feedback.4 minutes for each share/test, then switch.
![Page 48: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/48.jpg)
Share your results :: Headline!
Share an idea you created.What was the feedback?Where would you take it?
![Page 49: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/49.jpg)
EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own
•imposter ethnographers•observe what people say & do to infer what they think & feel•extreme users
IDEATIONgenerates many unexpected and diverse alternatives to draw from when looking for a new approach
•defer judgement, wild ideas, build on ideas of others•select multiple concepts with different criteria
PROTOTYPING & FEEDBACKaccelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable
•attitude of experimentation•lo-res experiences
![Page 50: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/50.jpg)
EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own
•imposter ethnographers•observe what people say & do to infer what they think & feel•extreme users
IDEATIONgenerates many unexpected and diverse alternatives to draw from when looking for a new approach
•defer judgement, wild ideas, build on ideas of others•select multiple concepts with different criteria
PROTOTYPING & FEEDBACKaccelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable
•attitude of experimentation•lo-res experiences
![Page 51: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/51.jpg)
EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own
•imposter ethnographers•observe what people say & do to infer what they think & feel•extreme users
IDEATIONgenerates many unexpected and diverse alternatives to draw from when looking for a new approach
•defer judgement, wild ideas, build on ideas of others•select multiple concepts with different criteria
PROTOTYPING & FEEDBACKaccelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable
•attitude of experimentation•lo-res experiences
![Page 52: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/52.jpg)
EMPATHYgives confidence that you are working on a meaningful problem;forces you to take a perspective other than your own
•imposter ethnographers•observe what people say & do to infer what they think & feel•extreme users
IDEATIONgenerates many unexpected and diverse alternatives to draw from when looking for a new approach
•defer judgement, wild ideas, build on ideas of others•select multiple concepts with different criteria
PROTOTYPING & FEEDBACKaccelerates learning, reduces risk, and gives confidence that your solution is desirable, feasible and viable
•attitude of experimentation•lo-res experiences
![Page 53: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/53.jpg)
d.mindsets
![Page 54: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/54.jpg)
![Page 55: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/55.jpg)
![Page 56: creative confidence](https://reader035.vdocuments.us/reader035/viewer/2022062521/568166a5550346895dda9417/html5/thumbnails/56.jpg)