creating your social media plan & strategy_dtcc april 2015

Creating Your Social Media Plan & Strategy

@LisaL.FlowersStrategist | Marketer | Advocate

@LisaLFlowers ~ [email protected] ~ April 18 2015

Agenda

HousekeepingIntroductions

Name, company, goals, 3 thingsVideoStepsRecap

3 thingsNext steps


@LisaLFlowers

Marketing, business development and public speaking – 25+ years

Teaching, tutoring and mentoring – 15+ years

Social media and business coaching – 5+ years

Lifelong learner, volunteer, and advocateGlobal – Malaysia and Nigeria


An Online Life &

Business@LisaLFlowers ~ [email protected] ~ April 18 2015

It All Started With A Tweet

One connection led to manyA journey of online conversations


#LisaInLagos

Educational institutions University of Lagos Nigerian Institute of Journalism (NIJ)

NGOs Hands That Care


#LisaInLagos

Media Houses The Source Magazine The News Magazine / PM News

Radio and TV Cool FM Nigerian Info FM ONTV

SoundCity


#LisaInLagos

Business and social media professionals Traveled from all over Nigeria

Social Media Meetup Nigeria’s first social media conference for

EVERYONE Abuja and Lagos


#Socialnomics

https://www.youtube.com/watch?v=zxpa4dNVd3c


https://www.youtube.com/watch?v=zxpa4dNVd3c

Why Use Social Media?

It’s free or cheapIt’s easier to learnIt’s where the customers areTo gain influenceTo listenTo get new ideas


Because it’s making a

difference.


Steps

3 RingsMustsS.M.A.R.T. goalsInventory or auditS.W.O.T analysisCompetitionS.M.A.R.T. goals (again)Decide which 3ContentEditorial CalendarNext steps


3-Ring Binder

One placeTabsAll log-in IDs, passwordsIdea To Do listSquirrelsMeasureReviseTrack


Musts

Must know who your audience isMust know where they are talking onlineMust have a destination for them to go to


S.M.A.R.T. Goals

Specific (what, how often or how much, where, etc.)

Measurable, mutualAchievable, action-orientedRelevant, realistic, recorded, results-

oriented, revise, resourcesTimely, time-bound


Example

Source: http://agemegracefully.com/?tag=smart-goal-setting


http://agemegracefully.com/?tag=smart-goal-setting

Inventory or Audit

Followers, friends, followingConversation rate—How many conversations does

each post generate? This may include comments on Facebook and Google+ and replies to a tweet.

Amplification rate—How often is the content reshared or retweeted?

Applause rate—How many people like, favorite and +1 each post?

Frequency of posts and keywordsGreat articles

https://blog.bufferapp.com/social-media-audit http://blog.hootsuite.com/social-media-audit-template/


https://blog.bufferapp.com/social-media-audit

http://blog.hootsuite.com/social-media-audit-template/

S.W.O.T. Analysis

@LisaLFlowers or [email protected] ~ April 18 2015

StrengthsWeaknessesOpportunitiesThreats

Ask others Internal and external

Competition

Social media auditS.W.O.T. analysisReview in 3 months


S.M.A.R.T. Goals (Again)

More infoMore insightMore ideasDon’t throw away your old goals


Decide Which 3

Website/blog – Must haveFacebookTwitterLinkedInYouTube – Don’t overlookPinterestInstagramYelp


The Top 3

Facebook is YOUR neighborhood.Twitter is the GLOBAL watering hole.

LinkedIn is the GLOBAL job board.


Social Media Comparison Chart

Source: http://social-i.net/wordpress-2.9.2/wordpress/wp-content/uploads/comparisonchart.gif


Claim Your Real Estate

Grab your nameBasic completionRedirectMonitor


Content

Curate and createTypes of contentWhat am I going to say?Editorial calendar


Curate and Create

Curate content Sharing a post on TwitterOR Doing an article curation (an article someone else

wrote) Adding content and/or images and thenwriting new content around the original article

A curater adds their own insight, links that make it deeper, adding another layer of information. - @JanLGordon

Create


https://twitter.com/JanLGordon

https://twitter.com/JanLGordon

Types of Content

Blog postsVideosInfographicsGuidesBook reviewsImagesOpinion postsProduct reviewsListsLink or resource

pages

eBookCase studyPodcastInterviewsResearchSurveysAnimated gifsComics or cartoonsWhat is your

competition doing? What is an unrelated

company doing?@LisaLFlowers ~ [email protected] ~ April 18 2015

What Am I Going To Say?

Brainstorming exercise on content


Editorial Calendar

Dollar TreeDon’t reinvent the wheelArmy, Navy, Air Force, MarinesKeep it simpleExamples

http://www.pinterest.com/scrappinmichele/editorial-calendar/

http://bit.ly/1HxiPQJ http://bit.ly/1uOse1h




http://bit.ly/1HxiPQJ

http://bit.ly/1uOse1h

1. YOUR PLAN2. GET SUPPORT

1. Facebook group3. GO SLOW, BUT GO!

Next Steps


Questions?


Thank you!

@LisaLFlowersFacebook / LinkedIn / Twitter / Pinterest /Skype

Instagram – LisaLFlowers1www.LisaLFlowers.com

or www.FlowersMediaMatters.comLFlowersFlowers@FlowersMediaMatters.com

703-862-8743 @LisaLFlowers ~ [email protected] ~ April 18 2015

http://www.lisalflowers.com/

http://www.flowersmediamatters.com/

mailto:[email protected]

creating your social media plan & strategy_dtcc april 2015

Documents