creating great social media content
TRANSCRIPT
Creating Great Social Media Content
DERBHILE GRAHAM
WRITEWORDS EDITORIAL
What Is A Blog?
Short for Web Log – Began as Online Diary
Now Online Article
Expresses Opinions – Gives Information
Equivalent of Newspaper Feature Article
What Is A Social Media Post?
Brief Update For A Social Media Network
Provides Information, Seeks Opinions
Promotes Events, Products and Services
Call to Action: Read Article, Visit Website, View Pictures
Theresa the Cheesemaker
The Five Ws of Great Content
Why? What? Who? Where? When?
The First W: Why?
Define The Reason You Want To Blog
Share Your Passion Talk To Your Customers Build Your Reputation Free Publicity Be More Visible Online
Not Just A Feel-Good Strategy
40% of US Companies Have Blogs
55% More Hits to Website
75% Increase in Businesses Regarding Facebook As Important
Info from HubSpot
… And Why You Shouldn’t
Because Someone Told You To
Fear of Missing Out
Other Businesses Are Doing It
Desire+ Passion=Motivation to Succeed
The Second W: What?
What to Write About
Diary-Style Blog – Daily Happenings – Shows Person Behind Brand
Advice Blog – Tips and Information – Demonstrate Expertise
News Blog – Updates on Latest Developments – Share Excitement
Picture Blog – Pictures Enhanced by Words – Increases Visibility
What: Social Media Posts
Similar Categories: News, Pictures, Advice
Point Followers to Articles, Web Pages, Blog Posts
Words to Complement Picture
Humour: Quotes, Cartoons, Pictures. Show Personality
The Third W: Who
Who Are Your Customers?
Who Do You Want To Reach?
Define Customer Name, Age, Family Status, Occupation
Create Tailored Content for Customer Groups
The Fourth W: Where
Where Are Your Customers?
Figure Out What Social Media Platforms They Use Draw on Knowledge of Customers Age 35-44 – Fast-Growing Group on Facebook LinkedIn – B2B Customers Twitter: Tech Customers, Facebook and Twitter – Good for Picture-Driven Businesses
The Fifth W: When
Frequency of Posting: For blogs: once a week, once a fortnight, once a month For social media posts: once a day, multiple posts each day
Days to Post: Weekdays or Weekends
Set Time Aside, Post Consistently
Where to Blog
Three Main Blogging Platforms
Blogger, www.blogger.com Easy to Use
WordPress, www.wordpress.com, Professional Look
Tumblr, www.tumblr.com, Good for Pictures and Videos
What A Blog Looks Like
Resembles Newspaper Article
Short Paragraphs
Broken Up With Headings and Bullet Points
Length of Blog
Advantages of Long Blog (300+ Words) More Content for Search Engines Lets You Give More Information
Advantages of Short Blogs (up to 300 words) Easier to Read on Screen Holds Attention Easier to Write
Eye-Catching Blog Titles
No Need for Clever Titles – Keep It Simple
How-to Titles – Tell People What They’ll Learn
Number Titles – Five Health Benefits of Cheese
News Headline – Nominated for Cheese Award
Make People Read On
Structure of Blog
Decide On Message – What You Want to Say
Format of Blog – Article Style, Bullet Points, Pic With Caption
Tone of Blog – Use of Language to Create Mood Formal vs Informal
Clear, Simple Language – Short Sentences
Starting Your Blog Post
Humorous Anecdote – Sets Scene
Question – Taps Into Needs, Promise to Deliver Answer
Unusual Statistics: Show Expertise
Give Flavour of What to Expect
Middle of Blog
Contains Most of the Information
Present Arguments With Statistics
Outline Bullet Points
End of Blog
Call to Action Visit Website, Avail of Offer, Call Now
Questions to Encourage Interaction What Do You Serve With Cheese?
Adding Pictures
Advantages of Pictures Enhances Words Increases Visibility of Post
Need Permission to Use Pictures
Acknowledge Source of Picture: Website, Photographer
Take Own Pictures – Ensure Pic In Focus
Stock Photo Sources
Websites Offering Free Stock Photos – No Need to Acknowledge Source
Pixabay, www.pixabay.com
Unsplash, www.unsplash.com
StockSnap, www.stocksnap.com
Info: Marie Ennis O’Connor
Blacknight Address: http://blacknight.blog/
Good Template for Service and B2B Business
Short But Substantial – Packed With Information
Mix of Information and Promotion
Calls to Action Throughout Post
Service Blog: Blacknight Solutions
Example of Lifestyle Blog: Chupi
Caption used in blog for this picture: The Believe in Magic Collection Will Be Available Shortly
Chupi Address: https://www.chupi.com/blogs/inspire-blog
Good Template for Lifestyle Business Blog
Words Enhance Pictures
Builds Relationship With Customers
Tells Story Behind Brand – What Inspires Jewellery
Great Social Media Posts: Market Lane
Great Social Media Posts: nearForm
Blogging Resources
TweakYourBiz – Business Blogging, www.tweakyourbiz.com HubSpot – Tips to Improve Blogging, www.hubspot.com Irish Bloggers Group, Facebook. Go on Facebook, Type Irish
Bloggers in Search Box. Lifestyle/Fashion Blogs LinkedIn – B2B Blogging, Tips to Improve, www.linkedin.com Irish Blog Awards, Be Inspired by Previous Winners,
www.blogawardsireland.ie
You’re the Expert
Why You’re The Best Person For The Job
Knowledge and Passion for Your Business
Chance to Build Relationships with Current Customers
Chance to Attract New Customers
Contact Me
Thank You All For Coming
Derbhile Graham
Blog: www.writerlyderv.wordpress.comTwitter: www.twitter.com/writerlydervFacebook: www.facebook.com/www.writewords.ieLinkedIn: www.linkedin.com Type Derbhile Graham in Search BoxOld School: 087 6959799/051 382650